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Featured Stories from February 2004
SPONSORED WHITE PAPER: Multi-channel integration
Internet Retailer
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/ Technology
Increase in web-enabled POS supports multi-channel strategiesLakeWest Group’s annual survey of POS technology: The web moves up.
Internet Retailer Post a comment/ Technology
The Missing MetricSite usability translates directly into sales, says Jeff Schueler, president of Usability Sciences Corp.
By Jeff Schueler Post a commentMore Stories
The Webogram
Some retailers are dumping paper to conduct store planning via the web.
By Paul Demery Leave a comment
They Like It
Customers liked the online shopping experience but weren’t so enamored of the fulfillment end.
By Larry Freed Leave a comment
Breaking Out
The web is allowing retailers to extend product lines—from selling a deeper assortment of CDs and DVDs to offering custom merchandise.
By Paul Demery Leave a comment
Die Another Day
MyWebGrocer.com is building a strategy of b2b services to supermarkets and b2c sales fulfilled from a store it doesn’t own.
By Paul Demery Leave a comment/ E-Retailers
The Unification TheoryDirect TV marketing—infomercials—can teach a lot to Internet retailers, and vice versa, argues Jack Kirby, chair of the ERA.
By Mary Wagner Leave a comment/ E-Retailers
Lands` End gets one of its own as CEOMindy Meads, who joined Lands` End, one of the most successful web retailers, as a merchandising executive in 1991, will succeed David Dyer as Lands` End`s top executive.
Internet Retailer Leave a comment
Trying to get a handle on the multi-channel approach
For all the attention that multi-channel retailing gets, itís a phenomenon that many in the industry still donít fully understand and few retailers are equipped to exploit to the max, said panelists at last monthís National Retail Federation annual convention.
Internet Retailer Leave a comment/ Technology
Vendors see signs of the much-awaited rebound in retail technologyThe mood among vendors in the exhibit hall at the annual NRF convention in New York City last month was definitely more upbeat than in recent years.
Internet Retailer Leave a comment/ E-Retailers
Shooting for 50% at Lillian VernonLillian Vernon Corp. brought on Jonathan Shapiro, who worked as a management consultant with Lillian Vernon and major stakeholder ZelnickMedia Corp. last year. He is aiming to move 50% of sales to the web from 25% today.
Internet Retailer Leave a comment
Napster continues singing its new retail song--this time with Target
Napster and parent Roxio have teamed with Imation and Case Logic to sell through Target stores and Target.com a complete system for downloading, editing, playing and storing digital music from Napster.com.
Internet Retailer Leave a comment
GXS takes on a new look in retail industry data services
Global eXchange Services Inc. took a major step last month in its ability to help retailers and their suppliers share supply chain information by agreeing to acquire demand chain management vendor Haht Commerce.
Internet Retailer Leave a comment
Kiosks finally get some respect
Web-based kiosks have progressed far beyond serving as quirky machines for various purposes, emerging as a key ingredient of multi-channel retailing.
Internet Retailer Leave a comment
Don’t Spare That Tree
The rising costs of online customer acquisition and the desire to establish a brand are driving e-retailers back to catalogs.
By Mary Wagner Leave a comment
When the smart and idiot box collide
Gradually television is inching toward a direct-marketing vs. mass market model. At the same time, the Internet is moving toward the TV.
By Jack Love Leave a comment
The e-certificate
Retailers are discovering the power of cross-channel gift certificates.
By Lauri Giesen Leave a comment
Print `Em Up
Online coupons are proving to be a hit with consumers—but they present challenges to retailers in controlling distribution and fraud.
By Mary Wagner Leave a comment/ Technology
10 Ways to Boost Site PerformanceFrom faster payment screening to optimized images and fixing broken links, retailers tell how they have created better shopping experiences for their online shoppers.
By Mark Brohan Leave a commentSubscribe to the IR
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