Who's Online and How Do You Reach Them?

The trend in online sales has been relentlessly up, up, up. The industry has sustained growth of 25% a year for the past several years and business forecasts show more of the same for the foreseeable future. Our speakers in this session will delve beneath these growth rates and examine the latest trends in online buying—from who's buying to what they're buying and why. They will also forecast how consumers' online behavior will change in the near future and highlight the product categories they believe are likely to grow the fastest. And they will tell e-retailers what they need to do to get ready for the market changes they foresee.