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MarketLive Unveils A/B Multivariate Test Engine Capability Lays the Groundwork for Next Generation Online Campaign Optimization
Description: Article from Internet Retailer
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MarketLive Vendor of Choice for American Apparel`s New Online Store
Description: Sweatshop Free, Brand Free Clothier Selects the MarketLive® E-Commerce Platform
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MarketLive adds marketing and product management experience
Description: MarketLive adds marketing and product management experience E-commerce platform provider MarketLive Inc. has hired Tiffany Riley as senior vice president of marketing, with
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MarketLive and Dylans Candy Bar Offer Unparalleled Online Shopping Experience For Candy Lovers
Description: Article from Internet Retailer
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MarketLive and Omniture Partner to Provide Mid-Sized Businesses With In-Depth Analysis of the Way Consumers Shop Online
Description: Article from Internet Retailer
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MarketLive releases an open architecture version of its e-commerce platform
Description: MarketLive releases an open architecture version of its e-commerce platform MarketLive Inc., provider of e-commerce technology and services for retailers, has released MarketLive
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MarketLive uses analytics data to take a deep dive into holiday results
Description: MarketLive uses analytics data to take a deep dive into holiday results E-commerce platform provider MarketLive Inc. has provided an unusually detailed look at rising
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MarketLive(tm) Express Gives New E-Commerce Websites for Design Toscano and Basil Street the Artisan`s Touch
Description: Article from Internet Retailer
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MarketLive(tm) Intelligent Cataloging(tm) Puts Catalog-Style Merchandising Online at One Third the Cost
Description: User-Administrable Clickable Catalogs Offer Feature-Rich Environment, Provide a Seamless Multichannel Shopping Experience, Cut Production Time and Expense
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MarketLive(tm) Intelligent Imaging(tm) Provides Cost- Effective Dynamic Zoom, Crop, and Image Overlay Capabilities for Online Marketers
Description: Dynamic Image Rendering Expands E-Commerce Merchandising Options, Cuts Costs, and Helps Boost Sales by Increasing Flexibility of Image Assets
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MarketLive(tm) Powers New E-Commerce Website for Fragrance Marketer Spritz.com
Description: Robust Merchandising and Customer Support Capabilities Help Spritz.com Provide a Fun and Easy Way to Buy Top Fragrance Brands Online
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MarketLive, Inc. Opens a Boston Office to Support its Expansion on the East Coast
Description: Article from Internet Retailer
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MarketLive, Inc. Teams with CommercialWare for Multi-Channel Retail Success
Description: Article from Internet Retailer
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Marketer of Sonic Toothbrush Kits Agrees to Pay Civil Penalty to Settle FTC Charges
Description: Article from Internet Retailer
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Marketers and IT people are learning to cooperate
Description: Marketers and IT people are learning to cooperate Marketers and IT managers are finally beginning to communicate with each other on the subject of web analytics, and its not a
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Marketers becoming more sophisticated about web metrics, survey suggests
Description: Marketers becoming more sophisticated about web metrics, survey suggests The importance of conversion metrics measurement is sinking in with more retailers, according to a recent
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Marketers differ in their concerns about click fraud, Jupiter survey finds
Description: Marketers differ in their concerns about click fraud, Jupiter survey finds Opinions on the incidence of click fraud in pay-per-click Internet search engine marketing vary, and
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Marketers fail to spend enough on e-mail marketing efforts, study finds
Description: Marketers fail to spend enough on e-mail marketing efforts, study finds Despite the importance marketers put on e-mail for achieving strategic goals, few companies are
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Marketers have high hopes for web revenue in 2003
Description: Marketers have high hopes for web revenue in 2003 A majority of marketers believe that the web will be their fastest growing channel for revenue in 2003, according to a study out
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Marketers look for rationing strategies for expensive live chat option
Description: Marketers look for rationing strategies for expensive live chat option With web self-service CRM costing pennies per customer session, an e-mail about $1 and text chat $10,
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Marketers look to the web to boost flattening growth in loyalty programs
Description: Marketers look to the web to boost flattening growth in loyalty programs Even the well-designed customer loyalty program--meaning one that has sufficient scale and data
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Marketers missing the boat on e-mail testing and tactics, Jupiter says
Description: Marketers missing the boat on e-mail testing and tactics, Jupiter says Many e-mail marketers have under-performing campaigns because they fail to take steps such as segmenting
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Marketers must keep up with multitasking consumers, BIGresearch says
Description: Marketers must keep up with multitasking consumers, BIGresearch says Traditional media trigger many web searches, but so do newer channels like e-mail. And the online consumer is
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Marketers need to better control images in e-mail marketing, study says
Description: Marketers need to better control images in e-mail marketing, study says Among the leading problems that send e-mail marketing messages into spam bulk folders are a heavy use of
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Marketers need to better explore cross-channel shopping data, expert says
Description: Marketers need to better explore cross-channel shopping data, expert says Many retailers overlook valuable data on customers cross-channel shopping behavior that could support
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Marketers shouldnt overly focus on brand keywords, Travelocity CMO says
Description: Marketers shouldnt overly focus on brand keywords, Travelocity CMO says Although non-brand keywords may not always appear to be valuable at producing sales in search engine
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Marketers to lose $419 million from e-mail blocked as spam, says Jupiter
Description: Marketers to lose $419 million from e-mail blocked as spam, says Jupiter Permission-based e-mail erroneously blocked as spam will cost e-mail marketers an estimated $419 million
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Marketers turn to ads on social media sites but consumers still wary
Description: Marketers turn to ads on social media sites but consumers still wary 20% of online advertisers surveyed by Jupiter Research say they plan to test viral marketing in vehicles
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Marketers will place more video and social media ads, Forrester says
Description: Marketers will place more video and social media ads, Forrester says Interactive marketing spending in the U.S. will grow at a 27% annual rate from 2007 to 2012, with the fastest
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Marketers wrestle with how to make e-mail more effective
Description: Just as marketers are embracing e-mail as an effective promotional tool, spam concerns are hampering e-mails effectiveness. Thus many marketers turn to outsourced solutions where e-mail experts can help them overcome the complexities of dealing with spam filters and employ best practices in market segmentation. Jupiter Research surveyed e-mail marketers in June about whether they outsourced, what their experience has been with outsourcing vs. in-house and what would drive them to outsourcing. Heres what Jupiter says in its report The State of e-Mail Marketing: Perfecting the Appropriate Mix of Art and Science.
