This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Title.

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	How the web fits into the brand-building strategy of FAO Schwarz Description: How the web fits into the brand-building strategy of FAO Schwarz FAO Schwarz has been around for 145 years. But the toy retailer, famous for its dazzling Manhattan store, will
	How the web gives car buyers everything but a test drive Description: How the web gives car buyers everything but a test drive About 40 of the on average 600 vehicles sold each month at northern Michigan auto dealer Bill Marsh Auto are now sold
	How the web helped a Dollar Store owner get started Description: How the web helped a Dollar Store owner get started When former store manager Trina Ortiz wanted to open up three of her own Dollar stores, she struggled to find enough
	How the web helps Mountain Equipment scale new multi-channel heights Description: How the web helps Mountain Equipment scale new multi-channel heights Not every retailer needs to have massive economies of scale or a big name brand to use the web to achieve
	How the web helps Neiman Marcus keep its merchandise buyers happy Description: How the web helps Neiman Marcus keep its merchandise buyers happy Neiman Marcus thrives on selling trendy merchandise that can`t be found in too many places -- except maybe in
	How the web helps Town Shoes crack store crime Description: How the web helps Town Shoes crack store crime When Toronto-based Town Shoes Ltd. ran six months of transaction logs through Triversity Inc.’s FraudWatch, senior executives
	How the web helps grocers stock fresher produce and cut inventory shrink Description: How the web helps grocers stock fresher produce and cut inventory shrink In the perishables business, freshness equals sales for the grocers who stock produce on their store
	How the web helps small pharmacy chains expedite deliveries to stores Description: How the web helps small pharmacy chains expedite deliveries to stores Medicap Pharmacies Inc., a franchise chain of 200 independently owned and operated drugstores, expects to
	How the web is changing retailers’ buying of apparel Description: How the web is changing retailers’ buying of apparel In another example of how the web is revolutionizing the way retailers operate, Pacific Sunwear of California Inc., retailer
	How the web is core to a True Value marketing and loyalty program Description: How the web is core to a True Value marketing and loyalty program TruServ, the cooperative that is parent to True Value Hardware, is rolling out to its stores a web-based
	How the web is expanding CompUSA’s in-store software offerings Description: Retailers for several years have used web sites to expand online the number of products they can offer beyond the physical limitations of their stores. Now CompUSA is using the web to expand the number of software products it can offer in-store—even getting into new categories—without stocking extra inventory. “Our strategy is to offer a very wide range of software that isn’t available anywhere else at retail,” says senior buyer Dewey Thoes.
	How the web is opening up new markets for Blair Description: How the web is opening up new markets for Blair Apparel retailer Blair Corp., whose mid-priced merchandise has been targeted primarily at older, middle-income consumers, is
	How the web is reducing time and costs at the sourcing end of supply chain Description: How the web is reducing time and costs at the sourcing end of supply chain While manufactures and retailers know that web has opened up a new shopping and management channel,
	How the web makes sales cross-training a realistic goal for Circuit City Description: How the web makes sales cross-training a realistic goal for Circuit City Circuit City Stores Inc. will use its e-learning system to cross-train store sales personnel to become
	How the web makes store sales analysis easier for REI Description: How the web makes store sales analysis easier for REI Merchandise managers at REI Inc. are using a web-based data analysis system implemented last month to maximize gross profit
	How the web makes the phone ring Description: How the web makes the phone ring Eight years ago, Ajax Philadelphia, a supplier of kitchen appliances to restaurants and the food service industry, was considering closing its
	How the web streamlines RadioShack’s employee benefits system Description: How the web streamlines RadioShack’s employee benefits system Using web-based technology from PeopleSoft Inc. and Novell Inc. to distribute employee benefits information online
	How the web supports Alloy’s multi-channel sales effort Description: How the web supports Alloy’s multi-channel sales effort Though it doesn’t break out annual web sales, the Internet is a vital marketing tool to Alloy’s multi-channel retailing
	How the web, satellites and cell phones help FTD florists improve delivery Description: How the web, satellites and cell phones help FTD florists improve delivery Many of the customer service calls coming into FTD florists pertain to the status of online orders. Now
	How the web’s role is expanding in the fight against shrink Description: It was a very sophisticated scam that netted the criminal $100,000 in five years from one retailer. Here’s how it worked:
	How they shop, not what they buy, is important to Eddie Bauer Description: How they shop, not what they buy, is important to Eddie Bauer Multi-channel retailer Eddie Bauer increased sales when it segmented its customer base by how they shop, not what
	How tighter cross-channel integration will redefine the measure of web site ROI Description: As the e-retail marketplace evolves, so does the thinking on which metrics define a successful web site. Traffic and page views provide data on upward or downward trends, and they’re still critical to ad-driven sites. But as the retail environment became tougher and tougher, retailers concluded that traffic doesn’t necessarily mean sales. And so sales and, even more so, profits—traditional measures of success in the offline world—became the goal for retail sites.
	How tiny CompulsivePaintball.com targets multi-channel growth Description: How tiny CompulsivePaintball.com targets multi-channel growth Five years after launching a paintball retail web site in his Penn State dorm room, Compulsive Paintball Inc.
