eBay, Yahoo and other online entities that are data-driven are making aggregated data available to anyone for the asking. Want to know the sale price and average time to sell of retro radios on eBay? Just ask. Or what consumers are clicking on in Yahoo searches? Yahoo will tell you, if you know where to look and how to ask. Similarly, Yahoo will tell you the relationships among search terms. This session will feature a representative of Yahoo, who will outline the information it has available and how retailers can use it, and a retailer who has taken advantage of the information available and who will discuss how his company uses the information and what it gets out of the data.