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Featured Stories from March 2004
/ Technology
SPONSORED SUPPLEMENT: Web analytics: The key to profitable online retailing Internet Retailer Post a comment/ Technology
Today’s affiliates: Lots of tenure, lots of linksWhat makes affiliates tick, according to the AFFSTAT report.
Internet Retailer Post a comment/ Marketing
The Missing MetricWhether a web site is successful depends on the definition of success—and then a retailer’s ability to measure to that definition.
By JJ Hollowell and Jeff Lattner Post a commentThe web is transforming the setting of prices from an art to a science—with notable boosts in sales and profits.
By Paul Demery Post a commentMore Stories
Call centers go modern with the web enabling everything from remotely located agents to product information at reps’ fingertips.
By Kurt Peters Leave a commentContent was king, then commerce was king. Now content is the crown prince at some sites that believe that information, competitions and how-tos drive visits, sales and customer loyalty.
By Kurt Peters Leave a commentFourth quarter online retail sales reached $17.2 billion, 25.1% over fourth quarter 2002, the Commerce Department reported.
Internet Retailer Leave a commentLillian Vernon’s new CEO plans to make greater use of the web in selling and marketing. His goal: 50% of sales coming from the web site.
By Lauri Giesen Leave a commentCustomer satisfaction with online retailing, based on the American Customer Satisfaction Index, scored an 84 on a scale of 100, 1 point higher than last year and ahead of customer satisfaction with other online consumer services.
Internet Retailer Leave a commentAlthough retailers have become accustomed to the growth of multi-channel comparison shopping, much of it done on home or work computers, they`ll soon have to deal with comparison shopping within the four walls of their stores.
Internet Retailer Leave a commentBroadband penetration is up in U.S. households, and so is marketers` use of rich media. But smart deployment can bring a rich-media experience to narrow bandwidth consumers.
Internet Retailer Leave a commentAs online retailing continues to evolve, merchants continue to find ways to boost sales. Some improve search, others find new cross-selling opportunities and still others adopt new marketing strategies.
Internet Retailer Leave a commentWhen it decided last fall to mix a little more science with the art of e-mail marketing, placing coupon codes on e-mailed coupons to track their redemption, it discovered an unexpectedly strong preference among e-mail recipients for its stores over its web site.
Internet Retailer Leave a commentA Harris Interactive survey of 2,306 adult Americans reported that 75% agree with the statement: ìdownloading music for personal use is an innocent act and should not be prohibited.
Internet Retailer Leave a commentValentine’s Day holiday traffic was up 15% over last year at flower and gift sites Hitwise monitors, peaking on Feb. 13 to capture 3.22% of all U.S. visits to retail web sites. "Flowers" was the most popular search term driving traffic to flower and gift sites, and was responsible for nearly 9% of traffic to sites in the category.
Internet Retailer Leave a commentThe superhighway running to the web store has added a few lanes, and the speed limit sign has been blown away.
By Jack Love Leave a commentWal-Mart’s 100+ largest suppliers are enthusiastically embracing the retailer’s requirement that they deliver pallets equipped with RFID tags, which enable web tracking of inventory.
By Paul Demery Leave a commentGroups of entrepreneurs are planning to open hundreds of competing stores where consumers can drop off their cast-offs for sale on eBay.
By Paul Demery Leave a commentMoving pictures grab a bigger role on marketers` sites as rich media steps out of the wings. The result: More engaged customers who spend more.
By Mary Wagner Leave a commentSubscribe to the IR
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