W. Gregory Dowling, Senior Analyst, JupiterResearch

Greg Dowling, Senior Analyst with JupiterResearch, focuses on best practices for web site operations, from staffing and budgeting to vendor selection. His areas of specialization include web site analytics, site search, content management and usability. Prior to joining JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., where he managed the web analytics group for Scholastic's Internet division, e-Scholastic. He was responsible for staff development, infrastructure, strategy, best practices and overall service delivery with respect to web analytics. Greg also has been Director of Web Design & Production for Cendant Marketing Group, responsible for all aspects of Cendant's web presence including content management, web design, usability, e-commerce, web analytics, e-mail and search engine marketing. He also has been Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg holds a B.S. in Environmental Geology from Southampton College in Long Island, NY.