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Why Scentiments.com stays with what works
Description: Why Scentiments.com stays with what works Internet sales are up about 28% year over year to $8.9 million for Scentiments.com. The reason: Scentiments, an online fragrance
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Why Scentiments.com wants a better web store
Description: Why Scentiments.com wants a better web store Scentiments.com will start 2006 with a redesigned web site. We felt it was time to update the look of the site, but not in such a
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Why Sharis Berries is happy to let affiliates pay the search freight
Description: Why Sharis Berries is happy to let affiliates pay the search freight Although it reports steady growth in visits and sales as more gift shoppers find its chocolate-covered
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Why ShopNBC.com monitors site performance in multiple dimensions
Description: Why ShopNBC.com monitors site performance in multiple dimensions With 65,000 daily unique visitors clicking on ShopNBC.com to peruse more than 9,000 SKUs, including $18,000
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Why ShoppersChoice.com will roll out a broader payments plan
Description: Why ShoppersChoice.com will roll out a broader payments plan Offering customers multiple ways to pay across mass merchandise categories will be a key strategic element of
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Why The Online Auction Market Is Coming Down To A War Between eBay and Amazon
Description: Why The Online Auction Market Is Coming Down To A War Between eBay and Amazon The test of a community is how well it stands up in the face of adversity. And for the denizens of
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Why Toys 'R' Us Is Still Looking For An E-Commerce Czar
Description: Why Toys 'R' Us Is Still Looking For An E-Commerce Czar The hunt for a chief executive at toysrus.com continues. On July 2, Paramus, N.J.-based Toys 'R' Us announced that Bob
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Why U.S. shoppers are saying yes to YesAsia.com
Description: Why U.S. shoppers are saying yes to YesAsia.com Finding a niche and sticking to it is one way foreign web retailers can build lasting market share in the U.S.
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Why West Marine moved its suppliers onto the Internet
Description: Why West Marine moved its suppliers onto the Internet West Marine Inc., with $500 million in multi-channel sales in 2001, decided two years ago that it could no longer handle the
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Why Western Warehouse has a special need to create loyalty
Description: Why Western Warehouse has a special need to create loyalty WesternWarehouse.com knows its products won`t interest everyone. You either are a Western wear person, or youre not,
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Why Zappos wants $1 billion in web sales by 2010
Description: Why Zappos wants $1 billion in web sales by 2010 Online shoe retailer Zappos.com Inc. makes no bones about its long-term goal of generating $1 billion in annual sales. By the end
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Why auto dealers and manufacturers are spending more time and money online
Description: Why auto dealers and manufacturers are spending more time and money online Ford and Lincoln Mercury dealers who once saw the Internet as a threat to their business now see the
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Why auto dealers are pleased with their online referral traffic
Description: Why auto dealers are pleased with their online referral traffic As consumers become more familiar with using the Internet to purchase new vehicles, auto dealers are increasingly
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Why auto dealers need manufacturers to generate online sales
Description: Why auto dealers need manufacturers to generate online sales Manufacturers must take more of a lead role in helping their dealers generate more Internet sales, says a new report
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Why auto research sites are putting the pedal to the metal on new features
Description: Why auto research sites are putting the pedal to the metal on new features The fact that more third-party research sites are updating their pages with new interactive features
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Why brand consistency doesnt mean identical offerings across channels
Description: Why brand consistency doesnt mean identical offerings across channels From its earlier perceived role as a quick way to acquire new customers and new sales, the webs real
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Why car dealers should build more web-centric contact centers
Description: Why car dealers should build more web-centric contact centers Making the web a more integral part of a customer contact center will pay dividends for automotive retailers, says
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Why catalog number and multiple options are key to effective search
Description: Why catalog number and multiple options are key to effective search Catalogers have been the most successful merchants on the web so far because they know direct selling and
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Why catalogers didnt launch Amazon
Description: Why catalogers didnt launch Amazon Catalogers need to grasp the complexities of web-selling, testing the effect on each of their selling channels, to capitalize on their
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Why clueing in the CEO matters to the success of a web site
Description: Why clueing in the CEO matters to the success of a web site Even though a multi-channel retailers web store might be producing stellar results, senior management still might not
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Why consumers abandon online shopping carts
Description: Why consumers abandon online shopping carts Vividence Corp., which analyzes consumers online behavior to help retailers understand shopping patterns and experience, reports that
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Why consumers are more likely to buy electronics online from Amazon
Description: Why consumers are more likely to buy electronics online from Amazon More than 85% of consumers now research and/or purchase big ticket items such as electronics and automobiles
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Why consumers shop online
Description: Consumers continue to migrate their shopping to the Internet. The latest American ShopperScape survey of consumers by consultants Retail Forward Inc. reports that even this late in the development of online retailing, and after years of rapid adoption, growth continues in the proportion of consumers who shop online. In addition, the web and stores are starting to play distinct roles in consumers shopping habits, with consumers showing a decided preference for stores to buy low-cost replenishment items and the Internet for thrill of the hunt items. The 27-page American ShopperScape Report is a wealth of data about the changing shopping habits of American consumers. Among the interesting observations is that consumers associated Wal-Mart stores with low-cost replenishment shopping and Walmart.com with thrill of the hunt shopping. Here are a few of the Internet facts from the report.
