This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Author.

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	After several high-profile web site attacks, experts offer advice to help safeguard your site Description: Clearly, all Web retailers are at risk and must take security seriously to maintain customer confidence and to protect themselves from financial loss—no matter how big or small the company. “Security has to do with estimating how bad it would be if something went bad,” says Frank Prince, senior analyst at Forrester Research, Cambridge, Mass. “Then putting together some measures to indemnify yourself from that risk. It’s important to remember that security is only as good as your weakest link.”
	For Whose Eyes Only Description: Though Garden.com did not keep an official count or track hits to its privacy page, according to Carter, the customer service department steadily fielded calls from customers wanting to clarify how the site uses the data it gathers about them. The revised pledge is wordier, but there’s no fine print. It begins by describing the benefits for customers who register with the site, such as: receiving previews of sales and promotions, designing a garden with its free Garden Planner software, asking questions of its Garden Doctors and receiving customized regional gardening information.”
	The Loyalty Factor Description: Paintingsdirect strives for a shopping experience that aims to excel from the moment a customer enters the site to the delivery of the art. “We are aware that many people don’t know a lot about original art, so we try to provide a lot of information,” Bourron adds. “We provide the complete biography of an artist, which helps to explain why his/her artwork is priced the way it is. And for each painting we also provide a personal quote from the artist that expresses what he/she tried to represent in the painting.”
	For efficient and effective payment systems, it`s all about integration Description: “It’s not just about payment anymore,” says William Donahoo, vice president of marketing for CyberSource. “Online merchants now need more than a payment solution to facilitate an order or transaction. If the back-end systems don’t work perfectly, customers will be frustrated and retailers will lose shoppers.”
	You`ve Got Lots of Mail Description: A good prospect is worth nurturing. Brondmo estimates that e-retailers spend $40 to $100 to acquire each new customer. E-mails designed to keep them coming back generally tack on 1 cent to 25 cents per message, including delivery and program management features. By contrast, direct mail can cost $1 to $2 per piece, once you factor in production costs and postage.
	The Compliance Dilemma Description: Retailers struggle with the card industry’s stringent—and confusing—data protection standard
	The New Merchandising Description: In the young world of online retailing, merchants still look for the right way to present products
	Good Clicks vs. Bad Clicks Description: The recent settlement of suits doesn’t settle the click fraud controversy
	Need for Speed Description: For some online retailers, ‘e-mail customer service’ is an oxymoron
	Back to the Future Description: With a niche strategy, Backcountry.com is rebuilding its image as an expert in outdoor gear
	Attack of the Spiders Description: If e-retailers want to maximize search efforts, they better know where spiders like to feast
	The New Liquidators Description: Liquidation sites fight for their share of $80 billion in excess inventory
	Treasure hunt Description: With a little help from some new friends—including analytics, reviews and content—site search and merchandising technology is leading shoppers and e-retailers to just what they want
	Energizing E-mail Description: How Road Runner Sports improved traction with e-mail and short-circuited customer burnout
	Bogus Brands and the Internet Description: The web has extended counterfeiters’ reach around the world—and made them harder than ever to find
	Reviving the Web Sites Description: Federated puts its faith—and $130 million—into online stores
	120 Million Dollar Baby Description: Blockbuster comes out swinging with anonline strategy
	Cost & security Description: Low-cost alternative payment methods that tout greater security are challenging credit cards` hold on e-retailing.
	Card Sharks Description: Further muddying the waters is the practice of some online ISOs that recruit other online businesses to set up links back to the ISOs’ Web sites. These affiliates typically are offered $200 or more for each referral generated by their site. Often they do not identify the ISO or sponsoring bank, a clear violation of Visa and MasterCard regulations.
	Extreme Makeover Description: New online retailing strategy supports Spiegel`s return from bankruptcy
	Step Right Up Description: The game is afoot—or a-mouse—at online retailers
	Better Watch Out Description: An FTC ruling raises the stakes in monitoring affilates` behavior
	Just One More? Description: Retailers work on creating enticing cross-sells online
	One Voice Description: The challenge of making one data pipeline serve content to three channels
	Keep It Safe Description: Retailers are coming around to the card companies` security programs
	Crumbling Description: New recipe: More consumers refuse to swallow retailers’ cookies
	Lets Talk Description: After years of talk, live chat customer service may finally be happening
	Information, Please Description: With a new owner and some new money, Muze looks for ways to branch out
	Crime Busters Description: Spotlighting organized thieves: The web makes crime-data sharing possible
	Getting Personal Description: How HP and OfficeMax dig deep into the detail to target e-mail campaigns
	Going Native Description: Finding the right vendor for a foreign market takes a lot of research, due diligence—and patience
	Winning Strategy Description: How Newegg.com hatched into a $1 billion company
	Life After Spam Description: E-mail is more complex than it once was, but it remains an effective form of marketing
	Playing Host Description: Some retailers turn to outsourcing as the answer to the CRM question
	Advertising to the Masses Description: Some web-only retailers are turning to mass media ad campaigns to raise their online profile
	Snakes on a Site Description: Some e-retailers boost revenue via ads for everything from films to hammers
	inStore Online Description: A new shopping site fits the AOL strategy, but faces challenges in a competitive market
	The Whole Picture Description: Retailers are getting intentional about bridging customers from one channel to another
	Enabling Disabled Shoppers Description: Multi-channel retailers, meet your multi-abled shoppers, who have money to spend
	Borders` online traffic is borderline disastrous, but Rick Vanzura aims to capture his fair share Description: Experience
	Mel Crone wants e-retailers to get technical---and he`s bet his savings on it Description: Crone has the tenacity to make it work, says Evans, who was Crone’s boss when both worked in the supply chain practice at Andersen Consulting in the mid-1990s. That’s where Crone hit on the idea for SupportCity. “I worked with some of the biggest companies in the world and saw how they struggled with serving their customers, especially after the point-of-sale,” says Crone. “They wanted to know how to keep the customer happy, how to keep the relationship going.”
	Alice Peterson Description: Experience:
	The Levi Lesson Description: ffy relations with traditional retailers and confidence in brand names have combined to send would-be PC buyers direct to manufacturers. “Computer manufacturers started shipping direct because stores weren’t knowledgeable about their products,” says Harry Wolhandler, vice president of research at ActivMedia, a consulting firm in Peterborough, N.H.
	Led by retail adventurer Mary Kate Buckley, Nike explores the wilds of selling online Description: Experience
	It`s easy to get lost in Kmart.com, but after a while, it all makes sense Description: 1 minute and 19 seconds
	New software helps retailers learn all about who`s buying online---and why Description: When Dana Lemke of Olathe, Kan., shops in a traditional store, she likes to look at things, touch them, and talk to a salesperson about how they are made. Getting folks like her to buy things online is a challenge. So when her husband, Marc, opened a Web store that sells bird feeders and nesting boxes for every kind of landscape, he knew the site needed advanced technical features that would make customers feel like they were getting the kind of personal attention his wife seeks out.
	Healthy, Wealthy and Wise Description: Researching health concerns is big, but buying related products has only begun
	Even Malls Need A Niche Description: With deeper pockets for marketing, site-starter kits, cash-back bonuses and shopping carts, Internet malls target retailers
	Sticker Shock Description: As shipping costs scare potential customers away, more retailers swallow the cost to close the sale
	To Tax or Not To Tax Description: ricks-and-mortar stores have to add sales tax to the price of products they sell, and online retailers with physical stores often collect sales tax as well. Do Internet merchants who don’t have to collect taxes have an unfair advantage?

Last updated on 19 February 2008, 06:57:56+0000