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Moving Up
Description: E-retailers opinion of their industry improves, but still lags consumers opinion
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Zappos: the fastest-growing Top 400 web site
Description: How Zappos.com achieves triple-digit growth year after year
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When it comes to online models, Louise Guay has high expectations
Description: Article from Internet Retailer
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Spurred by consumers adoption of broadband, rich media stages a comeback
Description: Rich media on web sites has been on a roller coaster ride. At first, wowed by the prospects of virtually re-creating the store experience online, retailers deployed rich media because they believed it would boost conversion rates. Then, when reality set in and they realized that consumers were leaving sites where graphics took too long to load, they cut back. Now rich media appears ready to make a comeback, spurred by consumers increasing adoption of broadband Internet connections and their willingness to buy after they see a rich media presentation.
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Click, Click, Click
Description: Holiday e-retail sales rack up another stellar year, in spite of some performance problems
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Selling La Vida Loca
Description: When it comes to Spanish retail web sites, the question isnt Should I? but How do I?
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Checking It Out
Description: Why educationfor merchant, processor and consumeris key to the spread of e-checks
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Success in the new market requires going back to the retailing basics
Description: How to identify customers and create a customer relationship.
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Fear and the economy
Description: Theres no doubt that the world-altering events of Sept. 11 and the follow-up response from the U.S. have changed the future of online shopping. The acts of Sept. 11 had their desired effect: They terrorized the U.S. population. Many retailers and retail consultants believe that consumers now will be more cautious about venturing to places where crowds congregate and about flying. The result: They will stay home more and turn to the Internet more to do their holiday shopping. Had we not had this tragedy, the Internet would have continued to experience solid, steady growth in market share, says Elissa Myers, president and CEO of the 26,000-member Electronic Retailing Association. But now growth will be accelerated.
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Fashion500 thinks it has the answer to turning a profit in the luxury goods market
Description: Those figures and larger demographics are clearly whats attracting luxury retailers to the web. For instance, affluent households are disproportionate users of the Internet. While households with income over $75,000 a year represent 18.9% of American households, they represent 36.7% of web-connected households. Or looked at another way, 62% of all households with annual income over $100,000 have Internet access vs. 16.5% of households with incomes under $50,000.
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Retailers turn to outsourcing as web sites become more image heavy
Description: For all the great things the Internet allows retailers and shoppers to do, one of them is not providing a taste of a food product. And so food retailers have to compensate with imagery.
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Ironing out challenges at a new web site
Description: When Hancock Fabrics Inc. wanted to upgrade its web site, it faced a unique challenge: Much fabric is sold in odd-length increments. Thats a big deal to customers, says Ryan Bramlett, manager of online services for Tupelo, Miss.-based Hancock Fabrics. Some fabric is $40 or $50 a yard. To have to order a whole yard when all you need is a half yard is a significant issue.
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Riding the custom trend with cowboy boots
Description: Until the Internet, the elusive market of one was almost impossible to serve. But the web solves a couple of problems in selling custom products. First, marketers can make customers do the work of filling in automated templates and providing measurements and preferences. Second, the web aggregates demand, so a service with limited appeal suddenly has a bigger base of customers.
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Help
Description: Another myth explodes: Teens aren`t so great on the Internet
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High-tech harassment: Is your web site making these marketing mistakes?
Description: Everyone knows the buyer/seller drill in the local department store: You enter the store. Salespeople approach and ask whether they can help you. You keep saying just looking until you need more information. Trust begins to build when a salespersons offer to help coincides with your needs. A rude salesperson tries to close the sale too soon by forcing you to make a hasty decision or second-guessing your interests.
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Keep the customer satisfied
Description: How the Top 100 e-retailers rate on two key performance metrics
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Making Changes
Description: E-retail web site development, Part 2: Acting on the right impulses
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Knowing What to Do
Description: E-retail web site development: The right impulses, but the wrong actions
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Satisfaction Index
Description: Learning browsers opinions about a web site is as important as knowing buyers
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The Multi-Channel Imperative
Description: Measuring the full online and offline impact of a web site
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Satisfying the Browser
Description: Browser satisfaction at the 40 largest e-retailers slips from a year ago
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They Like It
Description: Consumers found satisfaction with holiday e-shopping, but retailers still face some fixes
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Are You Listening?
Description: Consumers want one thingmerchants are delivering another
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Tried and true merchandising works as well online as it does offline
Description: As a merchant, when I think of June, I think Dads & Grads. Its one of the few times in the year when you get double seasonality and so its an excellent time for merchants to bring out their best in onsite and e-mail merchandising. Its also an important time to reflect on first half performance as we get ready for the all important end-of-the-year shopping season.
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The Secret Sauce
Description: E-retail success is not just about conversions, it`s about profitable conversions
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Learning from Leaders
Description: Online retailings top merchandising techniques: Whats hot today, what has staying power
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Working together
Description: Lifting sales starts with a coordinated approach to marketing and merchandising
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Picking up drop shipping
Description: Retailers are expanding assortments and testing productsand letting someone else do the shipping
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Spare that Tree
Description: The evolution of the e-catalog: No longer just a copy of a paper book
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Old Meets New
Description: A new president brings an Internet background to a 50-year-old catalog
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Theres a cost to keeping the criminals outand its not always obvious
Description: Its been often said that there is no such thing as a free lunch. That is certainly true when it comes to fighting payment fraud on the Internet. While fraud prevention programs have proven effective in cutting the number of fraudulent and disputed transactions, those savings come at a cost. If youre going to do business in our space, the investment in any kind of fraud prevention is going to be substantial, says Gany Karim, manager of fraud and risk control for Chicago-based uBid.com, an online auction and fixed-price retailer.
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Against The Grain
Description: With little product alignment with stores and a bare-bones web site, Costco defies conventional thinking
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The New Competition
Description: Shopping sites flex their muscles as Yahoo forces changes at e-shopping malls
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Keeping Time
Description: The new efficiencies of web-based workforce management systems
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What Teens Want
Description: E-retailers looking for teens focus on hip products and content
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Securing Payment
Description: Incentives are boosting retailers acceptance of the password-protected payment plans
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Gullivers shoppers
Description: Mobile mini-shopping mall seeks maximum revenue from minimal effort
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Safe Shopping
Description: Card companies shift their online promotions to messages about secure buying
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The Past is Prologue
Description: Steve Antisdel has big dreams for a tiny web site - just like before
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Narrow Target
Description: How plus-size Junonia.com goes after a petite market niche
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The battle for credit card market share moves to the online arena
Description: Some card companies are offering deals to retailers to promote certain cards online
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Search Local, Buy Local
Description: The new local online search options: The yellow pages on steroids
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Consistency Counts
Description: A deliberate web approach pays off for Redcats
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Hand-holding
Description: Fraud-weary consumers look for the seal of approval
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Looking Smarter
Description: Under the guidance of new CEO David Hills, LookSmart redefines its mission from one to hundreds
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Lock It Up
Description: Part of the card security burden is shifting to retailerssoon
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The e-certificate
Description: Online retailers harness the power of (virtual) gift cards
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TV? Internet? Both
Description: HSNs new president targets shoppers in front of the TV and in front of the computer
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Though it hits bumps on shipping fees, Galaxymaps charts a mostly smooth course
Description: 23 seconds
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No Small Change
Description: Which works better? I would be concerned about putting all my personal information on a server for a bank to access, says Jeff Sumner, marketing manager for payments suite at IBM. Not surprisingly, client-side wallet issuers like IBM argue that maintaining credit card numbers and other data on the consumers PC minimizes the need for a secure server infrastructure on the Internet.
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