Small e-retailers sell their businesses at some point for a variety of reasons. Some like the challenges of a start-up and have no taste for managing an ongoing concern. Others want to cash out of what they've built while the e-retailing and investment markets remain strong. Still others are lured by offers from competitors that they just couldn't refuse. Whatever the reason, small online retailers need to be able to assess the true value of their enterprises and understand the state of the M&A market at any given time. This session will explore the reasons to sell and what it takes to craft a sale that is beneficial to both sides. It will feature a venture capitalist who will talk about today's market for outright sales and what retailers can expect and an e-retailer who sold his start-up company and is now helping other retailers grow.