	How to beat the spam filters—legitimately Description: How to beat the spam filters—legitimately In his tip-laden presentation at this week’s Annual Catalog Conference in San Francisco, marketing expert Herschell Gordon Lewis
	How to cut call center costs strategically Description: How to cut call center costs strategically Customer interactions are more expensive to marketers at the call center than when they happen in a self-service format online--perhaps
	How to deliver more relevant site search results Description: How to deliver more relevant site search results On its standard storefront platform, a search on “trains “ at hobby site eHobbies.com once revealed results that mixed model
	How to engage customers in e-mail marketing Description: How to engage customers in e-mail marketing Engaging online customers requires more than quick thank-you notes for buying or signing up for newsletters. To win over long-term
	How to get more small retail suppliers connected via the ‘Net Description: How to get more small retail suppliers connected via the ‘Net While more retailers and their suppliers are connecting through web-based supply chain systems, a big challenge
	How to get the most out of affiliate web sites Description: How to get the most out of affiliate web sites Affiliate web sites can offer substantial increases in sales and customer acquisitions, but they can also pose threats to a
	How to get the most value out of Google Analytics Description: How to get the most value out of Google Analytics Although Google Analytics is viewed by many marketers as a tool mostly used for analyzing traffic from Google AdWords search
	How to go from 100 to 1.5 million units per day Description: How to go from 100 to 1.5 million units per day In keynote session that shared highlights of Amazon.com’s rocket ride since launching online in 1995–-including lessons learned
	How to keep online surgical shoppers happy Description: How to keep online surgical shoppers happy With retail experiencing a shift in shopping from stores to the web, merchants need to emphasize easy-to-use sites that leverage their
	How to keep top-producing affiliates happy Description: How to keep top-producing affiliates happy Online retailers wrestle with the issue of how much to pay affiliates—and for how long. With the idea that they don’t want to keep
	How to make on online promotion national and local--at the same time Description: How to make on online promotion national and local--at the same time The web’s a place to buy things--even more; it’s an opportunity for shoppers to research those purchases
	How to reach those elusive online teens Description: How to reach those elusive online teens The number of teens online will plateau at about 22 million in 2007, up from 19.6 million in 2004, but those teens will continue to use
	How to stimulate innovation in online retailing Description: How to stimulate innovation in online retailing Fewer areas of retailing demand more innovation than the web. In part, that innovation is fueled by the rapidly developing
	How to tell if site search requires more investment Description: How to tell if site search requires more investment Site search is without doubt a key tool for Internet retailers seeking to boost conversion and sales. While a retailer’s site
	How to track web-influenced sales at the store Description: How to track web-influenced sales at the store Anyone analyzing web retailing quickly understands that the web is not just an online buying medium. As important to retailers is
	How to use local search to promote cross-channel sales Description: How to use local search to promote cross-channel sales Consumer popularity with local search is driving up more multi-channel marketing opportunities for retailers, says Scot
	How to work with ISPs on e-mail deliverability Description: How to work with ISPs on e-mail deliverability As retailers plan their holiday marketing, they should avoid e-mail blasts that seek the maximum number of eyeballs to cash in
	How two retailers’ one-on-one campaigns boosted e-mail response rates Description: Marketers have long known that open, click-through and conversion rates all increase when they segment lists and include personalized offers in e-mails. Now, a couple of retailers have found that the more specific a marketer can get, the better the return.
	How video live chat helps art seller CallofAfrica.com Description: How video live chat helps art seller CallofAfrica.com Selling art online requires satisfying finicky buyers’ demands for details of paintings, frames and size in proper context,
	How web 2.0 makes site search even more subjective Description: How web 2.0 makes site search even more subjective Site search functionality on web sites makes it easy for shoppers to find products according to attributes determined by the
	How web analytics boost e-mail effectiveness Description: How web analytics boost e-mail effectiveness Web analytics can serve up a goldmine of information on what consumers want by tracking their behavior as they enter a retail site
	How web analytics extract online performance from what’s moving at stores Description: How web analytics extract online performance from what’s moving at stores Safeway.com doesn’t have one online store—it’s more like 100 of them. That’s because customers logging
	How web analytics keep up with marketing at Ice.com Description: How web analytics keep up with marketing at Ice.com As retailers’ understanding of online marketing changes, so does their need for the tools that measure marketing success.
	How web analytics technology makes live chat more effective Description: How web analytics technology makes live chat more effective Data from web analytics programs can help e-retailers make more effective use of live chat systems in which agents
	How web price visibility may set up conflicts with store prices Description: How web price visibility may set up conflicts with store prices The Internet is making it easier than ever for shoppers to find the lowest price available on that plasma TV or
	How web pure-play Power Equipment Direct thrives during power outages Description: Running three niche web sites keeps Jon Hoch plenty busy, but when an ice storm or hurricane causes a power outage somewhere in the U.S., he puts his operation into overdrive. “When power outages hit, we immediately go into those markets to help them out,” says Hoch, founder of Power Equipment Direct Inc.
	How web-based POS systems speed pricing changes to a Schlotzsky’s Deli Description: How web-based POS systems speed pricing changes to a Schlotzsky’s Deli A web-based POS system at a Scholtzsky’s Deli franchise in Overland Park, KS, is helping to streamline

Last updated on 22 February 2008, 07:29:04+0000