Speakers
Internet Retailer 2009 Web Design Conference
Speakers Session

Web Design '09 Conference Speakers

Lawrence Becker, Vice President and Principal, Website Effectiveness, The Rimm-Kaufman Group

Before joining the Rimm-Kaufmann Group in 2005, Larry Becker was vice president, e-commerce at retailer Crutchfield Corp., responsible for web site design and usability. He also managed online customer acquisition and piloted merchandising projects to develop internal solutions for dynamic cross-selling, "good, better, best" merchandising, and "shop-by-feature." Larry holds a BA from the University of Virginia.