In the past, retailers who wanted to build a multi-brand strategy faced a long expensive process of building stores or creating, printing and mailing catalogs. All that has changed with the Internet. Today, the Internet accelerates brand extension at a much lower cost. And retailers who don't understand that or don't keep up with retailers who are leveraging the power of the web to expand are going to be left behind. No retailer knows that better than Jim McCann, chairman & CEO of 1-800-Flowers. McCann moved his telephone-based nationwide flower service online in 1992 and to the Internet in 1994, before many retailers even knew what the web was. More important, he has since leveraged the web more than most retailers to assemble and efficiently build a family of strong brands each with its own major web operation, including Cheryl & Co., seller of gourmet baked goods; Fannie May Candy; Plow & Hearth, a housewares, home furnishings and gifts retailer; Popcorn Factory; plus wine and other retail products. Today, 1-800-Flowers gets 55% of its revenues from the Internet, and with $430 million in online sales in 2005, it is America's 35th largest e-retailer. McCann will talk about how the Internet has played a pivotal role in the building of his company and how the Internet will continue to be crucial to the company's multi-pronged strategy.