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Previous Slide Next Slide
Today’s affiliates: Lots of tenure, lots of links

What makes affiliates tick, according to the AFFSTAT report.

Internet Retailer Post a comment

/ Marketing

The Missing Metric

Whether a web site is successful depends on the definition of success—and then a retailer’s ability to measure to that definition.

By JJ Hollowell and Jeff Lattner Post a comment
The Price is Right

The web is transforming the setting of prices from an art to a science—with notable boosts in sales and profits.

By Paul Demery Post a comment

More Stories

Metamorphosis

Call centers go modern with the web enabling everything from remotely located agents to product information at reps’ fingertips.

By Kurt Peters Leave a comment
The Information Age

Content was king, then commerce was king. Now content is the crown prince at some sites that believe that information, competitions and how-tos drive visits, sales and customer loyalty.

By Kurt Peters Leave a comment
Nothing but up

Fourth quarter online retail sales reached $17.2 billion, 25.1% over fourth quarter 2002, the Commerce Department reported.

Internet Retailer Leave a comment
Old Meets New

Lillian Vernon’s new CEO plans to make greater use of the web in selling and marketing. His goal: 50% of sales coming from the web site.

By Lauri Giesen Leave a comment
E-shopping = e-satisfaction = booming sales

Customer satisfaction with online retailing, based on the American Customer Satisfaction Index, scored an 84 on a scale of 100, 1 point higher than last year and ahead of customer satisfaction with other online consumer services.

Internet Retailer Leave a comment
‘I`m just browsing` may take on new meaning in stores

Although retailers have become accustomed to the growth of multi-channel comparison shopping, much of it done on home or work computers, they`ll soon have to deal with comparison shopping within the four walls of their stores.

Internet Retailer Leave a comment
The reality of rich media: It`s not necessarily a bandwidth hog

Broadband penetration is up in U.S. households, and so is marketers` use of rich media. But smart deployment can bring a rich-media experience to narrow bandwidth consumers.

Internet Retailer Leave a comment
Three easy pieces

As online retailing continues to evolve, merchants continue to find ways to boost sales. Some improve search, others find new cross-selling opportunities and still others adopt new marketing strategies.

Internet Retailer Leave a comment
Marketing is no longer an online/offline decision, Bombay learns

When it decided last fall to mix a little more science with the art of e-mail marketing, placing coupon codes on e-mailed coupons to track their redemption, it discovered an unexpectedly strong preference among e-mail recipients for its stores over its web site.

Internet Retailer Leave a comment

/ Technology

The best things in life are free--at least, music fans think they are

A Harris Interactive survey of 2,306 adult Americans reported that 75% agree with the statement: ìdownloading music for personal use is an innocent act and should not be prohibited.

Internet Retailer Leave a comment
No one’s lonely at Valentines Day-related retail web sites

Valentine’s Day holiday traffic was up 15% over last year at flower and gift sites Hitwise monitors, peaking on Feb. 13 to capture 3.22% of all U.S. visits to retail web sites. "Flowers" was the most popular search term driving traffic to flower and gift sites, and was responsible for nearly 9% of traffic to sites in the category.

Internet Retailer Leave a comment

/ Marketing

Rich Media? Rich Indeed!

The superhighway running to the web store has added a few lanes, and the speed limit sign has been blown away.

By Jack Love Leave a comment
Tag — You’re It

Wal-Mart’s 100+ largest suppliers are enthusiastically embracing the retailer’s requirement that they deliver pallets equipped with RFID tags, which enable web tracking of inventory.

By Paul Demery Leave a comment
While hardly trying, eBay moves into the neighborhood

Groups of entrepreneurs are planning to open hundreds of competing stores where consumers can drop off their cast-offs for sale on eBay.

By Paul Demery Leave a comment
The Big Production

Moving pictures grab a bigger role on marketers` sites as rich media steps out of the wings. The result: More engaged customers who spend more.

By Mary Wagner Leave a comment

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