This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Author.

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	Playing House Description: Online tools bring sophisticated design and visualization technology to shoppers—and help close sales of high-end home products.
	The Big Catch Description: BeFree
	Kiosks Description: In the early days of e-retail, site owners and operators talked about monetizing their asset—code for generating sales from consumers who flocked to sites for deals, data, and a host of other reasons. Today, that term has taken on a different shade of meaning as multi-channel merchants recognize they’re sitting on another bought and paid for property that they can re-deploy in a new channel. That asset is the content they’ve already developed for their web sites and the new channel is in-store kiosks.
	Where’s Wal-Mart Description: Wal-Mart’s web revenue hardly registers on its ledger. The world’s largest merchant has bigger things in mind for its web site.
	And the winner is... Description: Sneered at by the new-economy entrepreneurs only a year ago, chain retailers are the new gods of Internet retailing.
	Putting Consumers to Work Description: Thanks to online video, a brand’s newest advertisers may be its customers
	IU’s Customer Interface Laboratory previews tomorrow’s interactive tools today Description: Seattle and Silicon Valley may be the hot spots where new web technologies are invented—but on their way to becoming retail applications, many of them will pass through a town far from home: Bloomington, Indiana. That’s where Indiana University Customer Interface Laboratory director
	Now Playing: Goodbye CPM, Hello P4P Description: Pay-for-performance marketing moves to center stage as online retailers demand sales, not traffic
	Cosmetics on the edge Description: Bellvue, Wash.
	Retailers are learning: Auctions work for some excess goods, but not all Description: Where does a retailer get more than $1,000 for a single golf club? For multi-channel retailer Golfsmith International Inc., the answer is simple: eBay. The Austin, Texas-based manufacturer and retailer of golf gear listed a Tiger Woods Master’s Commemorative putter at auction and, faced with a dwindling supply of the limited edition club, enthusiasts bid up the price. Golf clubs typically return a margin of less than 100%; the competitive marketplace at eBay returned a margin of about 300% to Golfsmith.
	What`s Hot Description: Millions of transactions create a new business tool for eBay sellers - and the rest of retail
	Finding Gold Description: Powered by data on the back end and sporting some spiffy new visuals in front, today’s site search serves up more than just results
	Don`t Look Now, but nearly two-thirds of workers admit to web shopping on the job. Description: At a conference presentation on employers’ use of filtering software several months ago, the company’s CEO was challenged by an analyst who argued that web shopping was a workplace time-saver rather than time-waster. His evidence? He’d just purchased a PC online, taking a total of 20 minutes to assemble the shopping cart, pay for it and complete the transaction. The web had turned what would have been a lengthy visit to a real-world store into an online purchase that took well under half an hour. When probed further about the purchase, however, the analyst realized he’d spent as much as seven hours online researching reviews, specifications and pricing. “The buying transaction was very efficient, but he’d spent a lot of time—he admitted prime working time—doing the research. It was a bit of a false economy,” says Blakeman.
	Making Paid Search Pay Off Description: In the race between Google and Yahoo, it`s strategy that wins for marketers
	Price rules, but feedback`s gaining Description: If any doubt at all remains among retailers as to whether the feedback of other shoppers has become a critical part of how online consumers compare and buy, new research from shopping engine Shopzilla’s BizRate Research division offers still more proof.
	From Start to Finish Description: Spotting hurdles in shoppers’ way, performance testing holds providers accountable
	Fulfilling the Promise Description: Determined to deliver the goods---all of them, on time---this Christmas, e-retailers are learning to set their plans in motion before summer arrives and begin inventory forecasting even earlier
	Replacing Paper Description: Two e-catalogs, two strategies, two futures
	The upward path Description: Finding the right balance between online self-service and hand-holding often means pointing the customer in the right direction
	Keeping Track Description: 10 performance practices that deliver long-term competitive advantages
	Right Now Is Not Too Soon Description: Other contenders have been forced to abort their delivery businesses on the launch pad. Sameday, backed by $25 million in venture capital, abandoned its online retail business, Sameday Mall, a few months after its October 1999 (?) debut, and reformulated its business plan to focus on supplying back-end logistics services to retailers and b2b companies. GetToday folded in May when its venture capitalists pulled out. DNet, which was scheduled to roll out its service this fall, wound down its operation in August after failing to secure additional financing. Others like DeliverEtoday, which raised $1 million in seed money from Bear Ventures LLC, are still struggling to raise the capital to prove out their business model.
	The Not-Coms Description: A wave of mergers and corporate consolidation during the early to mid-1990s further weakened the market distinctiveness of department stores. Today, most offer a broad range of general merchandise that is nearly identical from chain to chain, making it even harder to create buzz. Given these pressures, it’s not surprising that department stores have been slow to embrace the Web. “It’s a matter of priorities,” says Ander. “Many stores have had other issues to deal with or lack the infrastructure to support it. Selling to customers remotely is a very different animal than running a retail store. They don’t want to race off the cliff.”
	CyberSource, software merchant turned payment services vendor, knows from fraud Description: In 1997, the company was split into two businesses, each with market caps currently surpassing $1 billion: Beyond.com, at 45,000 titles, became the world’s largest online software store, while CyberSource focused on providing Web merchants with a suite of back-office e-commerce services that range from its flagship fraud screening system to payment processing. The evolution from Web merchant to purveyor of Internet services was a logical outgrowth of the Software.net experience, says William Donahoo, vice president of marketing at CyberSource. “As a merchant, we lived and died by our own system. We understood the problems firsthand.”
	Patents Impending Description: “It may seem shocking, but this has happened time and time again. It’s a very normal process,” says Kevin Rivette, cofounder and chairman of Aurigin Systems, a Mountain View, Calif., firm that develops software to manage intellectual property. “Patents have always helped drive the development of new markets.”
