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Featured Stories from December 2003
SPONSORED WHITE PAPER: Wrestling returns to Win
Internet Retailer
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Specialty / Non-Apparel:Whatever a shopper wants, it`s online
By now, the product selection on the web is every bit as great as offline—and more so since many web sites stock much more than a store could stock. And it’s available literally at shoppers’ fingertips nationwide. The sites that make up the Best of the Web specialty/non-apparel retailers are evidence of the broad offering and the varied approaches.
Internet Retailer Post a comment/ E-Retailers
But only a few are chosenIndustries move forward when the innovations of a few are recognized by the market. It is the reason we devote our entire last issue of every year to recognizing the innovations and market-leading operations of some of the nation’s best web stores, which comprise our annual selection of the Top 50 retail web sites.
By Jack Love Post a commentMore Stories
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Specialty / Apparel and Accessories:Stitching the details into winning formulasTo stand out on the web, specialty and apparel retailers must offer more than just strong brands. They must also pay attention to the details of what provides a winning formula through customer service and a pleasant shopping experience.
Internet Retailer Leave a comment/ E-Retailers
Housewares and Home Furnishings:More than in the storeOne of the most challenging categories for online sales is home furnishings. Celebrated furniture sites were among the first dot-com casualties. But housewares and home furnishings retailers have learned how to sell online.
Internet Retailer Leave a comment/ E-Retailers
Mass Merchants:Big and getting betterSelling a lot of merchandise to a huge audience is a natural undertaking for a retailer operating on the Internet, but success doesn’t come just from offering as many products as possible at attractive prices and waiting for customers to come and buy. That’s why none of the merchants in this section is taking anything for granted regarding relationships with consumers.
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Food and Drug:Where photos and content shine
Few categories of online retailing require the attention to photography and content as food and drug.
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Computers / Electronics / CDs / Videos:Building on a market made for the webPerhaps more than in any other product category, the retail market for computers, consumer electronics and digital music is constantly reinventing itself—and in a way that only the Internet can deliver.
Internet Retailer Leave a comment/ E-Retailers
Flowers, Gifts and Jewelry:Taking the anxiety out of gift givingOne of the most stressful shopping experiences can be gift-buying. Many gift-givers fret over finding the right gift and then worry over presentation. When you add remote shopping to the mix, the stress level goes up even higher as shoppers then can worry about timeliness of delivery. Thus are the challenges of flowers, gifts and jewelry sites complicated beyond those that other online retailers face.
Internet Retailer Leave a comment/ E-Retailers
2004 Internet Retailer Best of the WebThe Top 50 Retailing SitesContinuously improving the web shopping experience while integrating the web into store operations is what ties together the 2004 Internet Retailer Best of the Web—Top 50 Retailing Sites—and sets them apart from the pack.
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