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11:15 - 11:45 a.m.
Wal-Mart: The Giant Uses the Web to Extend its Market Reach
Brian Osborn, Vice President of Marketing, Walmart.com

Wal-Mart Stores Inc. was one of the revolutionary forces of retailing in the last quarter of the 20th Century. Using the latest technologies, Wal-Mart consistently set the pace on pricing, which accounted for its unparalleled success in retailing. Now it is turning to the Internet to expand its growth, adopting a strategy of the Internet supporting the stores while using the Internet to create a pipeline to a whole new base of consumers-urban and upscale suburban shoppers. Brian Osborn, vice president of marketing for Walmart.com, will outline the ways that Wal-Mart will use the Internet to solidify its position as the world's largest retailer, discuss how certain web initiatives such as photo printing and pick-up in store support the stores and talk about the new markets that Wal-Mart hopes to tap with its new, sophisticated web design and features, such as build-your-own diamond ring.