Online Retailers Finally Discover Loyalty Programs

Now that many retailers have the basics of online retailing nailed down, it's time to get to the refinements. One of those is creating online loyalty marketing. Implementing a loyalty program online is different from implementing one offline. For starters, e-retailers have many more opportunities than offline merchants to keep the loyalty program and its benefits visible to shoppers while they browse the merchandise. And automated e-mail programs allow online retailers to keep participants in loyalty programs informed up to the minute about their status in the program. This session features an executive from RedEnvelope.com, which recently implemented a loyalty program, as well as the CEO of RedEnvelope's loyalty services provider, Loyalty Lab. Gary Korotzer of RedEnvelope will discuss why the retailer wanted a loyalty program, what it gets out of it and what it took to implement it. Mark Goldstein of Loyalty Lab will outline how an e-retailer crafts a loyalty program that works.