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Previous Slide Next Slide
Marketers wrestle with how to make e-mail more effective

Just as marketers are embracing e-mail as an effective promotional tool, spam concerns are hampering e-mail’s effectiveness.

Internet Retailer Post a comment
Making Demands

Consumers want a richer experience—and retailers better be ready to deliver

By Bill Weihl Post a comment

More Stories

Getting Personal

Livening up online customer service: How live chat increases satisfaction and reduces costs

By Paul Demery Leave a comment
Digging out Content

Product info is gold to retailers, but finding it is challenging

By Kurt Peters Leave a comment
The Latest Flash

How retailers control web site rich media to increase conversion rates

By Paul Demery Leave a comment
A Bright Idea

Shining a light into the kiosk market; how one retailer made kiosks work

By Mary Wagner Leave a comment
Rewarding Experience

Drugstore.com’s marketers keep trying ‘til they get loyalty programs that will lure customers

By Mary Wagner Leave a comment
Measuring the effectiveness of contextual ads

A study by a marketing company calls into question the effectiveness of placing ads alongside the content a user is viewing at non-search sites. Google, the major promoter of such ads, releases statistics showing increase in average order by consumers who click on such ads.

Internet Retailer Leave a comment
Wine’s online future may be settled by an appeals court

A three-judge panel last month heard arguments in New York state`s bid to overturn a lower court`s ruling last October that found New York`s ban on Internet sales of wine unconstitutional.

Internet Retailer Leave a comment
Retailers examine a refinement in Visa`s chargeback rules

Merchants were on the defensive when Visa announced it is reducing the level of chargebacks at which it would impose fines on retailers. In spite of some merchant skepticism, Visa says the changes will reduce the number of merchants who get fined for excessive chargebacks by 45%.

Internet Retailer Leave a comment
RFID lands in the crosshairs of privacy groups

Groups concerned about threats to personal privacy are taking aim at RFID tags, claiming users could infringe on privacy by combining personal identification with product data and tracking products after they leave a store.

Internet Retailer Leave a comment
When electronic doesn’t mean Internet

In the foreseeable future, producers of infomercials will be able to tell viewers to click on their TV screens to order their products immediately over the web.

By Jack Love Leave a comment
Marshall Field’s welcomes yahoos to its State Street store

Last month, Yahoo became one of 500 new brands at Marshall Field’s showcase department store on Chicago’s State Street. In a 355-square-foot "Yahoo lounge," colored in the online company’s trademark yellow and purple, Yahoo will sell Yahoo-labeled hard goods as well as promote its online services.

Internet Retailer Leave a comment
Getting Tough

With worms, viruses and blasters over-running the Internet, retailers are beefing up their web site security. The issue: Balancing customer access with deterring hackers.

By Paul Demery Leave a comment
The balancing act in affiliate management

As affiliate networks have grown--some to tens of thousands of sites—retailers find that managing their burgeoning relationships requires either in-house staffing or outside expertise—or both.

By Mary Wagner Leave a comment
The new realism of web site design

From knowing how the placement of every element creates sales to monitoring customer questions to making sites more usable, retailers are taking site design to the next level.

By Kurt Peters Leave a comment

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