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A new take on e-mail marketing converts browsers to buyers
Description: A new take on e-mail marketing converts browsers to buyers Although retailers are only just beginning to realize the potential of e-mail catalogs, vendors are already developing
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A new tool takes a dealer`s e-mail response time out of the slow lane
Description: A new tool takes a dealer`s e-mail response time out of the slow lane A new tool that uses advanced business rules and data logic to eliminate the manual process of opening and
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A new trade group seeks to quantify the advertising value of buzz
Description: A new trade group seeks to quantify the advertising value of buzz As a first step toward establishing universal metrics for word of mouth advertising, the 6-month-old Word of
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A new twist in the online coupons market
Description: A new twist in the online coupons market The manufacturers of consumer packaged goods are offering coupons to more than 25 million consumers via the web through a new initiative
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A new way to do affiliate marketing
Description: A new way to do affiliate marketing Merchandising Avenue Inc. is preparing to launch what it is touting as a new way to do affiliate marketing. With the Merchandising Avenue
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A new way to handle e-returns is growing in Lillian Vernon`s laboratory
Description: We save costs through the process of aggregating items rather than sending them back one two-pound package at a time, the Newgistics spokeswoman says. And USF Processors are experts at this. They can handle perhaps 100 items per staff hour versus many retailers we talk to who can handle about 10 items per hour. There are a lot of efficiencies built into the system, so we can offer service at a lower unit cost to handle the items. The customer, meanwhile, gets a neighborhood drop-off point, cheaper return shipping rates, and rapid credit for the return.
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A new way to track whats hot on eBay
Description: A new way to track whats hot on eBay Marketers from major retail brands to individual sellers have learned to use eBay to test the sales and pricing potential of products. Now
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A new weapon in the international fraud battle
Description: A new weapon in the international fraud battle One of the trickiest areas of fraud to combat is international fraud over the Internet. While years of building databases and
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A new web audience measurement from NetRatings
Description: A new web audience measurement from NetRatings Nielsen/NetRatings, an Internet media and market research company, has made refinements to its Internet Audience Measurement
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A not-so super day for Web ads
Description: A sock puppet singing the praises of Pets.com took home the trophy for best Super Bowl ad by an Internet retailer. But other Web businesses plunking down $2.2 million for 30-second spots didnt even play in the same league, and that leaves analysts questioning whether the mass audience is the right place for tightly niched e-commerce.
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A payments option opens CompactAppliance.com to Canadian consumers
Description: A payments option opens CompactAppliance.com to Canadian consumers Looking for room to grow in its niche market of providing refrigerators and other appliances designed for
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A perfect fit-online
Description: Apparel seems to be coming into its own on the web as online merchants figure out the not-so-secret formula to successful sales: Make buying clothes on the Internet as much like buying in the store as possible but leave out the tedium. Shoppers at LandsEnd.com and JosABank.com can now skip the frustration of doing battle in a dressing room with standardized sizes that dont fit exactly, thanks to new shopping tools and technology that offer custom-tailoring of clothing online. And shoppers response to customization suggests these two retailers could be at the top of a trend.
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A plus for big guys
Description: Think only big women have a hard time finding fashionable cloths that fit? PlusSize.com doesnt think so. The e-shopping mall site that caters to women size 12 and larger late last year launched PlusGuys.com for the big and tall man.
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A pre-emptive price cut in a hot market
Description: After years of developing the leading brand in online rentals of movies on DVD, visions of mounting competition are creeping up on Netflix Inc. The pioneer in its still-young market is responding by going all out to increase customer service and build its subscriber base over the next year. "Whoever exits 2005 with the most subscribers will own the market," says a spokesman.
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A quarter of consumers see value in mobile marketing messages, study finds
Description: A quarter of consumers see value in mobile marketing messages, study finds 5% of U.S. mobile phone users have participated in mobile marketing programs, and 25% of users are
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A record-breaking Mothers Day ups Provide Commerce`s financial guidance
Description: A record-breaking Mothers Day ups Provide Commerce`s financial guidance Provide Commerce Inc., operator of floral site Proflowers.com, had a record-breaking Mothers Day
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A redesigned web site increases Perfume.coms conversion rate by 50%
Description: A redesigned web site increases Perfume.coms conversion rate by 50% Conversion rates at Perfume.com have increased to 5.52% of site visits from 3.68% since the Aug. 2 re-launch
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A relaunched Acehardware.com working to bring the local store to life
Description: A relaunched Acehardware.com working to bring the local store to life Ace Hardware Corp.s February site relaunch has made big strides toward its key objective: bringing Aces
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A restaurant chain takes gift certificates to the Internet
Description: A restaurant chain takes gift certificates to the Internet McCormick & Schmick`s Restaurants have agreed to sell gift cards provided by Givex Corp., a gift card and loyalty
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A risk-free A/B test of retail web site presentations
Description: A risk-free A/B test of retail web site presentations Ever wanted to see what your customers would do if you changed your web site a certain way but never had the nerve to risk
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A scientific measure of the benefits of online shopping, from a trade group
Description: A scientific measure of the benefits of online shopping, from a trade group Thumping the tub in the U.K. for online shopping, trade association the Interactive Media in Retail
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A sea of shoppers
Description: Spearfishing vs. casting a wide net: Search marketers try out niche search engines
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A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google
Description: A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google Northern Tool Equipment & Catalog Co. has some 12,000 SKUs on its web site--so it was with a shock
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A search engine philosophy to live by
Description: A search engine philosophy to live by A search under philosophy on the Internet could lead in thousands of different directions. But a search for Philosophy skin care products
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A shakeout you can`t take with a grain of salt
Description: The consolidation in e-retailing is bound to shake out some good companies, but analysts say most great ideas stand to get the funding they need. At the same time, once-distant rumbles of a clash between the cash-burn rate of e-retailers and the availability of investment funding have grown louder. During the first quarter, for instance, venture capital flowing to business-to-business Internet firms pulled ahead of investments in business-to-consumer companies. As funding migrates away from B2C companies, e-retailers are beginning to seek safety in numbers.
