This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Title.

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	The right marketing strategy starts, but doesn’t stop, with customer needs Description: The right marketing strategy starts, but doesn’t stop, with customer needs Putting together a successful marketing strategy starts with finding the needs of the customer, but it
	The right mix of online and offline marketing to drive cross channel sales Description: The right mix of online and offline marketing to drive cross channel sales The right mix of e-mail marketing and online coupons can be a powerful combination to drive
	The right price bulls-eye Description: A new web tool keeps margins high and products moving
	The right tools for the job – and the place to buy them online Description: The right tools for the job – and the place to buy them online “The web is clearly established as one of the first places consumers turn for advice on home-related projects,”
	The right way to avoid planning mistakes Description: The right way to avoid planning mistakes As a start-up operation or as a skunk works, planning and prioritizing e-commerce initiatives can often be done on the fly, constantly
	The right way to avoid wrong international decisions Description: The right way to avoid wrong international decisions Web retailers need to take a close look at their international expansion opportunities and craft a specific strategy that
	The rise of hosted services – in site search and beyond Description: The rise of hosted services – in site search and beyond Industry reports estimate that more than half of the web analytics market involves hosted rather than installed software
	The sales picture brightens after a redesign at The Artful Home Description: The sales picture brightens after a redesign at The Artful Home The Artful Home retail web site sells the original work of artists, but finding desired items was not always easy
	The sales tax issue continues to split retailers Description: It was only a small step, it didn’t even deal with sales taxes, and there are still several stages the legislation must move through, but the vote in August by the House Judiciary Committee’s Subcommittee on Commercial and Administrative Law to extend the moratorium on Internet taxes-known as the Internet Tax Freedom Act—sparked immediate and opposite responses from two associations representing merchants.
	The same-day delivery model gets new life Description: The same-day delivery model gets new life When the highest-profile same-day delivery service—Kozmo.com—crashed in April, it seemed to take the same-day delivery idea with it. But
	The search is on Description: Web merchants are spending more to get better results on their investment in natural search and pay-per-click
	The search marketing rocket is just blasting off, study says Description: The search marketing rocket is just blasting off, study says Spending on search engine marketing in the United States and Canada, at $5.75 billion a 44% increase in 2005, will
	The season’s consumer spending online keeps breaking records Description: The season’s consumer spending online keeps breaking records Consumers spent a record $1.4 billion on merchandise online over the post-Thanksgiving week, up 38% from the same
	The secret of Victoria's Secret Web success Description: The secret of Victoria's Secret Web success If anyone needs a legitimate reason for viewing the Victoria's Secret Web site on company computers during work hours, the success of
	The secret to Victoria`s Secret web success Description: Victoria’s Secret then unveiled a video fashion show featuring model Tyra Banks. More than 1 million Internet users viewed the show while millions more tried in frustration to get a look themselves. Many of those who did get onto the site complained about poor sound quality and blurred pictures.
	The see-saw battle in site search technology Description: The see-saw battle in site search technology The site search market remains highly competitive. On the day that Mercado Software Inc. announced that TowerRecords.com, which
	The shift to online shopping Description: The shift to online shopping Consumer attitudes toward online shopping have made a major swing since last year, says a new a Goldman Sachs/PC Data study. Respondents to the
	The shipping news: no more free delivery Description: ree shipping. That promise can be an effective way to entice online shoppers, who have consistently cited shipping and handling charges as one of their major buying deterrents. Even so, to avoid seeing their margins sliced thinner than deli pastrami, online retailers are becoming more judicious in their willingness to offer free shipping.
	The shoot-out over spyware Description: Two sides are facing off in the battle of ad-pop-up software—and it’s often retailer against retailer
	The shopping deadline looming, online shoppers start looking for gift cards Description: The shopping deadline looming, online shoppers start looking for gift cards As Christmas approached, online shoppers’ searches for gift cards spiked, according to web traffic
	The slowing of online sales Description: After months of torrid growth, online shopping is taking a breather, according to BizRate.com Inc. and comScore Networks Inc. After robust Q1 growth of 27% vs. Q1 2002, e-retail sales growth slacked off to 8% for the week that ended April 7 and 10% for the week that ended April 14, BizRate reports. ComScore reports that growth fell to 5% for the week that ended March 16 and was non-existent for the week that ended April 6 vs. the same weeks a year ago.
