This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Title.

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	How product demos are helping shoppers kick the tires on the web Description: Retailers—and the interactive ad agencies—argue that having vendors foot the bill for interactive demonstrations for multiple products is more cost-effective because manufacturers can spread the cost of doing so across dozens of Internet retailers.
	How product differentiation counters the web’s pricing pressure Description: How product differentiation counters the web’s pricing pressure When identical branded products can be compared online, point by point, on a comparison shopping engine, retailers
	How retail chains are growing their web strategies Description: How retail chains are growing their web strategies Although many have been slow to capitalize on the web as a selling channel, retail chains are starting to use their web sites
	How retailers are making their web sites stickier to keep customers coming Description: How retailers are making their web sites stickier to keep customers coming Increased control over how their site search feature can serve online customers is helping companies
	How retailers are using web auctions to let customers help them set prices Description: It’s a long road a toaster may travel between the time it hits the store shelf at a 100% mark-up to the day it shows up in the bargain bin as the shopkeeper makes way for new models. That toaster’s price drops at sales honoring everything from Bastille Day to Halloween, until dollar stores and bulk goods brokers offer the only remaining chance for retailers to recoup any of their cost. This has been the likely end of useable but unsold merchandise ranging from stereos to sweaters as they near the end of their value cycle. But now the web is writing a different end to the story with online auctions.
	How retailers can build better e-mail marketing relationships Description: How retailers can build better e-mail marketing relationships At a time when consumers’ in-boxes are swamped with unsolicited e-mail marketing messages, retailers must be more
	How retailers may wrangle cross-channel pricing in a web world Description: How retailers may wrangle cross-channel pricing in a web world One factor complicating retail pricing in a web world is price transparency afforded by the Internet. Retailers
	How returns policies can be harnessed to help boost conversions Description: How returns policies can be harnessed to help boost conversions It’s not just the merchandise or the price that converts site visitors into buyers – it’s the whole customer
	How rich media works for e-mail, too Description: How rich media works for e-mail, too More sites have been experimenting with and using rich media to display and sell products, and many have been increasing segmentation of
	How richer e-mail graphics make for richer e-retail sales Description: Enter “sniffers,” which are another technological advance that make HTML e-mails possible. Sniffers allow marketers sending HTML e-mails to figure out what kind of browser a customer has and whether the browser can support a high-tech e-mail. Sniffers have been key in determining which messages are opened and read. “Sniffer technologies have gotten better at identifying whether consumers can read HTML files,” McLanan says. “That’s been the biggest improvement.”
	How search guides less-experienced online shoppers to a sale at Joann.com Description: How search guides less-experienced online shoppers to a sale at Joann.com Most online retailers know the importance of the search function in directing customers as quickly as
	How share, loyalty and category affect search marketing strategies Description: How share, loyalty and category affect search marketing strategies Market share isn’t the only factor to consider in which search engines should be part of an online paid search
	How should e-retailers behave with ad targeting? Description: How should e-retailers behave with ad targeting? Is behavioral ad targeting the right way to go for e-retailers? “There is an ongoing discussion regarding behavioral targeting,
	How shrinking margins are shrinking one retailer’s listings on eBay Description: How shrinking margins are shrinking one retailer’s listings on eBay Todd Rath first launched his discounted golf equipment business online in 2002, with eBay as the exclusive
	How single product database will create efficiencies for Corporate Express Description: How single product database will create efficiencies for Corporate Express Corporate Express Inc. expects to reduce errors in product descriptions for its web site and catalog
	How site design helped Walmart.com drive through three key initiatives Description: How site design helped Walmart.com drive through three key initiatives After redesigning its web site in 2006, Wal-Mart Stores Inc. last year embarked on three key initiatives
	How site search helps retailers meet customers’ higher expectations Description: Site search and web search share a common origin: they provide functionality that helps online seekers find what they’re looking for. Major web search engines have gotten so proficient at that task that it’s had the effect of raising the bar for site search as well. “Everybody’s been Google-ized,” says Ofer Milstein, vice president of marketing at site search technology vendor Mercado Software Inc. “Because of consumers’ experience with web search, there are higher expectations of search on e-commerce sites.”
