Getting products to the customer is the ultimate goal of an online retail transaction. But it is also one of the most costly processes of e-retailing operation. Knowing how to pick, pack & ship and then deliver products in a timely fashion at a good price is one of the keys to creating a successful online retailing business. There are myriad management challenges in making sure an e-retailer's fulfillment operation—whether in-house or outsourced—and its delivery partners are providing timely, high-quality service. Our first speaker in this session has worked with dozens of top-name retailers in creating fulfillment delivery excellence. He will examine the options in fulfillment operations and the ways that retailers can negotiate with delivery companies for lower rates and faster delivery. He will be joined by a retailer who will provide real-world examples of developing a first-rate fulfillment and delivery operation.