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TargetFirst Launches Results-Driven Ad Network Description: Article from Internet Retailer
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Target`s e-awakening Description: Target Corp., the retail conglomerate formerly known as Dayton Hudson Corp., has taken aim at e-commerce with a separate unit, yet analysts nearly yawned at the significance. Its not exactly cutting edge, but its not so late that it doesnt matter, says Seema Williams, senior analyst of consumer e-commerce for Forrester Research, Cambridge, Mass. They saw the skyrocketing holiday sales and finally had the gumption to do it.
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Targeted PPC search and a site redesign boost conversions at Smoothfitness Description: Targeted PPC search and a site redesign boost conversions at Smoothfitness Exercise equipment site Smoothfitness.com tripled its online conversion rate in a two-step process that
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Targeted searches boost 800.coms revenue, the company says Description: Targeted searches boost 800.coms revenue, the company says Implementing Mercado Software Inc.s IntuiFind search product helped 800.com boost sales more than 60% during the last
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Targeting behavior to catch the most customers with online ads Description: Conventional wisdom says that to catch a fish, you have to go where the fish are. But to stretch a metaphor, fish arent always where youd expect to find them. In fact, ad network BlueLithium found in a study that behaviorally targeted online advertising often produced a higher conversion rate when served out of context than in context.
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Targets online sales are up thanks to Amazon, Target says Description: Targets online sales are up thanks to Amazon, Target says Target Corp. is renewing its e-commerce arrangement with Amazon.com Inc. after experiencing significant growth in
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Targets traffic grows fourfold, sales, threefold Description: Targets traffic grows fourfold, sales, threefold Traffic at Target Stores Inc.s web site grew fourfold while sales increased threefold, Cathy David, general manager of
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Targus Optimizes Customer Loyalty and Staff Productivity with RightNows On Demand CRM Solutions Description: Mobile Accessories Pioneer Reduces Incident Costs Up to 90 Percent. Ensures Outstanding Service with Highly Efficient Multi-Channel Contact Center
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Targus selects Channel Intelligence to accelerate sales opportunities for mobile computing accessory solutions Description: Channel Intelligence SellPath(SM) Product Links and Product Pinpointer Services implemented to help consumers determine real-time in-stock status of Targus products sold among retail partners
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Tasco Focuses on MediaBin to Manage and Deliver Its Brand Assets Description: Article from Internet Retailer
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Taubman will extend its successful e-bulletin campaign to teens Description: Taubman will extend its successful e-bulletin campaign to teens Taubman Centers Inc., which has undertaken a successful strategy of using opt-in e-mail alerts to market its 31
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Taubmans web approach gets high marks from analysts Description: Taubmans web approach gets high marks from analysts Industry analysts like Taubman Centers Inc.s approach to integrating the web with mall shopping because it entices customers
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Tax time Description: 18 states are kicking off a sales tax initiative for Internet commerce, balancing the needs of states against the desires of retailers
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Taxware launches www.eudigitalsales.com Description: Web Site Informs Companies Based Outside the European Union (EU) About Compliance Issues with the EU`s Directive on the Taxation of Digital Sales Taking Effect on July 1, 2003
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TaylorMade Golf Cracks Down on Online Counterfeit Goods with MarkMonitor Description: New Auction Monitoring Solution Protects Against Loss of Revenue and Online Fraud
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TaylorMade-adidas Golf Sets Industry Standard for Extraordinary Customer Service with KANA`s Web-Architected Contact Center Solutions Description: Article from Internet Retailer
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TeaLeaf IntegriTea Manages Web Application Integrity for Hardware and Home Improvement Divisions` Business Sites Description: Article from Internet Retailer