	How site search helps to increase sales at Delightful Deliveries Description: How site search helps to increase sales at Delightful Deliveries By analyzing which product displays on its site produce the best conversion rates, food-and-gifts retailer
	How site search technology becomes a merchandising tool Description: How site search technology becomes a merchandising tool Site search has become an active merchandising tool for online marketers—a long way from the list-of-links paradigm of a
	How site usability helps extend the brand online Description: How site usability helps extend the brand online Usability helps build the brand on e-commerce sites—a simple concept, but implementing it is a multi-tiered challenge, says
	How sites are improving online customers’ shopping experiences. Description: Article from Internet Retailer
	How small changes made a big difference at CampingWorld.com Description: How small changes made a big difference at CampingWorld.com As web retailers gain more experience, they’re finding that it doesn’t necessarily take a major site overhaul to make
	How small misses can add up to big sales losses Description: It was August, with the Labor Day holiday weekend still days away: the ideal time for online apparel retailers to make the summer’s last big sales pitch for women’s Capri slacks. J. Crew had secured the initial paid position on the term in the sponsored listings panel that runs along the side of the results page on Yahoo’s search engine. Retailer RoyalRobbins.com also saw opportunity, locking in the top-of-page paid spot on the same page.
	How small retailers can make the new Google approach work Description: How small retailers can make the new Google approach work Initial concerns that Google Inc.’s new impression-based CPM ad program will minimize the marketing strategies of
	How smart online retailers pick the winners among new product display tools Description: How smart online retailers pick the winners among new product display tools Lands’ End and a few other online retailers consistently lead the way in rolling out online tools to
	How some easy fixes boosted eBags.com’s call center revenue Description: How some easy fixes boosted eBags.com’s call center revenue It may be a pure play, but eBags.com has a call center, too. Since 2000, it`s outsourced both customer service calls
	How some specialty retailers learned to cut their cart abandonment rate Description: How some specialty retailers learned to cut their cart abandonment rate One hard lesson by several specialty online retailers: If you want your shoppers to proceed to a sale
	How store pick-up boosts sales at REI Description: How store pick-up boosts sales at REI Many retailers who contemplate offering order-online-pick-up-at-store are aiming to provide customer convenience with the service. But
	How stores use buy online/pick up in store options as a marketing tool Description: How stores use buy online/pick up in store options as a marketing tool Buy online/pick-up in the store programs have grown since Circuit City Stores Inc. pioneered the concept in
	How supply-chain collaboration cut TruServe`s inventory, boosted sales Description: How supply-chain collaboration cut TruServe`s inventory, boosted sales TruServe Corp., the co-op that serves TrueValue Hardware stores, has reduced its inventory by $200 million
	How sweet it is: Picking your own mix Description: How sweet it is: Picking your own mix Chicago-based Fannie May Candies revved up its web site in time for Valentine’s Day with an IBM technology-powered “Create your own
	How syndicated information enhances content delivery for Office Depot Description: How syndicated information enhances content delivery for Office Depot As they look for new and different ways to expedite content management and delivery, more web retailers are
	How targeted marketing can help online retailers land the big one Description: Casting a net in deep water may be an effective way to catch a lot of fish. But those just looking for marlin will waste a lot of effort throwing the mackerel over board. Learning where the marlin are and how they behave can take the guesswork out of deep-sea fishing. Likewise, Internet retailers who bought banner ads on high-traffic sites are beginning to exchange their nets for poles.
	How technology buys fit into Bluefly’s long-term approach to selling Description: How technology buys fit into Bluefly’s long-term approach to selling Bluefly Inc.’s investments in advanced technologies announced this week (internetreatiler.com, 4/3) represent
	How testing builds a better home page Description: How testing builds a better home page Producing the most successful web pages takes testing and optimization, but the best results require more than what retailers see in most
	How the CIO/controller keeps tight reins on shrink at Chase-Pitkin Description: How the CIO/controller keeps tight reins on shrink at Chase-Pitkin Serving in the unusual capacity of financial controller and head of the IT department at home improvement
	How the Internet helps keep bagel bakeries stocked Description: How the Internet helps keep bagel bakeries stocked It takes a lot to put get that freshly-baked, warm bagel into consumers’ hands at the 800-plus bagel bakeries of New World
	How the browser is becoming the entry point to retailers’ shrink data Description: One of the biggest issues that confronts chain retailers is employee honesty. Most employers realize that no matter how closely they screen prospects, they will end up hiring a few dishonest employees; the odds favor that outcome in a pool of several thousand people. And so the challenge becomes how to spot those who are dishonest, alert the opportunistic thieves who are basically honest to the fact that there’s a chance of getting caught, and not implement procedures that will disrupt the company’s primary job of selling merchandise. On top of all that, retailers are cautious about not overloading their IT infrastructure to catch a few thieves.
