Vicki Updike oversees marketing, merchandising, creative and Internet initiatives at Miles Kimball Co., direct-to-consumer merchant whose brands include Miles Kimball, Walter Drake, Exposures, The Home Marketplace and Easy Comforts. Her duties include web site design, analytics, e-mail acquisition and strategic partnerships while integrating the online channel with offline marketing. Before Miles Kimball, Vicki was in direct marketing at American Girl and Lab Safety Supply. She holds a bachelor's degree from the University of Wisconsin and is working on an MBA at Ellis College.