How Small Design Changes Can Yield Big Conversion Rate Gains

In 2005, specialty retailer Levenger undertook a refinement of its web site, re-designing its home page, product pages, shopping cart and check-out process, all with the goal of improving sales and conversion rates. It has been pleased with the results and GM of E-Commerce Lynnette Montgomery will discuss exactly what changes Levenger made, how even little changes can increase sales and the results Levenger achieved. Usability expert Jeff Schueler, who has consulted on dozens of web site usability projects across many industries, will lay out the steps to maximizing web site usability to raise conversion rates.