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TeaLeaf Technology Redefines Web Site Availability Description: Web Application Management Leader Dismisses System Uptime and Performance as Misleading and Outdated Indicators of Application Reliability
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TeaLeaf Technology gets another round of financing Description: TeaLeaf Technology gets another round of financing Web analytics company TeaLeaf Technology Inc. has raised $12 million in Series C funding, the company reported today. "This
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TeaLeafs RealiTea software keeps apps humming at MarthaStewart.com Description: TeaLeafs RealiTea software keeps apps humming at MarthaStewart.com Sharpening up online marketing efforts takes time and focus--so does fixing applications on a marketers site
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Team Express re-launches two retail web sites Description: Team Express re-launches two retail web sites Team Express Inc., operator of BaseballExpress.com and Softball.com, relaunched each site last week with new features including rich
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TeamFanShop signs three more sports team e-commerce deals Description: TeamFanShop signs three more sports team e-commerce deals TeamFanShop, which provides e-commerce services to sports teams, has signed agreements with the University of Florida,
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TeamStore joins the ESPN.com Mall Description: TeamStore joins the ESPN.com Mall ESPN.com Mall has added TeamStore @ ESPN.com to its planned tenant roster. The addition of TeamStore enables ESPN.com users to purchase licensed
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Tech Candy Description: Web analytics promise tempting new insightsbut smart marketers think hard before making a choice
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Tech Firms Join Forces Description: Tech Firms Join Forces A group of major technology companies has announced its support and plans to develop the Account Authority Digital Signature and proposed Accredited
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Tech With Torque Description: What makes a winning e-retail site? A simple, straightforward catalog, modeled largely on the paper version, coupled with a wrinkle-free checkout but few other bells and whistles? Or a site that continually tries out new technologiesnot as marketing ploys, but to give its customers a unique and helpful shopping experience by leveraging what the Internet can add to retailing? The answer depends not only on what youre selling but on what your customers expect. Live chat or voice over Internet may help close sales to customers who want to know how one item of clothing compares to another in color, pattern or weave. Zoom and spin imaging may give another would-be buyer the confidence he needs to be sure that the watch youre selling really is a Movado. And something as unsexy as caching software may spice up your sales by serving up pages faster and with more personalized content.
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Tech enhancement helps marketers render e-mail on mobile devices Description: Tech enhancement helps marketers render e-mail on mobile devices BlueHornet Networks Inc., a provider of e-mail marketing solutions, is expanding its SureSend e-mail
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Tech provider Demandware adds to senior level executives Description: Tech provider Demandware adds to senior level executives Demandware Inc., e-commerce platform technology provider has appointed eff Barnett as senior vice president of field
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Tech tools help Your Electronic Warehouse grow web sales by 82% Description: Tech tools help Your Electronic Warehouse grow web sales by 82% Your Electronic Warehouse, the flagship web retailer for 1st in Music-Video World, used marketing tools and
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Tech upgrade needed before e-mail response time improves, says Jupiter Description: Tech upgrade needed before e-mail response time improves, says Jupiter Only one-quarter of companies recently surveyed by Jupiter Media Metrix use Natural Language Processing, an
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Tech vendors move toward more multi-channel retailing systems Description: When Micros Retail emerged last month as the new common name for three sister units of Micros Systems Inc.Datavantage, CommercialWare and eOne Groupit coincided with a trend toward more multi-channel functionality in retail technology designed to manage data across web, store and contact center channels.
