Internet shopping has morphed consumers' shopping and buying habits by changing their expectations about how shopping should work. Jonathan Steuer is a Managing Vice President and Consumer Strategist at Iconoculture, a consumer research and advisory company that specializes in understanding the values and motivations behind consumer behavior. He will discuss major changes in consumers' expectations, motivations and behaviors as a result of three major aspects of Internet shopping: the rise of niche e-retailers, the prevalence of social shopping tools and the enhanced transparency provided by online shopping tools.