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Featured Stories from October 2004
/ Technology
Defining ContentWhy Hewlett-Packard decided content management is crucial to its future
By Kurt Peters Post a comment/ Marketing
SPONSORED SUPPLEMENT: E-Mail Marketing: Sailing High in Troubled Waters Internet Retailer Post a comment
The Right Staff
Keynote’s Doug van Duyne tells how the right personnel with the right skills make a web site rise above the pack.
By Doug van Duyne Post a comment/ Technology
The broadening reach of broadbandBroadband access is mainstream, reports Nielsen/NetRatings.
Internet Retailer Post a commentMore Stories
Web Order, Store Delivery
Retailers work out the bugs in making their stores part oftheir online fulfillment strategies.
By Paul Demery Leave a comment/ Technology
Safe ShoppingThe card companies shift their online promotions tomessages about secure buying.
By Lauri Giesen Leave a comment/ Technology
Beyond PhonesTomorrow’s call centers will demand multi-tasking ine-mail, live chat and, oh yeah, phones.
By Mary Wagner Leave a comment/ Marketing
Cleaner, FasterCircuit City and OfficeMax customers play a key rolein new site designs.
By Paul Demery Leave a comment/ Technology
Multi-channel: The new retailing standardIt hasn’t taken long for the retailing industry to embrace the concept of multi-channel retailing. A new survey by The Aberdeen Group based on responses from subscribers to Internet Retailer’s IRNewsLink e-mail newsletter shows that a mere 6% of store retailers operate only one channel.
Internet Retailer Leave a comment
The Well-Traveled Package
Orders can take many paths to there and back. Retailers need to make the lemon of returns into lemonade.
By Mary Wagner Leave a comment
The hidden buying motivator: Trust
What makes shoppers buy online? MIT Sloan professor Glen Urban believes that trust will boost sales and he has developed a system called “WebTrust” that some Internet sites are trying out—with positive results.
Internet Retailer Leave a comment/ Technology
RFID isn’t just for big companies, as vendors target smaller playersWhile RFID is still mostly associated with major retailers like Wal-Mart, Target and Best Buy, RFID vendors are expanding their offerings for smaller companies, says Dwight Klappich, RFID analyst at Meta Group.
Internet Retailer Leave a comment/ Technology
Ready or not, Christmas is comingRetail’s all-important Q4 has arrived, and online merchants have been scurrying to get ready. While they’re loaded up with inventory and features for the season, they’re not locked up—in fact, more in-season adjustment of merchandising is one trend that will likely differentiate this holiday season online from last year, industry players say.
Internet Retailer Leave a comment/ Technology
The web analytics riddle: How make the data mean somethingIf web analytics data fail to reach those in the retail organization that need to see them in a form they can actually use, has all that spending on analytics had any positive impact? Not enough of one, contends Jupiter Research.
Internet Retailer Leave a comment
Fashion’s online faux pas
Sleek, colorful images and basic functionality are present on most top fashion brand web sites, but many lack a key ingredient: knowledge of what the brand represents to consumers. Until that factor is cranked into web site design, fashion retailers are missing an opportunity and, worse, risking damage to their brand in their online offerings, says to a survey from Brand Keys Inc.
Internet Retailer Leave a comment
Dial, don’t click
Internet marketing company FindWhat.com is adding a pay-per-call option to its pay-per-click services.
Internet Retailer Leave a comment
Sears builds on Lands’ End to move into apparel and home fashions
When Sears bought Lands’ End Inc. two years ago, many analysts and consultants wondered how long it would take Sears to leverage Lands’ End’s expertise on the web. They got their answer last month when Sears launched apparel and home fashions at Sears.com.
Internet Retailer Leave a comment
The web-enabled chain store
Today, retail chains boast some of the most sophisticated and fastest growing of retail web sites.
By Jack Love Leave a comment
Tuning In
How retailers are capitalizing on the digital music phenomenon.
By Paul Demery Leave a comment
Leveling the playing field
With the right technology at the right price, even a niche e-retailer can look as slick and run as smoothly as the big guys.
By Mary Wagner Leave a comment/ Technology
POS will never be the sameWith an always-on pipeline from hq into the store, web-based POS systems radically alter store operations.
By Paul Demery Leave a commentSubscribe to the IR
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