This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Title.

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	What do women want online? Knowledge and confidence, study says Description: What do women want online? Knowledge and confidence, study says Women find the Internet an empowering part of their shopping experience that arms them with the knowledge they
	What dogs taught Petco about e-mail marketing Description: What dogs taught Petco about e-mail marketing Petco Animal Supplies Inc. director of e-commerce Heather Blank finds that what works for training dogs also works for building and
	What e-mail will look like in the future Description: What e-mail will look like in the future Despite concerns about spam, retailers are still finding e-mail a profitable way to market to customers. But according to Doug Mack, CEO
	What eBay Gets from Its New Best Friend Description: PayPal brings a lot of strengths to eBay, but its hefty price tag means eBay will have to find the ROI—fast
	What follows live chat? Live video, says ShopLive.com Description: What follows live chat? Live video, says ShopLive.com Live chat has been one has been one new form of customer service multi-channel retailers have extended to shoppers on the
	What good’s a keyword if there isn’t any product? Description: What good’s a keyword if there isn’t any product? Yes, buying keywords as part of an overarching search engine marketing campaign can be expensive. Yes, e-retailers must be
	What holiday shoppers are seeking online Description: What holiday shoppers are seeking online Yahoo Shopping reports the Top 100 search terms for the week of Dec. 10-16: 1. wii 2. nintendo wii 3. ipod 4. nintendo ds 5. ps3 6. psp
	What influences conversions: then and now Description: What influences conversions: then and now “A lot of people are hitting a glass ceiling in trying to improve their conversion rates with A/B testing and web analytics,” FutureNow
	What it takes to shine at multi-channel retailing Description: What it takes to shine at multi-channel retailing When it comes to multi-channel retailing, the best merchants provide services that capitalize on shoppers’ buying behavior while
	What keeps niche retailers selling online Description: What keeps niche retailers selling online Online niche players know their products are hard to find, which provides the impetus for them to develop an online presence.
	What kind of impression do you make? Description: Retailing is as much about theater as it is about merchandise. That’s true even among the discount chains that carefully cultivate the image they want customers to walk away with—high quality at low prices, for example, or no-frills stores that cut overhead and keep prices low. Online retailers didn’t take long to apply that approach to their web sites. E-retailers continually refine their sites, updating the look and navigation and adding features and functions that will appeal to their customers.
	What last-mile web performance monitoring told Benchmark Brands Description: What last-mile web performance monitoring told Benchmark Brands Monitoring web site availability and response time from the web’s backbone, the Internet’s distribution network,
	What offends site visitors Description: Online retailers spend a lot of time and resources polishing their web sites to please their visitors and keep them coming back as customers, but too much whiz-bang technology may repel rather than attract shoppers, a new survey from Hostway Inc. says.
	What offer testing told JoAnn.com Description: What offer testing told JoAnn.com JoAnn.com marketers knew shoppers don’t typically purchase two sewing machines at a time, so when testing that offer on the its web site against
	What offer testing told JoAnn.com Description: What offer testing told JoAnn.com JoAnn.com marketers knew shoppers don’t typically purchase two sewing machines at a time, so when testing that offer on its web site against the
	What retailers want Description: When asked to score on a scale of 1 to 5 their worst online capability, retailers pointed to personalization, scoring it 2.4, according to the results of the “Horizons: Benchmarks for 2004, Forecasts for 2005” study released last month by BearingPoint Inc. and the National Retail Federation.
	What search marketers should know about early vs. late December Description: What search marketers should know about early vs. late December The sweet spot in effective search engine spending will change as the holiday shopping season progresses, and
	What stock analysts think of the marriage of Liberty and Provide Commerce Description: What stock analysts think of the marriage of Liberty and Provide Commerce It’s been two weeks since Liberty Media Corp. announced that it was acquiring Provide Commerce Inc. for
	What the Soothsayers Are Saying About The Short Term Future Of Web Retailing Description: What the Soothsayers Are Saying About The Short Term Future Of Web Retailing Consumer adoption of e-commerce will continue to accelerate as 7 million Internet users make their
	What the e-mail open rate doesn’t tell marketers Description: What the e-mail open rate doesn’t tell marketers Many marketers judge the effectiveness of e-mail marketing campaigns simply on the number of recipients who open the message, but
	What to Look For Description: Striving to make every customer’s wish come true, retailers upgrade order management
	What to consider when upgrading is the price of online success Description: What to consider when upgrading is the price of online success Premium tea site SpecialTeas.com went live in 1996; today, the company employs 16 people. Since initially launching
	What you don’t know about your business, the log files will tell Description: What you don’t know about your business, the log files will tell Well-engineered site search can increase the relevancy of search results, as web retailer Personal Creations Inc.
