How is the Latin America 400 data compiled?
The starting point for data gathering is the retailers’ web traffic from comScore Inc. That list is supplemented with merchants that Internet Retailer has covered. Whenever possible, web sales listed in the electronic and print versions of the Latin America 400 came from the company. If the company did not provide sales figures, Internet Retailer estimated sales based on traffic and assumed conversion rate for that retailer’s category and used analyst interviews to formulate estimates. For monthly visits and monthly unique visitors, official numbers were supplied by many retailers. When a retailer did not reveal numbers, researchers used comScore or Internet Retailer estimates. For the conversion rate, in most instances, researchers used category data and analyst interviews to formulate estimates. For the average ticket, if the merchant would not reveal a number, researchers used category data and analyst interviews to formulate estimates. In all instances where an estimate is used, it is footnoted. Retailers were given multiple opportunities to review and respond to estimates.
What sources are used when compiling the Latin America 400 data?
Researchers contact each retailer several times over the course of data collection to compile, collect and fact-check each merchant’s information. If the merchant did not provide full financial, operations and web site summary information, Internet Retailer used metrics from that retailer’s category as well as analyst interviews to formulate estimates. Additional data is supplied to the Latin America 400 from these information partners: comScore Inc. and Keynote Systems Inc. In all instances where an estimate is used or the data is supplied from a third party, the figure is footnoted. Retailers were given multiple opportunities to review and respond to estimates and metrics provided by third-party research firms.
Do the Latin America 400 data rankings change each year?
Yes. Each year as the web retailing market grows in size, new and bigger web retailers are added to the rankings while some smaller companies drop off.
How often is the data for the Latin America 400 data in the Top500Guide.com updated?
The newly compiled annual information for all Latin America 400 data included in the 2013 edition will be uploaded and available to subscribers this summer. Data and profiles for individual retailers are updated throughout the year. Updates may include new vendor relationships and newly hired or promoted executives.