	The sole of a new machine: Payless plans to web-enable Shoe Finder Description: It may not help customers find ruby slippers, but Topeka, Kan.-based Payless Shoe Source’s Shoe Finder service is helping customers find the shoes they want and saving sales at the rate of three a day per store. And it’s not even web-enabled yet.
	The sound of online payment Description: Buses around the world have accepted so-called contactless smart cards for some time. The card emits radio signals and the rider waves it near the farebox. The farebox picks up the message and automatically records the rider’s fare paid.
	The state of affiliate marketing Description: The state of affiliate marketing
	The steps to identifying and choosing the right search engine optimization expert Description: Search engines are the primary way most people find new web sites, but web site designers forget this when they create sites. Often, site designers make the mistake of building the web site, then contacting a search engine optimization specialist to ensure the site is search-engine friendly.
	The story about e-mail marketing: Description: DoubleClick Inc.’s fourth annual survey of consumer attitudes toward e-mail reports that e-mail marketing continues to be effective—46% of recipients purchased online or offline as a result of receiving an e-mail, for instance—but is still a minefield—36% of men and 32% of women define spam as any e-mail that tries to sell something. Knowing how customers react to e-mails can help retailers become better marketers. Here are some of the results of DoubleClick’s survey, conducted with Beyond Interactive and the NFO/Net Source consumer panel:
	The success of search engine marketing means web page design must change Description: The success of search engine marketing means web page design must change Search engine success is about marketing, optimization, and through it’s less frequently considered part
	The sweet smell of online success for fragrance retailers Description: The sweet smell of online success for fragrance retailers Web retailers that sell perfume and other fragrances are finding that price sensitivity, moving carefully into new lines
	The tax man cometh, but not this year Description: Some experts credit the lack of sales tax for the Web’s boom in holiday shopping. So how long can it last? At least two more years, says Rich Prem, a partner in the e-commerce tax area at Deloitte & Touche. Thanks to the coming presidential election, he sees no movement this year.
	The three criteria for a successful kiosk deployment Description: The three criteria for a successful kiosk deployment Those who have used them may find kiosks easy to operate and an improvement in customer service, but retailers need to
	The throw-away culture comes to credit card numbers Description: Merchants who accept payments from SecureClick do not have to change transaction processes. “It is transparent to the merchant,” says Heatherington, who adds that if a merchant site were hacked, the SecureClick card numbers would be useless.
	The time is right for retail, web-based training, advocates say Description: The time is right for retail, web-based training, advocates say The web-based training and education systems that some vendors as well as the National Retail Federation are
	The top 10 comparison shopping sites Description: The top 10 comparison shopping sites Shopping.com and Shopzilla.com are head of the class among the top 10 comparison shopping web sites as ranked by unique visitors in January,
	The top e-retailers outperform the market, the new Top 500 Guide reports Description: The top e-retailers outperform the market, the new Top 500 Guide reports America’s 500 largest web retailers continue to outperform the rest of the industry, according to the
	The top--or bottom--10 countries for online payment fraud Description: The top--or bottom--10 countries for online payment fraud A survey of U.S. online retailers who accept overseas orders conducted for payment processors CyberSource Corp. by
	The toy business becomes less fun for the pure-plays Description: No one is playing around anymore: Selling toys online is becoming harder. The powerful combination of Amazon.com and Toysrus.com is snatching market share while offline powerhouses Target, Wal-Mart and Kmart have all ramped up their online toy sales.