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A short-term trade-off at Yahoo could mean long-term benefit, analyst says
Description: A short-term trade-off at Yahoo could mean long-term benefit, analyst says Yahoo may be trading short-term revenue for long-term opportunity with its new Yahoo Shopping offering,
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A simpler design boosts conversion rates at AllAboardToys.com
Description: A simpler design boosts conversion rates at AllAboardToys.com All Aboard Toys LLC, which operates the toy site AllAboardToys.com, has found simplicity and speed work when it
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A site that says style
Description: Like its offline stores, CrateandBarrel.com is crisp, clean and contemporary. You know instantly that this is very similar to their stores, says Pamela Stubing, a retail consultant at Ernst & Young in New York. And thats a merchandising must. Execution has to be different, but stylistically it should look the same. Otherwise, why do it? Youre wasting your money if you have a different merchandise and marketing strategy, says Stubing.
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A small change produces a big boost at Alibris.com
Description: A small change produces a big boost at Alibris.com Realtors say value is all about location, and the experience of online bookseller Alibris demonstrates thats true of web site
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A small number of users download the most music, a new survey shows
Description: A small number of users download the most music, a new survey shows The music industrys strategy of aiming suits at a small group of Internet users who download music from web
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A sole of one`s own
Description: Web merchants are always on the lookout for ways to personalize their products. Nike.com has gone the distance with a feature that allows customers to build athletic shoes to order.
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A step toward fulfilling the webs promise of one-to-one marketing
Description: A step toward fulfilling the webs promise of one-to-one marketing New efforts by Google and Overture Services Inc. to dynamically place ads in the context of pages that web
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A strong market is developing for rich Internet features, new study reports
Description: A strong market is developing for rich Internet features, new study reports More than 90% of marketers surveyed by Scene7 in a recent poll say they will be adding rich Internet
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A study of 69 web site factors shows e-retailers have a long way to go
Description: A study of 69 web site factors shows e-retailers have a long way to go A study of 300 retail web sites shows that most have a long way to go to create an outstanding customer
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A successful online contest is forcing Golfballs.com to add servers
Description: A successful online contest is forcing Golfballs.com to add servers Golfer Tiger Woods can tell a shoe manufacturer he wants a pair of custom-made shoes that look just so and
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A successful pilot pushes AOL into product liquidation
Description: A successful pilot pushes AOL into product liquidation America Online is getting into the retail product liquidation business, Kelly Day, AOLs head of retail, told the National
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A summer promotion for CVS.com shoppers
Description: A summer promotion for CVS.com shoppers Online drugstore CVS.com is starting a summer promotion, offering shoppers who spend more than $30 a bag of goods worth $35 for $4.99. The
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A summer sale propels traffic at JCPenney.com
Description: A summer sale propels traffic at JCPenney.com JCPenney.com had the highest boost in traffic among general merchandise retailers for customers shopping from work during the week
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A super virus could coincide with the Super Bowl, web experts warn
Description: A super virus could coincide with the Super Bowl, web experts warn Although the Mydoom e-mail worm spread extremely fast on Monday and Tuesday, its impact on Internet traffic had
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A supermarket brings web analytics into the store
Description: A supermarket brings web analytics into the store At Green Hills Market, shoppers touch a web-connected SmartShop fingerprint scanner as they walk into the store, causing a
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A surprise: Internet users resume growth, Harris says
Description: A surprise: Internet users resume growth, Harris says After plateauing, Internet penetration grew smartly in the last six months, says a Harris Interactive consumer survey
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A tale of two mergers
Description: The Federated Department Stores Inc./May Co. merger may have gotten more ink when it was announced in March, but the smaller IAC/InterActiveCorp. acquisition of Cornerstone Brands Inc. also in March may represent better the future of retailing.
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A test of streamlined online sales tax gets underway
Description: A test of streamlined online sales tax gets underway The first online merchant using sales tax calculation and remittance software for sales transactions as part of the
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A test of web-based cell phone payment at the point of sale
Description: A test of web-based cell phone payment at the point of sale A Schlotzskys Deli franchise in Overland Park, KS, is testing a web-based system that allows customers to pay with
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A third of American Internet users have bought online, says new report
Description: A third of American Internet users have bought online, says new report Online shopping is largely an American phenomenon, although other countries may catch up fast, says Taylor
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A third of shoppers often shop the web and buy at the store
Description: A third of shoppers often shop the web and buy at the store One-third of consumers often shop the web then go to a store to buy, and nearly everybody expects a seamless combined
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A tightly wrapped package increases holiday traffic at YOOX
Description: A tightly wrapped package increases holiday traffic at YOOX Online apparel retailer YOOX figures a tight and brightly wrapped package is one sure way to attract web shoppers. And
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A trade group pushes a retailer-developed auto parts trading network
Description: A trade group pushes a retailer-developed auto parts trading network When O`Reilly Auto Parts wanted to better communicate with its suppliers, it developed ePartnet.com as a
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A tweak here and a tweak there boosted holiday sales for online merchants
Description: A tweak here and a tweak there boosted holiday sales for online merchants Several of the online retailers that posted strong holiday season gains did it by fine-tuning their
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A veteran niche retailer`s recipe for online success
Description: A veteran niche retailer`s recipe for online success The dot-com shakeout has made it clear that those who did not approach the web prudently learned the hard lesson that online
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