Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition

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	When a moving pictures worth 1,000 words Description: When a moving pictures worth 1,000 words When the technology underlying a product is a key part of its value, how do online retailers convey that complex product information to
	When a web-based store is not a virtual store Description: Much like retailers use the web to collaborate with suppliers, some are turning to the web to manage store development. And just as product development time shortens when supplier and retailer collaborate on the web, so does store development time. In fact, Office Depot Inc. says it expects a web-based store development collaboration system from e-Builder Inc. to cut 60 days from the typical 12- to 18-month store development cycle.
	When analytics drop the ball Description: When analytics drop the ball For online marketers, the virtues or benefits of web analytics are many but so are the opportunities for analytics to misfire, according to John
	When bad buzz can be a good thing Description: When bad buzz can be a good thing Positive customer comments help boost a brand and its products, but even negatives ones have utility, as outdoor adventure outfitter
	When billboards meet web sites, watch out Description: If you build a web page on a billboard, will people come out and see it? Dahlkempers, a jewelry store in Erie, Pa., has good reason to say they do.
	When buying web tech, prepare for long-term integration, analyst says Description: When buying web tech, prepare for long-term integration, analyst says As retailers look to buy new e-commerce systems or upgrade old ones, its crucial to ensure that new systems
	When clicks are clinkers Description: When Danielle Leitch first started speaking about click fraud at industry forums a little more than a year ago, few in her audiences knew what click fraud was. Today, the vice president of marketing and analytics at search engine marketing firm MoreVisibility.com has marketers attentionin part because shes done something about fraudulent clicks: gotten refunds from search engines when shes demonstrated to engines that without their knowledge theyve been a venue for click fraud..
	When clicks count - and when they dont Description: When clicks count - and when they dont When is a click not a click? With the goal of developing a standard definition of what counts as a click and of getting a handle on
	When discounts drive customers away Description: Evidence is accumulating that online retailing is becoming a lot like offlineexcept when it come to online discounts.
	When electronic doesnt mean Internet Description: Each September, the Electronic Retailing Association hosts its annual conference, a gathering of professionals who pioneered the first generation of electronic retailingthe now ubiquitous infomercials broadcast over radio and television. These direct-response TV marketers of health and beauty aids, exercise machines and kitchen utensils are a lively bunch of entrepreneurs known for their hucksterism on the airwaves.
	When golfers sleep, Golfballs.com turns off the lights at Google Description: When golfers sleep, Golfballs.com turns off the lights at Google In the months leading to golf season, Golfballs.com Inc. has learned that it can score higher in search engine
	When halos become marketing tools Description: When halos become marketing tools Search seems to get the largest share of online marketers marketing budgets, but the halo effect can be a means of acquiring and retaining a
	When hot sneakers fly off the shelves, Nikes retailers go to Nike.net Description: For small retailers of fashion-driven products, one of the toughest challenges is finding the time to keep up with changing styles and to make sure stores are stocked with whats hot. That can be especially true for merchants dealing in running shoes and other types of sports footwear and related apparel and accessories, because styles as well as sporting seasons are always changing.
	When in Rome ... Description: A retailers online persona must speak the Internet language
	When information isnt obvious, customers will find it, a web site learns Description: When information isnt obvious, customers will find it, a web site learns One given of a web site is that you never know how consumers will use it. Take the case of Outrigger
	When integrating, experience is key Description: When integrating, experience is key Several industry experts agree that when selecting an outside firm to integrate retailers` legacy systems with Internet systems, experience
	When interactive e-mail talks, customers talk back Description: The latest twist in crafting e-mail marketing campaigns is to create a dialogue. Proponents argue that marketers should take advantage of the interactivity that e-mail providesboth in prompting consumers to take an action and in the ease of sending e-mails so customers can stay informed. E-mail marketing is an oxymoron, says V.A. Shiva, CEO of Cambridge, Mass.-based EchoMail Inc. Blasting out e-mails can have a severely negative impact on e-mail marketing and customer relationships, fundamentally hurting ROI and brand awareness.
