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The click fraud problem is inflated by auditing errors, Google says
Description: The click fraud problem is inflated by auditing errors, Google says A Google Inc. analysis of click fraud audits from third-party consultants has found fundamental flaws that
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The comeback of online retail spending continues
Description: The comeback of online retail spending continues The comeback in online retail spending is continuing, with revenue reaching $923 million for the week that ended May 4, up 26%
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The continuing boom in online sales
Description: The boom in online sales is not letting up. First quarter online sales this year were up 27% over first quarter last year, which themselves were up 26% over a year earlier, comScore Networks Inc. reports. Online retail sales reached $19.16 billion in Q1, up from $15 billion in Q1 2004.
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The cost of acquiring customers online is going down, says Shop.org
Description: The cost of acquiring customers online is going down, says Shop.org The cost of acquiring customers dropped in the past year, says the latest edition of Shop.org/Boston
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The cost of not integrating channels is lost sales, says retailers audit
Description: The cost of not integrating channels is lost sales, says retailers audit Public companies planning a multi-channel strategy better be prepared to justify their expenditures to a
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The cross-channel pull of e-mail at Bombay: 10x more in stores than online
Description: The cross-channel pull of e-mail at Bombay: 10x more in stores than online For years, home furnishings retailer Bombay Co. promoted only its web site in e-mailed marketing
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The crumbling of community at retail sites
Description: The crumbling of community at retail sites Another once widely held belief about what the web should do and how it should do it crumbles. Community, once touted as a prime way to
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The cyber side of Sears
Description: Not to be outdone by discounters Wal-Mart and Kmart, Sears Roebuck & Co. recently let fly with e-commerce news faster than you can say Craftsman tools.
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The days of web surfing may be near an end, says new survey
Description: The days of web surfing may be near an end, says new survey Internet shoppers are falling into patterns that reflect traditional shopping experiences, marketing company Valentine
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The definitive word on Q3 02 e-retail: Up, up and away
Description: While everyone was anticipating what the holiday shopping season would bring in online sales, the U.S. Department of Commerce Census Bureau was confirming what private researchers had already reported: E-retailing is having a very good year.
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The difference between top spots on paid search listings
Description: The difference between top spots on paid search listings Hockey gear retailer HockeyGiant.com has maintained keyword positions on search engine Overture Services Inc. since 2002,
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The difference eight years can make in web traffic
Description: The difference eight years can make in web traffic From a medium used by a relatively small technologically oriented audience of perhaps 20 million Americans in 1996, the
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The difference that three years can make in an advertisers mentality
Description: The difference that three years can make in an advertisers mentality Both the review site Epinions.com and shopping search engine DealTime.com spent millions on advertising in
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The differing shopping expectations of consumers vs. retailers
Description: The differing shopping expectations of consumers vs. retailers Customer convenience is speed and ease, right? Wrong, consultant/researcher Kelly Mooney told the Shop.org Annual
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The digital music leaders take different approaches to a hit market
Description: The digital music leaders take different approaches to a hit market The online music industry is one of the hot success stories in web-based retailing today. Apple Computer
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The direction of POS technology upgrades
Description: More technologically sophisticated customers mean more technological sophistication at retail locations. As customers understand the power of technology to enhance the shopping experience, retailers will need to respond with appropriate technology upgrades, says the 6th Annual POS Benchmarking Survey: A Retailer Perspective, from consultants LakeWest Group LLC. Retailers are particularly interested in how POS terminals create or improve the multi-channel experience. Heres some of what LakeWest Group found in its survey of the largest specialty chains:
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The dos and donts of retail e-mail marketing
Description: The dos and donts of retail e-mail marketing E-mail has become a huge marketing channel for most retailers. But many are still learning the basics of how to get consumers to
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The e-certificate
Description: Online retailers harness the power of (virtual) gift cards
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The e-tailing groups top picks in 16 categories
Description: The e-tailing groups top picks in 16 categories Chicago-based consultants the e-tailing group announced its category killers today, based on its review of 100 web sites and
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The eBay of tomorrow
Description: eBay continues to post big growth numbers, but the auction giant is pressed to reinvent itself as consumers online buying habits evolve
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The end looms for Netcentives
Description: There was good news and bad news this fall for Netcentives Inc., the e-mail marketing and loyalty company. San Francisco-based Netcentives in October filed for voluntary reorganization under Chapter 11 of the U.S. Bankruptcy Code together with its subsidiaries, Post Communications Inc., and MaxMiles. The filing comes after Netcentives has laid off half its staff, closed five offices and was de-listed from the NASDAQ.
