One of the reasons that the Internet has become so important to retailing is that the growth of online retailing is far outstripping the growth of retailing in general. The overall online market is growing 25% a year and many retailers are experiencing growth of 50% or more. That kind of growth creates unique challenges that companies experiencing lower growth don't face. Retailers must make sure their fulfillment operations can keep up with the orders or, if the retailer relies on vendors to fulfill orders, make sure the factory can meet demand and the vendor is equipped to fulfill high volumes in a timely fashion. They must balance call center operations with demand, not only in staffing but in making sure the staff is trained in the latest products and policies. And then there's the entire issue of when to invest in additional servers and technologies to meet demand, without over-investing. Our first speaker this session heads up a manufacturer's web site that experienced 60% growth in the past year. He will address how to balance growth areas to make sure that all are moving forward at the same time. Our second speaker runs a virtual retailing organization that relies totally on manufacturers to fulfill orders. He will discuss how he manages his relationships with vendors to make sure they can meet the demand he is bringing to them. He will also discuss the challenges of growing his technology and customer support infrastructure without investing too far ahead of demand.