Bill Tancer has a background in marketing, market research and corporate strategy and leads a team of research analysts in the U.S., U.K., and Australia that provide research in online consumer behavior and the application of online competitive intelligence. Before joining Hitwise, Bill led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the Internet for Gartner Group as senior technology marketplace consultant. He has a BS degree from the University of Florida in Quantitative Management and a law degree from Mercer University.