As e-retailers grow above a certain size, the need to tie front-end customer ordering systems with backend inventory, order fulfillment and customer service management systems becomes more critical. Retailers who could manually connect a customer-facing system with a separate backend management system when they were processing only a few dozen orders a day find that to be a nearly impossible task when they're handling hundreds of orders daily. This session will help retailers understand when they need to integrate their front and back-end systems, how to do it and what benefits they can derive from converting to a single system. Our first speaker has years of expertise in developing software that ties a retailer's operations together. He will outline the ideal system in which all information flows seamlessly up and down the order system. Our second speaker, a retailer, will provide a real-world example of what it took to make customer-facing and back-office systems work together.