/ Marketing

/ Marketing

If supermarkets and large discount merchants can host bank branches in their stores, why not Amazon.com? The world`s largest e-retailer and Fidelity Investments have teamed up to offer a co-branded store, where Amazon shoppers can buy mutual funds and other products and services.

/ Technology

After rolling out its "Dust in the Wind" TV spot for its new B9 Tribeca, Subaru analyzed data gathered from about 25 web sites to determine how the commercial coincided with consumer interest in the Tribeca and competing models. It decided to extend the commercial`s run, boosting sales.

/ Technology

Search Engine Marketing Professional Organization members see growth ahead in their industry.

Pontiac`s cross-channel marketing campaign serves up plenty of do`s and don`ts for retailers.

/ Technology

Matt Poepsel of Gomez lays out 10 performance practices that deliver long-term competitive advantages.

/ Technology

Retailers struggle with the card industry’s stringent—and confusing—data protection standard

/ Technology

A plan by AOL and Goodmail to charge marketers for delivering e-mail has some up in arms - and others welcoming it with open arms.

/ Marketing

With a new deal that lets customers earn either cash or store credit for items they drop off for sale on eBay, CompUSA is trying to succeed in a market that rival Circuit City Stores aborted last year for lack of profits.

Steve Antisdel has big dreams for a tiny web site - just like before

/ Technology

While hoping for federal legislation to mandate collection of sales tax on all Internet retail transactions, about 20 states are including a line in their personal tax return forms for taxpayers to enter an estimated amount of what they owe in tax on transactions where tax was uncollected by retailers. New York, for example, has recouped $17 million over each of the last two years.

/ Marketing

Fans of the Los Angeles Dodgers have a new web site, ThinkBlue.Dodgers.com, where they can shop at hundreds of online retailers and earn loyalty points that can be cashed in for premiums like game tickets or visits with players. 74% of Dodgers fans say they`re willing to change shopping habits to earn such points, says Sports Licensing Systems, the company behind the loyalty program.

/ Technology

The Merchant Risk Council warns retailers and consumers about the re-emergence of the "call tag" scheme, in which criminals use stolen credit card information to order something from an online retailer, have it shipped to the legitimate cardholder`s address, then pose as the retailer and arrange to pick up the package.

/ Technology

No longer considered a bad day to send e-mail marketing messages, Friday has emerged as a key element of e-mail marketing strategies. A study of 230,000 e-mail campaigns finds that Friday leads in open rates.

/ Technology

Online sales growth just won’t quit. They rose to $86.3 billion in 2005, up 24.6% from 2004, as total retail sales increased 7.2%.

/ Technology

The definition of a retailer is profoundly changing. The Internet did much more than create a new class of merchant or merchandising channel.

/ Marketing

When it comes to selling into global markets, cultural aspects are as important as technology and operations.

/ Technology

The latest Internet Retailer Survey asks online merchants about their shipping and order management practices.

/ Technology

Retailing has always been part theatre - and Amazon is taking that concept online, literally.