Zhennaa Gallagher has extensive experience in planning and managing multi-channel, multi-segment offline marketing and advertising programs for online brands. At VistaPrint, Zhennaa is expanding VistaPrint's offline marketing efforts into broader channels such as radio, television, out-of-home, transit and other alternative media. Prior to VistaPrint, Zhennaa spent nearly 10 years as director of advertising for Monster.com, where she developed and executed consumer and business-to-business integrated advertising campaigns to establish and grow the brand into one of the top 25 most visited Internet properties with 93% aided brand awareness.