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Why customers avoid e-mail newsletters
Description: Why consumers avoid e-mail newsletters
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Why e-mail is changing the rules of direct marketing
Description: Why e-mail is changing the rules of direct marketing Herschell Gordon Lewiss presentation at this weeks Annual Catalog Conference in San Francisco was blandly entitled A 2003
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Why getting personal builds online car buyer loyalty
Description: Why getting personal builds online car buyer loyalty New and used car dealers have a better chance of building customer loyalty if they take the time to give web shoppers more
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Why holistic customer views mean higher conversions at AETV.com
Description: Why holistic customer views mean higher conversions at AETV.com A better view of all its customer information, including data from its web, telephone and direct response
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Why home pages get cluttered
Description: Why home pages get cluttered Want to know which department is really running the show at an e-commerce site? Check out the design of the home page, says Jupiter Research Inc.
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Why hot IPOs are cooling off
Description: Investor ardor for Internet stocks ran high this spring but faded during the dog days of summer with many initial public offerings (IPOs) falling short of expectations.
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Why iFloor.com is going multi-channel
Description: Why iFloor.com is going multi-channel Though it has been only an online retailer until now, iFloor.com is going multi-channel. Since 2004, iFloor, No. 115 in the Internet
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Why it takes more than clicks and sales to judge search campaign success
Description: Why it takes more than clicks and sales to judge search campaign success When judging the success of a paid-search campaign, one strategy is to spend a fixed amount each month:
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Why merchants have to do the heavy lifting
Description: Why merchants have to do the heavy lifting While it should be obvious by now to web retailers of all sizes, customers will leave or ignore entirely an e-commerce site that
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Why more web retailers are issuing private label cards
Description: Why more web retailers are issuing private label cards As they continue to expand their online payment options, more web retailers are looking at a new option: issuing a private
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Why most retailers arent making e-mail messages crystal clear
Description: Why most retailers arent making e-mail messages crystal clear Despite the growing use of e-mail as a marketing tool by online retailers, many web merchants still need to improve
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Why one web merchant thinks the days of the pure-play appear numbered
Description: Why one web merchant thinks the days of the pure-play appear numbered The online retail entrepreneur who co-founded OutdoorDecor.com thinks the days of many pure-play merchants
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Why online car shoppers search the web for more than price
Description: Why online car shoppers search the web for more than price Product-related information has become the primary focus for new-vehicle shoppers who use the Internet to research
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Why online retailers are investing in third-party content tools
Description: Why online retailers are investing in third-party content tools Now that business-to-consumer e-commerce is maturing and some web merchants are seeing their sales and sales
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Why online shoppers want stronger authentication
Description: Why online shoppers want stronger authentication Despite widespread fears of fraudulent activity and identity theft, consumers are willing to increase the amount of personal
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Why paid search is becoming key to Sears online marketing strategy
Description: Why paid search is becoming key to Sears online marketing strategy With an estimated 40% of the home appliance market in the offline world, one of Sears most visibly successful
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Why payments processing is more complex than ever
Description: Why payments processing is more complex than ever Payments processing for merchants is becoming more complex in terms of the transaction volume being processed, how much
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Why retailers are getting Google-eyed
Description: Google deliversbut online merchants face a constant challenge keeping up
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Why retailers should prepare for Sunrise 2005 global barcode standards
Description: Why retailers should prepare for Sunrise 2005 global barcode standards It`s time for U.S. retailers to get on board with the Global Trade Item Number bar code system already
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Why same-store sales fall and web sales rise
Description: I am not much of a store shopper any more. The Internet is my medium of choice. But recently, I had a few minutes to fill between when I bought movie tickets and when the movie began, so I stopped into the department storeowned by a major chainacross the mall from where we were seeing the movie.
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Why search campaigns must change throughout the holiday season
Description: Why search campaigns must change throughout the holiday season Marketers put major effort into preparing for the onset of the holiday shopping season, now in full swing, but the
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Why self-service is crucial to e-retailers profitability
Description: Why self-service is crucial to e-retailers profitability Retailers may have had in mind that web customers wouldnt pick up the phone for customer service, but consumers failed
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Why some clicks go nowhere
Description: Click fraud describes the practice of clicking on pay-per-click online ads with no intention of making a purchase. It drives up commissions for those hosting the clickable links, forcing marketers to pay the percentage on the fraudulent "leads," and it can undermine the cost effectiveness of online PPC campaigns.
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Why some consumers dont want the Net at home
Description: Why some consumers dont want the Net at home According to Boston-based Yankee Groups Technologically Advanced Family Survey, 7% of Internet users that own PCs at home choose
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Why some cookies are better than others
Description: Why some cookies are better than others Online retailers that use third-party cookies for web data capture arent getting a complete view of customer behavior, according to data
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Why some retailers are eyeing kiosks again
Description: Why some retailers are eyeing kiosks again Some 50% of U.S. consumers use the web at some point during the purchase, even if its only to research a product. Now, customers who
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Why some retailers are moving to direct Internet connections with partners
Description: Why some retailers are moving to direct Internet connections with partners Retailers and their trading partners stand to save millions of dollars over the next few years in the
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