Creating a Truly Global Market for a Global Brand

Consumer brand-name manufacturers have discovered the true power of the Internet. In ways that were never available before, the Internet makes direct-to-consumer distribution readily available to manufacturers. Nowhere is that power more apparent than in international markets, where manufacturers, many of which have spent millions of dollars creating international brands, suddenly have the infrastructure to market directly to consumers internationally. In this session, Jared Blank will discuss how brand-name manufacturers can harness the Internet for global sales. He will lay out what goes into making the decision to use the web to sell globally, what it takes to execute that strategy and what benefit a company can derive from doing so.