With the spread of broadband Internet access, online TV-style content has become very popular. This session features two approaches. BabyUniverse operates BabyTV.com, a web-based TV channel featuring original programming created and controlled by BabyUniverse and aimed at expectant and new parents. Georgianne Brown will reveal why BabyUniverse is taking this approach and what the company expects to get out of its Internet TV channel. Tom Dickson will tell what blender manufacturer Blendtec has achieved with its videos on YouTube and on its own site, WillItBlend.com, demonstrating the power of its blenders. In addition to creating huge brand awareness with millions of views of the blender videos at YouTube, Blendtec has experienced a surge in sales.