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The ends nowhere in sight, says a new eMarketer report
Description: Theres plenty of growth left in the online retailing market, says the new North America E-Commerce: B2C & B2B report just out from eMarketer Inc. EMarketers research projects that the number of online consumers age 14 or older who will buy online will grow 29.5% between last year and 2005. The number of online shoppers will similarly grow 29% while the amount they spend at retail will skyrocket 93%. Here are some highlights from the 237-page report: Source: eMarketer Inc.
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The engine that couldprocess full-sentence search queries
Description: The engine that couldprocess full-sentence search queries ActivePoints contextual search and guidance site search engine, in use at UK audiovisual and consumer electronics
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The entire buying cycle becomes part of retailers keyword strategies
Description: The entire buying cycle becomes part of retailers keyword strategies Retailers know that when consumers buy bigger-ticket items, it isnt typically a snap decision but instead
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The eulogies start for not-yet-dead eToys
Description: Great reviews probably will not be able to save faltering eToys Inc. The online retailer gained consistently high marks from analysts and consultants. But online consumers have shown a decided preference for shopping the offline brands. The online brick-and-mortar retailers had a very strong holiday season, says Barrett Ladd, senior retail analyst at Gomez Advisors. Were seeing the consumer re-evaluating where they shop online in terms of offline versus pure-plays.
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The fall and rise of Bloomingdales.com
Description: The fall and rise of Bloomingdales.com In 1999, Federated Department Stores was going to make a big splash in e-commerce. It bought Fingerhut for $1.7 billion and planned to use
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The fat pipeline is no longer the answer to performance, Mirror Image says
Description: The fat pipeline is no longer the answer to performance, Mirror Image says Gone are the days when an online retailer could simply take on more bandwidth as a way to ensure its
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The final final end of Garden.com
Description: The final final end of Garden.com Garden.com Inc., once the darling of analysts and investors as a model of online retailing, wound up its liquidation this week, a year after it
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The final word on 2005: Commerce Dept. reports online sales grow 24.6%
Description: The final word on 2005: Commerce Dept. reports online sales grow 24.6% Online retail sales in 2005 grew 24.6% over 2004, reaching $86.3 billion from $69.3 billion, the Census
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The final word on holiday 2004 shopping
Description: When all the wrapping paper was cleared away and many of the online gift cards spent, online sales in 2004`s holiday shopping period were up nearly 29% from the year before, comScore Networks Inc. reports. ComScore says online shopping in November and December reached $15.8 billion from $12.3 billion in the year before.
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The final year-end sales number for 2005: $81.6 billion, comScore reports
Description: The final year-end sales number for 2005: $81.6 billion, comScore reports Consumers online retail spending ended 2005 at $81.6 billion, up 24% from $65.8 billion in 2004,
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The financial picture remains much the same at Blockbuster
Description: The financial picture remains much the same at Blockbuster Blockbuster Inc. is reporting more of the same financial news for the recently completed second quarter: more store
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The first question about adding web content is does it fit mission?
Description: The first question about adding web content is does it fit mission? Big Fish Games Inc. did a boatload of research before rolling out a social networking feature on
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The first returns are in: Online delivery is only 55% on time, Keynote says
Description: The first returns are in: Online delivery is only 55% on time, Keynote says On-time delivery of goods ordered from retail web sites is averaging 55% so far this holiday shopping
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The forecast for search engine marketing spending is bright
Description: The forecast for search engine marketing spending is bright Budgets are getting bigger for online advertising, says a new study conducted by Millward Brown and sponsored by
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The foreign sales survey
Description: Just a glance at the monthly numbers of the American balance of trade provides painful confirmation that America long ago lost its global hegemony in manufacturing. Yet America`s leading retailers are the most proficient merchants in the world and U.S. web sites are global leaders in the commercial use of the Internet. Given that record and the efficient global reach of the Internet, it would seem that America`s web-based retailers are well positioned to sell merchandise online overseas.
