Sample Profile

Latam 400 Guide

Legend

1. Retail Profile

Detailed write-up on each merchant’s latest web retailing strategy and news.

2. Financial

A multi-year history of each retailer’s annual web sales and latest growth rate.

3. Operational

The key traffic, ticket and conversion rate statistics that drive e-retail sales.

4. Technical Performance

Metrics on how efficiently shoppers can open and navigate a site.

5. Web Site Summary

Key facts on the site’s merchant and merchandising makeup.

6. Corporate Information

Headquarters address and contact information, and the top e-commerce executive.

7. Features & Functions

A breakdown of over 3 dozen features and functions that support each retailer’s web store.

8. Customer Service

A breakdown of each retailer’s web-based customer service tools and programs.

9. Social Media

A breakdown of the major social media sites and metrics used by each retailer.

10. Promotions

A breakdown of major types of incentives.

Latin America 400 Facts
18.6%

2012 growth in web sales for the Latin America 400

17%

How fast No.1 Latin America 400 web merchant B2W grew in 2012

24.2%

How much Amazon.com grew its Latin American web sales in 2012

19.6%

How much of all Latin America 400 web sales are from U.S. retailers

Key Features

  • Sales Figures2012 web sales of the 400 largest e-retailers

  • Detailed Map11 of the largest countries broken down by e-commerce metrics

  • Thorough AnalysisKey financial, operations, payments & performance metrics

  • Industry ContactsNames of more than 700 e-commerce executives

See all features

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