Any retailer who is serious about participating in the transformation that the Internet is causing in the retail trade has to make technology investments. Making those investments can be daunting because e-retailing requires technology like no other business in history. From the e-commerce platform, to customer service, order fulfillment and marketing, technology needs are endless. At the same time, technology implementation must coordinate with the customer experience. So retailers face such issues, for instance, as balancing investments in analytics with investments in smooth checkout, or balancing investments in rich media with investments in communications systems for drop shippers. Our speakers will address the issues surrounding technology implementation and the customer experience.