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Marketers` worries about click fraud rise from yellow to orange
Description: Marketers` worries about click fraud rise from yellow to orange 40% of online advertisers and more than 50% of search engine marketing agencies surveyed say they were the victim
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Marketing Bridge Partners with infoUSA to offer Direct Marketing Lists through their Web-Based Marketing Automation Platform
Description: Article from Internet Retailer
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Marketing Concepts Acquires Boca Raton Software Solutions Company, Ransoft
Description: Article from Internet Retailer
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Marketing Concepts Acquires Business with Diamond.com
Description: Article from Internet Retailer
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Marketing Out-of-the-Box packs merchandising know-how with high-touch reliability
Description: The past holiday season, like the one before it, offered stark lessons in e-retailing fulfillment. Consumers gave their lowest marks to on-time deliveries and customer service during the Christmas season, according to Internet rating firm BizRate. Merchants handled nearly 34 million orders between Nov. 26 and Dec. 25, but only 74% were delivered on time, down slightly from the previous year. Companies must wake up is the plain admonition of a report on logistics published last August by Forrester Research. The firm foresees a fundamental shift in fulfillment as consumers and businesses send the number of online orders soaring to 2.1 billion by 2003. As small parcel deliveries expand, Forrester says the number and breadth of SKUs will explode, and customers will continue to raise their expectations.
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Marketing Resource Management Leader, SmartPath, Partners
Description: Article from Internet Retailer
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Marketing Tests Shows Higher Sales From Commerce-Enabled Email
Description: Marketing Tests Shows Higher Sales From Commerce-Enabled Email Citing results of recent tests, CyBuy says its proprietary commerce-enabled e-mail technology allows consumers to
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Marketing company BlackFoot gets $2.5 million in financing
Description: Marketing company BlackFoot gets $2.5 million in financing BlackFoot, an online marketing company, has received $2.5 million in Series A financing from Canaan Partners and Draper
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Marketing company Oneupweb hires a new director of marketing
Description: Marketing company Oneupweb hires a new director of marketing Online marketing company Oneupweb has hired Scott Schaiberger as director of marketing. Schaiberger joins Oneupweb
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Marketing company acquires online retailer Americas Best Barbecue
Description: Marketing company acquires online retailer Americas Best Barbecue Online marketing company DMi Partners has acquired Americas Best Barbecue, a Kansas City, MO-based online
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Marketing dollars are shifting online, analyst says
Description: Marketing dollars are shifting online, analyst says Many of the most successful online retailers are shifting their marketing spending to online efforts, particularly search
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Marketing dollars shift toward customer retention
Description: Marketing dollars shift toward customer retention A tightening economy will shift marketing spending away from customer acquisition toward customer retention, says Forrester
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Marketing is no longer an online/offline decision, Bombay learns
Description: Merchants can never get too comfortable with the way they run their marketing campaigns, particularly if they operate in a multi-channel environment. Campaigns targeting customers through one channel may be surprisingly more or less effective in a different channel.
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Marketing measurement doesnt end with the marketing spend, retailers learn
Description: Marketing measurement doesnt end with the marketing spend, retailers learn More retailers are learning that marketing in the Internet age doesnt end with the marketing spend
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Marketing outlook for Outlook 2007 isnt so bright
Description: E-mail marketers are flocking to tools like animated images, videos and JavaScript to make their e-mail messages catch the attention and clickstreams of recipients. Everybody is trying to be on the forefront of marketing, so they know that anything they can do to make their e-mails more interactive is the way to go, says Julian Scott, creative director for e-mail services provider Responsys.
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Marketing partners: Online wedding gift registry drives multi-channel sales
Description: Marketing partners: Online wedding gift registry drives multi-channel sales Online gift registries attract a base of shoppers who buy across multiple channels. But registries are
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Marketing plans come and go, but affiliate marketing stays hot
Description: Marketing plans come and go, but affiliate marketing stays hot Retailers online marketing programs have come and gone as once hot ideas fade into ineffectiveness. But affiliate
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Marketing technology company Quigo hires two eBay veterans
Description: Marketing technology company Quigo hires two eBay veterans New York-based Quigo Technologies Inc., provider of online marketing technologies, has hired Marty Abbott as COO and
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MarketingExperiments.com Hires Nick Usborne of ExcessVoice.com To Enhance Online Marketing Research
Description: Article from Internet Retailer
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Marketmax Announces Plans to Support IBM WebSphere
Description: Marketmax Completes Adoption of IBM Stack with Support on IBM Hardware, Software and Storage
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