	The trend of online retail activity Description: It’s safe to say that 100% of consumers shop in stores. That’s not the case with retail web sites. In fact, the industry has persistently faced the 40% obstacle—about 40% of consumers don’t buy online. That phenomenon was upheld by the most recent E-Retailing Shopper Update report from consultants Retail Forward Inc., which reported in August the results of its periodic consumer survey in April. In fact, April saw a slight dip in the number of consumers who shopped online and who bought online in the prior six months. “Retailers hoping to attract more online customers must first understand and respond to the reasons—such as privacy, security and the need for personal interaction—that keep many shoppers away,” says the report’s author Mary Brett Whitfield, senior vice president of Retail Forward and director of the Retail Forward Intelligence System. Other concerns include “the feel factor,” sites that are difficult to shop, shipping costs and returns hassles. The report also looks at how consumers respond to retailers’ online marketing efforts. Here is a sample of the data from the 12-page report:
	The ultimate spam filter: consumer choice Description: DoubleClick Inc.’s recent survey highlights what is for legitimate marketers a disturbing reaction to flooded online mailboxes: fed up consumers are expanding their definition of spam to include even some permission-based e-mail. In Double Click’s Consumer Email Study, released in October, 65% of men and 56% of women say they’ve broadened their definition of spam to include “e-mail from a company that I have done business with but that comes too often.” Some 61% of men surveyed specifically said that they view e-mails that are permission-based but that come too frequently as spam, as did 55% of the women surveyed. Moreover, though e-mail marketers tend to define spam as unsolicited materials sent in very high volumes to compiled lists, consumers define it more broadly. 36% of men and 32% of women now consider as spam “any e-mail that tries to sell me a product or service.”
	The universal shipping rate: easy for customers, tricky for retailers Description: The universal shipping rate: easy for customers, tricky for retailers At luxury retailer Neiman Marcus Group, part of its red-carpet customer service includes making online
	The upward path Description: Finding the right balance between online self-service and hand-holding often means pointing the customer in the right direction
	The user experience is at the center of retail site design now Description: The user experience is at the center of retail site design now The quality of the whole user experience is moving to the center of good retail web site design today, and new
	The web + satellites + cell phones = efficient delivery networks Description: On an average day, Stacy`s Florist, a member of the FTD network, delivers 50 to 75 orders from its two shops in the southeastern coastal town of Hinesville, Ga. Business is good, but it takes more than pretty flower arrangements to keep customers happy, owner Herbert Stacy says. Because customers often want flowers delivered by a certain time to mark special occasions, Stacy`s may get dozens of calls each day inquiring about delivery status. "We would waste so much time taking those calls, it took up 25% or more of our time," he says.
	The web affects offline spending 50% more than online spending, study says Description: The web affects offline spending 50% more than online spending, study says The web influences $1.50 in offline sales for every $1 spent online, says a study just out from The
	The web analytics riddle: How make the data mean something Description: If a tree falls in a forest and there`s no one there to hear it, does it make a sound? And if web analytics data fail to reach those in the retail organization that need to see them in a form they can actually use, has all that spending on analytics had any positive impact? Not enough of one, contends Jupiter Research Inc. analyst Eric Peterson, which is one reason analytics providers are offering a new form of reporting based on key performance indicators that strives to make web analytics reports more palatable with information that managers can act on.
	The web as a test bed Description: The web as a test bed More retailers are finding they can use the web to test new products. Lillian Vernon did it to test her audience’s reaction to Razor scooters (see: Never
	The web bears about the same fruit at Harry and David Description: The web bears about the same fruit at Harry and David Internet sales at Harry and David Holdings Inc. grew by 6.2% in fiscal 2007 while total revenue grew by 7%. For the year,
	The web becomes a major channel for Mothers Day shopping and buying Description: The web becomes a major channel for Mothers Day shopping and buying 29% of Mothers Day gift givers are buying their gifts online this year, says a survey from Gator Corp.’s
	The web becomes engrained in small businesses’ operations, new survey says Description: The web becomes engrained in small businesses’ operations, new survey says The Internet has become such an important part of the business plans for small companies that 96% plan
	The web becomes part of Valentine’s Day routines Description: The web becomes part of Valentine’s Day routines The rate of consumers who will buy Valentine’s Day gifts on the Internet is skyrocketing, according to new research from The
	The web begins to operate more like traditional retail channels Description: The web begins to operate more like traditional retail channels Established web retailers are finding that more high-end manufacturers are now seeking them out and wooing them to

Last updated on 19 February 2008, 06:57:56+0000