	How the dot-com jitters have wrung some of the craziness out of the job market Description: Nevertheless, the reality at the moment is that many companies are laying people off. And companies like Bluelight.com are picking them up. BlueLight.com recently hired people from Petstore.com, Reel.com and Homewarehouse.com, and BlueLight’s hiring activity and the availability of experienced engineers don’t look to let up. The number of resumes BlueLight is receiving has increased from 20 a week in February to 50 a week now—and much of the additional resumes are coming from staffers at failed or failing dot-coms.
	How the new Macys.com got heavier graphics, but speedier page delivery Description: How the new Macys.com got heavier graphics, but speedier page delivery With redesigned pages that emphasize larger images with a new zoom feature for viewing fine details,
	How the smarter marketers at SmarterKids.com get inside customers` heads Description: While SmarterKids is in the same boat as most other big online retailers—it’s far from making money—the company has created rapport with its customers. And many believe that that will be one of the keys to success. With its questionnaires for parents, a patented system for matching educational toys with the learning needs of children, and a staff of teachers and educational specialists that evaluate toys, SmarterKids is building a blueprint for successful web selling. SmarterKids will “focus on those programs that bring us the most loyal customers,” executives said in the most recent quarterly report.
	How the web bests the beast of private brand production Description: There’s nothing better than a strong private label brand in a retailer’s mix of products. It goes a long way toward giving a retailer its own style that sets it apart from other merchants, and it can produce fatter-than-usual profit margins.
	How the web boosts call centers’ coordination in hiring, training, coaching Description: How the web boosts call centers’ coordination in hiring, training, coaching Because of the amount of information available to consumers on web sites, call centers are facing more
	How the web boosts store sales for some retailers Description: How the web boosts store sales for some retailers For retailers selling complex products, having a web site can make their customers better informed, which makes their
	How the web brightens fulfillment for Lamps Plus Description: For multi-channel retailer Lamps Plus Inc., business has been strong at LampsPlus.com and on in-store web kiosks. “This year, we expect to ship about $35 million in online and in-store kiosk orders, or an average of 1,000 orders a day,” says Bill Gratke, director of planning and supply chain management. “That’s double our shipments from last year.”
	How the web can deliver what the wealthy want Description: A huge disconnect exists between what luxury consumers want and what luxury marketers think consumers want, but the divide can be overcome by use of the web. The only trouble is--many luxury marketers don`t know it yet, says luxury marketing consulting company the Luxury Institute. "Wealthy consumers see the Internet as just another part of the relationship with a luxury provider and they expect it to be integrated as one of the channels they use," says Milton Pedraza, CEO. "But luxury marketers think the relationship has to be at the retail store. And the more high end they are, the less they think the Internet is critical to their business."
	How the web competes for ad dollars – even at the local level Description: How the web competes for ad dollars – even at the local level Newspapers already vie with the Internet for readers and audience – now a new study shows that competition is
	How the web could make a big maker of shoes smaller -- and why that’s good Description: How the web could make a big maker of shoes smaller -- and why that’s good By its own calculation, if athletic shoemaker Nike made only the samples its sales force needs to show
	How the web creates demand for better educated call center agents Description: How the web creates demand for better educated call center agents The wealth of information available to consumers on the Internet is creating better informed shoppers, which in
	How the web extends the reach of appliance sellers Description: How the web extends the reach of appliance sellers One of the benefits of web-based shopping, says advocates, is that it allows time-stressed consumers to shop any time they want

Last updated on 22 February 2008, 07:29:04+0000