	Discount designer clothes draw online bargain hunters to Bluefly.com Description: Discount clothing buyers are a hard-core bunch. They think nothing of spending hours sorting through racks and bins of discontinued lines, looking for just the right shirt, coat, accessory—and price. Even if an item is already marked 50% off, such dedicated bargain hunters aren’t afraid of trying to talk sales associates or checkout clerks into knocking off just a few dollars more.
	A Puzzling Answer Description: How a technology to stop spam could add costs to retailers’ e-mail marketing campaigns
	U.S. e-retailers who ignore the global market might find themselves left behind Description: The hurdles to global expansion are low to non-existent. Because any online retailer can play in the global marketplace, each one should. The alternative is less than promising: U.S. e-retailers that don’t rouse themselves to pursue international customers could not only lose the opportunity to go global, but also find their home turf invaded by aggressive offshore competitors who can sell effectively in any currency, including the dollar.
	Though a tad bony on brand selection, Petopia.com gets a blue ribbon for best of breed Description: 7.5 seconds
	Once just a fad, online coupons are catching on big with retailers and shoppers Description: Although the Internet was expected to revolutionize many things, coupon clipping wasn’t necessarily one of them. Yet today’s bargain hunters are finding plenty of reasons to reach for their virtual scissors.
	Modeled after its successful catalog, jcrew.com fits an online niche Description: 5.3 seconds
	Nancy Huang`s Gift Emporia aims to make sure brides-to-be never get another blender Description: Huang sees her own career in much the same way. After graduating from Georgetown University in 1990, she headed across town to work as an administrative aide at the White House. She spent two years as a staffer for former President George Bush, then followed the Bushes home to Houston as an aide to Barbara Bush. She credits the experience for giving her the drive to excel. “It was about delivering quality and following through,” she says of her stints in Washington and Houston. “You didn’t tell the President and Mrs. Bush no.”
	For teens dubbed Generation Y, online shopping is as common as a can of Coke Description: In fact, retail sites that tout brands, games, gimmicks and celebrity endorsements are suspect, says Duif Calvin, senior retail analyst at Internet strategies firm iXL, Atlanta. Slick, image-building ads that ooze attitude don’t strike the same nerve with Gen Y that they do with baby boomers. Like much smaller Gen X—about 17 million strong—Gen Y was born into a culture overloaded with advertising and is wary of the hard sell. By the time kids turn 16, Forrester estimates, they will have seen some 6 million ads—more than one per waking minute. “They are intelligent consumers,” says Mitchell, “and suspicious about advertising.”
	Sue Levin`s startup gives the long-ignored women`s sportswear market a www.workout Description: Unlike other online categories crowded with contenders, Lucy has no major competitor in the $17 billion market for women’s sports apparel. Sporting goods sites carry selections of active wear, but nothing approaching Lucy’s range and diversity. The store, which went live on Nov. 15, currently features more than 350 products from 35 manufacturers, with brand names both familiar—Danskin, Fila, Columbia Sportswear—and less so—Bula, Juno, Mysterioso. The selection runs from tights, t-shirts and tennis wear to maternity sportswear, socks and Swiss Army watches. Footwear from half a dozen manu-facturers is coming in March.
	Gender Matters Description: She clicks differently from how he clicks--but most e-retailers haven`t figured it out yet
	Hello, Customer Description: Listen up: What your shoppers say can lead to a better web site design
	Getting Personal Description: Livening up online customer service: How live chat increases satisfaction and reduces costs
	In the driver’s seat Description: Thanks to the web, retailers are putting together the pieces of product transport
	Exchanging Value Description: After years of seeking their mission, Internet trading exchanges are finally showing promise
	How can I pay? Let me count the ways Description: Winning over customers with variety means offeringmultiple payment methods as well as products
	Completing the Circle Description: Turning returns into a friend of customer service, sourcing and merchandising
	Web/store integration still missing for many big merchants Description: When it comes to multi-channel retailing, biggest isn’t necessarily best, retail industry research and consulting firm LakeWest Group LLC says. While nearly three-quarters of the 100 fastest-growing publicly held retailers in the U.S. operate in multiple channels, only 22% consider seamless multi-channel integration as a top priority, the firm says in its 8th Annual POS Benchmarking Survey. More than a third of the multi-channel retailers operate in at least three channels.
	Auto dealers learn to drive the web—or else Description: With profit margins tighter than ever, car dealers take to the Internet for relief
	The battle between good e-mail and bad e-mail Description: Legitimate marketers fight spammers for control of e-mail. The outcome is uncertain, but CAN-Spam and more refined marketing techniques
	The Pressure Is On Emailers: Do It Right or Don’t Do It Description: Don’t falsify the sender’s domain name or use a non-responsive IP address without implied permission from the recipient or transferred permission from the marketer.
	Calling all web sites Description: Staking a revenue-driving customer service reputation on newfangled VoIP
	Coming to life Description: Web-based trading exchanges are finally seeing some action as retailers start to understand the power of data synchronization
	Shoebuy.com finds a marketing plan that fits Description: When two former bankers started up Shoebuy.com three years ago, they were determined to make a profit on their first sale. That meant keeping down the cost of acquiring customers. They achieved that goal by a steadfast insistence that they would pay only for marketing that produced measurable results.
	Locked in Description: Pressure mounts for retailers to comply with payment card data security standards
	Growing Pains Description: Living the e-retailing dream—but looking for the right size e-commerce platform
	Photo Finish Description: Focusing on the new strategies in digital imaging services

Last updated on 22 February 2008, 07:29:04+0000