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Tech wages hit a 5-year high in Q4, Yoh Index reports Description: Tech wages hit a 5-year high in Q4, Yoh Index reports Its costing ever more to get those technology professionals, according to the latest Yoh Index of Technology Wages. In the
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Technical Problems Put Amazon in the Dark Description: Technical Problems Put Amazon in the Dark Customers trying to shop at Amazon.com Thursday afternoon found the store shut down for about an hour due to a technical problem. A
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Technical glitch causes CAN-Spam problems for Ice.com Description: Technical glitch causes CAN-Spam problems for Ice.com Online jewelry retailer Ice.com has agreed to pay $6,500 in civil penalties for alleged violations of the CAN-Spam Act,
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TechnoScout brings a new meaning to Santa and click, click, click Description: TechnoScout brings a new meaning to Santa and click, click, click TechnoBrands Inc.s TechnoScout.com continues to search for new ways to leverage its site technology to better
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TechnoScout keeps its live chat moving to help up-sells Description: TechnoScout keeps its live chat moving to help up-sells With its focus on innovative and high-tech products, TechnoScout relies on live chat technology to help agents explain and
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TechnoScout relaunches as FirstStreetOnline.com as it expands assortment Description: TechnoScout relaunches as FirstStreetOnline.com as it expands assortment Moving beyond selling only high-tech gadgets to include products for everyday use, TechnoScout.com
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TechnoScout.com checks live chat for combined customer service and sales Description: TechnoScout.com checks live chat for combined customer service and sales Looking for more ways to combine web technology and marketing techniques, Techno Brands Inc.s
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TechnoScout.com finds that not all affiliate links are created equal Description: TechnoScout.com finds that not all affiliate links are created equal TechnoScout.com, the consumer electronics site of TechnoBrands Inc., Colonial Heights, Va., says it has
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Technology Fuels e-Retailings Growth Description: When the dot.com bubble burst more than a year ago, many believed the revolution in online merchandising had been a mirage created by hype, not by substance. Too many shoppers, they argued, had been turned off by the pioneering web merchants who could not fulfill orders in a timely fashion, by retail web sites that were hard to navigate and slow to load, by the inability to efficiently search sites for desired items, and by the inability to check whether those items were in stock. So they concluded that the web was destined to play a minor part in merchandising and would never fulfill the promise of the visionaries who pictured a revolutionary role for the Internet in all aspects of retailing.
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Technology company Multimedia Live adds 2 high-profile board members Description: Technology company Multimedia Live adds 2 high-profile board members E-commerce technology developer Multimedia Live has added two high profile executives to its Board of
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Technology helps e-retailers keep up with expectations Description: OK, you got the order. Now what? The question is both rhetorical and practical for e-retailers, much the same as it was for catalogers before the Internet came along. Always important, order fulfillment has taken on epic significance since retailers began selling on the web.
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Technology investment company acquires GERS Description: Technology investment company acquires GERS Privately held GERS Retail Systems has been acquired by Symphony Technology Group, an enterprise software investment firm offering a
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Technology missteps cause Overstocks Q3 net loss to widen 370% Description: Technology missteps cause Overstocks Q3 net loss to widen 370% Mistakes in technology investments caused Overstock.com Inc.s net loss to widen 373% year-over-year to $14.2
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Technology tools help retailers trim costs and improve revenue Description: Online retailers have an abundance of technologies from which to choose to improve their processes and profitability. The downside: They have an abundance of technologies from which to choose.
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Technology upgrade helps lift conversions by 15% at CafePress.com Description: Technology upgrade helps lift conversions by 15% at CafePress.com With 130 million products on the site, it was sometimes a challenge for shoppers at CafePress.com to find their
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Technology vendors form a consortium to address e-business challenges Description: Technology vendors form a consortium to address e-business challenges Compaq, Computer Associates, Dell, Hewlett-Packard Company, IBM, Intel Corporation, Microsoft Corp., SAP and
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Technology woes hurt Overstocks financial performance Description: Technology woes hurt Overstocks financial performance A significant, but troubled investment in new e-commerce and fulfillment technology came back to haunt Overstock.com in Q4
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Technology, not ethics, worry teens about illegal downloading, study says Description: Technology, not ethics, worry teens about illegal downloading, study says Young people are more worried about technological problems while downloading digital media than they are
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Technology: Flexible, bendable, profitable Description: Now that the Internet has revolutionized how consumers view retailersincreasing customer expectations for service, product selection and interactivityonline merchants are placing more demands on technology, Aberdeen Group Inc. says in its January 2007 report, Clicks to Customers Benchmark Report: The Real ROI in B2C eCommerce. Merchants expect their technology to flex, bend and meet their complex needs and become profitable in short order, Aberdeen says. Following are technology findings from the report. Aberdeen defines best-in-class as retailers that excel in key performance metrics, such as visitor-to-sales conversions from 8% to more than 25%.
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