	What your web site can tell you Description: 10 metrics to watch to ensure quality site performance
	What's Cookin' at Amazon Description: What's Cookin' at Amazon Amazon.com has continued its pursuit of superstore status with the opening of a new kitchen store featuring thousands of culinary products and
	What`s Happening? Description: 5 steps to reaching customers through event-triggered marketing
	What`s Hot Description: Millions of transactions create a new business tool for eBay sellers - and the rest of retail
	What`s a blog? even experienced users are asking Description: What`s a blog? even experienced users are asking Despite the buzz around blogs, the Pew Internet and American Life Project estimates that 62% of Americans don’t know what the
	What`s in Our Name? Description: Magazine titles typically do not convey fully the editorial content and strategic mission of the publication, which is why publishers often are compelled to use a subtitle. When we launched
	What`s underfoot is online at Armstrong.com Description: What`s underfoot is online at Armstrong.com Though bulky, hard-to-ship home improvement materials generally can’t be purchased online yet, the web’s power as a research tool is
	Whataburger chain tightens reins on e-payment fraud with web-based alerts Description: Whataburger chain tightens reins on e-payment fraud with web-based alerts One of the pioneers in credit card acceptance among quick-serve restaurants, Whataburger Inc. is rolling
	What’s In Store Description: How extending a web strategy to the POS is giving some retailers an edge
	What’s New? Description: The future of e-commerce technology is here— in the labs of developers
	What’s New Description: Analytics are providing answers, but retailers want more
	What’s The Fuss? Description: Learning to live with the new rules of the e-mail marketing game
	What’s a moving picture worth? About 19%, eBags finds Description: What’s a moving picture worth? About 19%, eBags finds In a 6-week test, eBags.com saw an almost 20% lift in sales of a bag for which online shoppers viewed a product
	What’s in a name Description: What’s in a name Acne.com, diabetes.com and cholestrol.com are just some of the domain names PlanetRx.com says it has listed for sale with GreatDomains.com, a secondary market
	What’s in a specialized domain name? More clicks, Sandia says. Description: What’s in a specialized domain name? More clicks, Sandia says. If a URL like walmart.com says to Internet users “we’ve got everything,” what does sportsbottleworld.com say? “We
	What’s it worth to you? Description: In as fast moving a market as online retailing, it’s not always easy to know what it costs to attract and retain the best personnel. And if you’re part of that personnel, it’s not always easy to know if you’re being paid what you’re worth. To help managers understand what they should be offering to get the best staff—and employees to know if there’s a better deal elsewhere—Port Washington, N.Y.-based executive recruiters Crandall Associates Inc. has just released the “2006 National Salary Guide-Direct Marketing and Telesales,” the latest version of a survey the company has been conducting for 26 years. Here are some stats from the report. Indicative of what’s happening online, in some cases the job is too new for enough staffers to have seven years’ experience to make any numbers meaningful. Hiring managers look at the left figure, prospective employees, look at the right.
	What’s more important than a sale price online—credibility Description: What’s more important than a sale price online—credibility Smoothfitness.com `s director of marketing Kevin French had a hunch about how changing plans for a home page promotion
	What’s new, pussycat? Multi-channel, for everyone Description: What’s new, pussycat? Multi-channel, for everyone When it comes to achieving success in retailing in the years ahead, one CEO believes deeply that retailers of any stripe cannot
	What’s the word on the street? Description: What’s the word on the street? PopularMedia Inc. has launched Pop Commerce 2.0, the latest version of its software for viral marketing/word of mouth campaigns. The software is
	When Eight Is Not Enough Description: The Web’s long-term promise lies in delivering personalized, one-to-one service to customers at a fraction of the cost in other channels. Industry statistics put the cost of a phone call at about $4 per customer and IVR at 10 cents to $1 per call. Handling e-mail can cost even less. But the startup investments in Web-based customer-service technologies are anything but low budget. “Between 60 to 70% of the cost of an interactive customer service Web site will be labor,” Fluss adds, “for deployment, maintenance, training and integration.”
	When Grizzlies rookie calls fans over the web, they listen—and buy tickets Description: When Grizzlies rookie calls fans over the web, they listen—and buy tickets In last place and struggling to get its fans back to fill the 18,000-seat FedExForum in Memphis, the
	When HTML isn’t enough Description: When HTML isn’t enough Nearly 500 million users have now installed the Macromedia Flash Player across a variety of platforms and devices, according to current estimates, making
	When It Comes To E-Commerce Revenues, Counties Want Their Fair Share Description: When It Comes To E-Commerce Revenues, Counties Want Their Fair Share The National Association of Counties, meeting in an annual conference in St. Louis this week, unanimously
	When It Comes To Impulse Shopping, Web Retailers Are Getting To Know All About You Description: When It Comes To Impulse Shopping, Web Retailers Are Getting To Know All About You It's certainly more refined than looking into a crystal ball and guessing the future, but more
	When It Comes To Internet Retailing, Catalogers Have Their Creative Juices Flowing Description: When It Comes To Internet Retailing, Catalogers Have Their Creative Juices Flowing A new study reveals that traditional mail-order catalog sellers are using creative forms of
	When a best practice in e-mail marketing isn’t a best practice Description: When a best practice in e-mail marketing isn’t a best practice When designing campaigns, e-mail marketers looking to squeeze out best results often look for best practices. But a
	When a graphic is worth a thousand words in site search results Description: When a graphic is worth a thousand words in site search results One of the more novel ways to search for products on Amazon.com, No. 1 in Internet Retailer’s Top 300 Guide to

Last updated on 22 February 2008, 07:29:04+0000