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The former head of DoubleClicks e-mail business will head Merkle/Quris
Description: The former head of DoubleClicks e-mail business will head Merkle/Quris Database marketing agency Merkle has named the former head of DoubleClick Inc.s e-mail marketing business
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The future of online retailing from the retailer vantage
Description: The future of online retailing from the retailer vantage Put e-retailing professionals from Target Corp., Office Depot Inc., QVC Inc., eBay Inc., and Forrester Research Inc. on
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The games at handbut slowing a bit
Description: The games at handbut slowing a bit On-portal mobile game revenue jumped 61% percent year-over-year to $151 million in Q4 2006; also, 17.4 million consumers who own mobile
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The giants of online retailing score big on the small screen
Description: When it comes to setting the pace in online retailing, the two retailers in a league of their own are, of course, Amazon.com Inc. and eBay Inc., unquestionably the largest e-retailer and the largest single e-marketplace, respectively. One of the traits that keeps these companies ahead is their ability and their drive to evolve with e-commerceand now, m-commerce, or e-retailing through mobile devices like cell phones and other personal digital assistants.
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The glut of e-mail causes a glut of e-mail addresses
Description: The glut of e-mail causes a glut of e-mail addresses Theres a reason e-mail lists require such intensive management, says the latest data from Valentine Radfords quarterly
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The good, the bad and the ugly in merchandise returns
Description: The good, the bad and the ugly in merchandise returns Some online retailers are learning the benefits of using e-mailed return acknowledgments as a merchandising tool, says Kylee
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The goods, the fads and the Yugly
Description: The goods, the fads and the Yugly E-commerce merchant Yugster.com, known for its home page-consuming deal of the day, has added to its e-commerce site online video, a
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The graying of the Internet
Description: Seniorsthe 19% of the U.S. population who are 65 years and olderhave lagged in Internet use. But now they are surpassing all other age groups when it comes to growth in online use. 11.5 million seniors regularly go online, and this number is expected to nearly double to 20.1 million by 2010, according to Jupiter Research. Whats more, the percentage of the senior population going online will increase steadily, Jupiter says. In 2010, online seniors are expected to represent half of the overall senior population, compared with about one-third in 2005. Online seniors also have higher average household incomes than offline seniors ($60,300 versus $31,992), and higher average household assets ($385,714 versus $178,083), according to Forrester Research. Seniors spent an average $281 online over a three month period, Forrester said.
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The growing choices in image management systems
Description: The growing choices in image management systems Managing images is becoming an increasingly important part of a retail operation--and lots of companies are springing up to serve
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The growing clout of automotive online buying services
Description: The growing clout of automotive online buying services Online buying services are influencing more vehicle sales than ever, dealers are receiving more leads than ever, and dealer
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The growing complexity of search marketing requires retailers to be flexible
Description: Search engine marketing is a hot topic among retailersand it was a hot topic among speakers and audiences at the Annual Catalog Conference in Chicago last month. The underlying theme of most speakers at the conference: Be flexible. Find out what works, go with it, and cut keywords and strategies that dont produce results.
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The growing demand for e-catalogs
Description: The growing demand for e-catalogs E-catalogs are gaining wider acceptance among retailers, according to Mobular Technologies, a Huntsville, AL-based company that provide
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The growing importance of CRM
Description: What is customer relationship management? There are about as many answers as there are retailers. CRM encompasses marketing, customer service, loyalty programs, ongoing communications with customers, cross-channel recognition of customersand on and on. In short, customer relationship management covers all the ways and times that a retailer interacts with a customer. CRM is a business strategy to build loyalty and sales with ones best customers, says Janet Murphy, president of Morristown, N.J.-based consultants Ogden Associates Inc., which conducted a survey with researchers/consultants Gartner Inc. of retailers CRM initiatives for the National Retail Federation. Its very important in retailing today.
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The growing retail presence of MySpace.com
Description: Anyone trying to pigeonhole MySpace.com as an online gathering place for young people who want to stay in touch with the latest trends and happenings may be in for a surprise. The social networking site is becoming increasingly visible in web retailing, both as a driver of traffic to online shopping sites and as a web retailer itself.
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