Kristen Montella heads up merchandising, marketing and technical efforts on LillianVernon.com. She is a 15-year retail veteran who switched to the web after buying presents on eToys.com in 2000. She started her online career with Time-Life, where she became project manager for all technical implementations, including implementing web analytics, rich media, streaming content, targeted content and cross-sell engines; testing and redesigning checkout; and relaunching sites onto new platforms. After 5 years on the technical side, Kristen came back to her merchandising and marketing roots for Time-Life and Lillian Vernon.