	When is a web user not a user? Description: ow many people are using the web? The answer often depends on whos doing the measuring. A unique visitor measured by the web site itself relying on IP addresses may be a repeat visitor to a measuring service, which relies on consumer interviews. The Radiate Internet Roundtable is trying to sort out that confusion. Formed in the middle of last year, the Radiate Internet Roundtable has 19 high-profile members who will be meeting for the third time this month to try to define users and visits. Its newest members are Yahoo! and Greenfield Online, both of which joined in mid-December.
	When is the price right? Description: Retailers are learning to use software to price and move goods. But the technology is just the starting point.
	When it absolutely, positively has to be there, e-retailers turn to outsourcing Description: Article from Internet Retailer
	When it comes to complex technology, even online consumers buy in stores Description: When it comes to complex technology, even online consumers buy in stores Consumers are most likely to buy new and complex technology in stores rather than online, says a new
	When it comes to fraud, if you cant beat em, insure against em Description: When it comes to fraud, if you cant beat em, insure against em One reality of selling on the Internet is that there will always be fraud; the card-not-present environment
	When it comes to managing digital images, the web creates the problemthen solves it Description: Consumer products manufacturers are happy to provide pictures of their products to the retailers who sell them. After all, thats one of the ways retailers let consumers know they have the products for sale. And who better than the manufacturer itself will make sure retailers use the best quality photos of each product?
	When it comes to online models, Louise Guay has high expectations Description: Article from Internet Retailer
	When it comes to sales, Delightful Deliveries delivers Description: When it comes to sales, Delightful Deliveries delivers Delightful Deliveries Inc. received a gift to start off the new year: another big boost in annual sales. The Internet gift
	When it comes to search marketing, seed retailer finds Latins not so dead Description: When it comes to search marketing, seed retailer finds Latins not so dead Some diligent research in its own log files has paid off in cost savings for wildflower seed retailer
	When it comes to the web, teens aren`t nearly as good as many people think Description: When it comes to the web, teens aren`t nearly as good as many people think Teens arent very good at using the Internetin fact, theyre not even as good as adults in using the
	When it comes to web access, more people are seeking fatter pipes Description: When it comes to web access, more people are seeking fatter pipes 69 million U.S. Internet users will access the web via broadband connections by years end, up 12.6% from the
	When it comes to web analytics, marketing megasites have special needs Description: When it comes to web analytics, marketing megasites have special needs Online marketers depend on web analytics to help guide business decisions about their sitesbut wrangling
	When it comes to web site information, the more, the better Description: When it comes to web site information, the more, the better Online retailers can learn about the design and functionality of their sites by reviewing customers comments and
	When once a week is too much e-mail Description: When once a week is too much e-mail In the drive to get customers to shop and buy more, online retailers want to bring them back to the site often, and e-mail campaigns are one
	When outsourced fulfillment doesnt work, bring it inside Description: When outsourced fulfillment doesnt work, bring it inside Managing the relationship with an outsourced fulfillment vendor is one of the thorniest areas of making outsourcing
	When search dead-ends Description: Results not found is the virtual red-headed stepchild of web designno one wants to spend time dealing with it. Its not sexy, its not exciting, its an error message. No one wants to think about it, says Jason Fried, president of web design and usability consultants 37signals.
	When searching is no longer enough Description: A year ago, two competitors in the site search arena were battling it out for e-retailing market share. Mercado Software Inc., which had been marketing a product since 1999, and EasyAsk Inc., which had just placed its first site search products on retail web sites, were the major contenders in a market that has been searching for a more accurate way to present products to shoppers.
	When servers go down, shoppers' ire goes up Description: When servers go down, shoppers' ire goes up Last fall, many big name sites jacked up their marketing budgets to attract holiday shoppers and were successful in their efforts.
	When servers go down, shoppers` ire goes up Description: Last fall, many big name sites jacked up their marketing budgets to attract holiday shoppers and were successful in their efforts.
