June 2002 - Internet Retailer

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Featured Stories from June 2002

Q1 online shopping results: Nothing but up

Q1 online sales and top and bottom growth categories.

Internet Retailer Post a comment

The Object of Subject Lines

With limited space, e-mail marketing subject lines must sing.

By Herschell Gordon Lewis>br> Post a comment

Check It Out

Consumer advocates argue against it, but more consumers are paying on the web by check.

By Kurt Peters
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The Source of Truth

Less is definitely more with databases that manage product images and descriptions.

By Kurt Peters
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More Stories

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Customer relationship management is a big chore that can start small.

By Kurt Peters
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Hitting the Target

Search success means more than just paid keywords; it means careful page design and targeted keyword selection.

By Mary Wagner
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Let your fingers do the walking--on a keyboard

Of the top three reasons consumers use web sites, Nos. 1 and 3 are not to buy--they are to research products and find a store. No. 2 is to buy.

Internet Retailer Leave a comment

When interactive e-mail talks, customers talk back

Creating a dialogue with customers was the goal of e-mail campaigns of Calvin Klein and The Dial Corp.

Internet Retailer Leave a comment

/ Marketing

These e-mails were made for walking

Women’s shoe manufacturer and retailer Nine West Group uses e-mail marketing to drive customers into its stores.

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/ Technology

New custom-fitting technology: From the fabric store to the web

A Canadian manufacturer of custom-fit software for the sew-it-yourself market is planning to bring the technology to the web.

Internet Retailer Leave a comment

Take out comes to Borders.com

Borders Group Inc. will allow customers at Borders.com to order a book and pick it up at a nearby Borders store.

Internet Retailer Leave a comment

Buy it at Lands’ End, wash it in a Sears machine

Sears buys Lands’ End, and while analysts applaud the move as improving Sears product mix, they question Sears’ decision to merge the dot-com operations.

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/ Technology

Saving trees and serving up benefits

With an Internet-based program, retail personnel can administer their basic HR needs at the store without calling HQ.

By Mary Wagner
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/ Technology

A Move That Spared Internet Retailer

Many of the products in the company that used to publish Internet Retailer have been shut down as management seeks short-term profitability. Here, the long-term vision and commitment to products and people are still alive, and Internet Retailer’s very existence is proof of that.

By Jack Love
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Managing manufacturing

How Wilsons Leather pulls together far-flung sourcing and manufacturing with web processes.

By AndreaMcKenna
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Midwife at the birth

How Sainsbury’s is using the web in product design and manufacture.

By Andrea McKenna
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/ E-Retailers

Proving the concept

Internet Retailer profiles five retailers who excel in making the web an integral part of a multi-channel strategy: Albertson’s, Best Buy, Lands’ End, QVC and REI.

Internet Retailer Leave a comment

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