Most small businesses face the challenge of attracting good talent. In the e-retailing world, it's a lot more difficult than elsewhere because online retailers need specialized skill sets that are in big demand and scare supply. And the problems become magnified for small online retailers as they are competing for the same kinds of people in a hot market with larger rivals who can pay a lot more. This session will examine the challenges that small online retailers face when hiring the right staff, what they can do to mitigate the salary gap problem without settling for second best and what opportunities exist for recruiting qualified staff right out of college.