In the e-retailing world, AJAX is neither the great hero of the Iliad nor a bathroom cleanser, but rather a technology that enables rich Internet applications that allow shoppers to get information from web sites without a lot of navigating. It's one of the new online technologies that retailers need to be aware of as they make decisions today that will affect their web site operations for years. Others include Macromedia Flex, dynamic HTML, rich Internet applications, web 2.0, VoIP, and much more. Our speakers this session, both of whom work closely with new web technology implementations, will outline some of the technology coming down the road, detail what it will mean for e-commerce and recommend what retailers need to do to prepare for it.