	When sites dont compete on price--and still experience sales boosts Description: When sites dont compete on price--and still experience sales boosts While a number of retailers looked to discounts and promotions such as free shipping to boost holiday sales,
	When snow hits the course, Rock Bottom Golf takes its online show on the road Description: Cold weather and snowy golf courses arent usually good tidings for golf equipment retailers selling into northern climates, but to Rock Bottom Golf, they mark the beginning of a busy winter season in places like Cleveland, Detroit and Minneapolis.
	When style speaks, people listen Description: Some people cant get enough convenience. Online marketer Sombassa Media is banking on convenience-driven consumers to drive demand for a free email newsletter that not only entices fashion shoppers to apparel sites, but tells them what to buy as well.
	When the FTC comes calling, retailers have to be aware of more than just shipping rules Description: At the beginning of the 2002 holiday shopping season, the Federal Trade Commission sent letters to more than 50 Internet retailers who advertised rebates, product warranties or quick shipment offers. Each of these promotions, the letters warned, is subject to regulations that are actively enforced by the FTC. Failure to comply with these regulations can result in costly civil penalties, increased FTC scrutiny, and a loss of customer confidence. It is therefore essential that any retailer doing business on the Internet be familiar with these regulations and how the FTC enforces them.
	When the bag breaks Description: Are Internet grocery services headed for the clearance aisle? Peapod, the pioneer in the business, was saved from the compost heap by an 11th-hour bailout from international food giant Royal Ahold, which bought a 51% stake worth $73 million. Yet some analysts took Peapods trouble as a sign that the entire category is headed for disaster. Its not a business model amenable to the Web, says Kevin Murphy, a research director for the Gartner Group, Stamford, Conn. Ones going under, and there are questions whether even one can survive.
	When the game`s over, these loyal fans go shopping Description: When baseball fans are passionate about their team, a lot of that enthusiasm can spill over into shopping that earns loyalty points that can be cashed in for tickets, equipment used in games, or visits with players. At least thats the formula behind ThinkBlue.Dodgers.com, the new loyalty program site that directs fans of the Los Angeles Dodgers to shop at Macys.com, Amazon.com, Safeway.com and hundreds of other online and brick-and-mortar retailers.
	When the holidays are near, retailers adjust fraud fear, expert says Description: When the holidays are near, retailers adjust fraud fear, expert says On the verge of the holiday shopping season, an online fraud-fighting expert warns that retailers too often
	When the smart and idiot box collide Description: Im old enough to remember the golden age of television, the mediums first decade. There were only three networks, but they broadcast programs like Armstrong Circle Theater, Playhouse 90, Kraft Television Theater, Alfred Hitchcock Presents and Twilight Zone. They offered first-class drama and were based on original teleplays written by the likes of Paddy Chayevsky, Arthur Miller, and Rod Serling. They vanished in the 1960s, and television became the low-brow land of formulaic sitcoms, repetitive cop and doc shows, and ubiquitous westernsall churned out on low budgets by Hollywood.
	When the weather turns, Rock Bottom Golf goes from online to on the road Description: When the weather turns, Rock Bottom Golf goes from online to on the road To engage northern golfers during the winter season, e-retailer Rock Bottom Golf drives two tractor
	When the web is a major channel, usability is crucial, Lillian Vernon says Description: When the web is a major channel, usability is crucial, Lillian Vernon says Its web site is crucial to Lillian Vernons success and as a result, the company spends a lot of time
	When too much site search tweaking is not enough Description: When too much site search tweaking is not enough Northern Tool and Equipment Co. has been working with Endeca Technologies Inc. since summer to enhance search and navigation for
	When web content management goes awry Description: When web content management goes awry Ask a small to medium sized company about how frequently it updates its site or how difficult it is to do so, and chances are it knows it
	When web hosting companies go down the drain Description: When web hosting companies go down the drain For multi-channel PortableSink.com, a competent web host along with shopping cart and content updates are the most important factors
	When web hosting turns into a disaster Description: It`s hard to recover when your outside provider screws up. The lesson: Get it right the first time.