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Featured Stories from December 2005
SPONSORED SUPPLEMENT: Package Deal
Internet Retailer
Post a comment
Specialty/Non apparel Creating the special tie that binds
A key requirement for any online retailer is to understand customers’ needs and wants. But successful specialty retailers take that concept one step forward—they create a bond with their customers.
Internet Retailer Post a comment
Why we recognize retailing`s online leaders
We believe spotlighting the best online retailers benefits both the honorees by allowing them the recognition of the industry and the rest of the industry by showcasing what the leaders are doing.
By Jack Love and Kurt Peters Post a comment
Mass Merchants/Department Stores Boosting the scope of the web as a selling channel
As any traditional Main Street or mall retailer knows, merchandising that speaks newness, high-value and usefulness will turn consumers into shoppers, and offering great service and ease of shopping will keep them coming back as buyers. Build the store’s brand, give people a reason to come inside, and capture them with quality and service. It works in physical stores, and the biggest online players are making it work on the web as well.
Internet Retailer Post a commentMore Stories
Housewares/Home/Furnishings Sharing with stores and reaching new audiences, the web helps...
The web presents challenges for any retailer, including retailers of housewares and home furnishings. When shoppers can’t sit on a chair or feel the heft of a crystal goblet, some measures of what communicates product quality are missing from the shopping equation. The category’s smart online retailers navigate such issues, while leveraging the channel for what it can uniquely contribute.
Internet Retailer Leave a comment
Flowers/Gifts/Jewelry Taking a fresh approach to online sales
This year’s best of the web retail sites in the flowers, gifts and jewelry category entered the winner’s circle by taking a fresh approach to e-commerce and by not allowing their online marketing and merchandising plans to grow stale.
Internet Retailer Leave a comment
Food/Drug/BeautyFood, drug and cosmetics retailers leverage the online option to grow sales
Prescription, sundry, and grocery shopping once required a trip to the store—but not anymore. The Internet has made everything from prescriptions to mascara to meat and produce available online with a few clicks of a mouse, and this year’s category winners have become adept at getting shoppers to choose the online option.
Internet Retailer Leave a comment
Apparel & Accessories With many ways to win online, apparel sites thrive by choosing the...
Apparel sites can go broad and deep, boasting big assortments – but they must then wrestle with guiding the shopper through it all to find what she is searching for. Or they can focus in on the highly specialized – but to thrive, they must connect with that narrower audience, and foster in it the loyalty that sparks repeated purchases. Category winners in Apparel & Accessories this year represent both ends of that spectrum.
Internet Retailer Leave a comment
Computers/Electronics/CDs/DVDs Creating the kind of site that consumers love
By their very nature, online consumer electronics retailers build and maintain some of the web’s best e-commerce sites. The reason: the need to maintain market share in a furiously competitive web category.
Internet Retailer Leave a comment
The Age of Innovation
Online retailing has reached the point today where it’s the little things that count. The sites that stand at the top of the heap are those that know their customers and what they want and that make it easy for shoppers to find what they’re looking for and check out quickly and to shop online and buy offline. The leading sites have the basics down pat. Now the refinements and innovations are taking the spotlight.
By Kurt Peters Leave a commentSubscribe to the IR
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