Web Design '09 Conference Session Descriptions

One constant of consumer Internet search behavior is that many shoppers skip the paid words in search results and go right to the natural listings. Thus while a lot of attention has been paid to how to choose keywords and manage keyword bids, optimizing pages for search marketing is just as important. But Internet Retailer research shows that retailers consistently rank below general sites in natural language rankings. Yet the fact that a few retailers have learned how to rank at the top shows retailers can land in those spots. This live session will feature two optimization experts who will analyze attendees' sites on the spot and tell them what they can do to optimize better for search engine rankings.