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How e-learning is a competitive hiring technique for Staples Canada
Description: How e-learning is a competitive hiring technique for Staples Canada Staples Business Depot of Canada believes that an e-learning program it has rolled out to all stores gives it
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How e-mail fraud awareness impacts customer behavior
Description: How e-mail fraud awareness impacts customer behavior Concerns about e-mail fraud are impacting how consumers are behaving online, including shopping, says a new report from
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How e-mail is helping DSW Shoes step up its fashion image
Description: How e-mail is helping DSW Shoes step up its fashion image DSW Shoes, a chain of more than 200 stores, is using e-mail newsletters to increase its image a fashion retailer and
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How e-mail saved the day for Fannie May
Description: How e-mail saved the day for Fannie May With news reports all over the Chicago media earlier this year about Fannie May going out of business, die-hard fans of the Chicago-based
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How e-mailed order status is delivering pink slips to customer service reps
Description: How e-mailed order status is delivering pink slips to customer service reps Keeping online customers abreast of their order and delivery status is helping some retailers cut
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How eToys keeps up site performance as sales rise 34%
Description: How eToys keeps up site performance as sales rise 34% Even though sales on eToys.com rose 34% year-to-year on Nov. 26, the retailer maintained site performance through steps such
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How eValueville.com cut its deadbeat bidder rate to 2.5% from 7%
Description: How eValueville.com cut its deadbeat bidder rate to 2.5% from 7% As online auctions grow in number, so does that small but pesky number of auction winners who dont follow
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How enticing customers to stroll down a virtual aisle can increase conversion rates
Description: The increased focus on improving online conversions is leading the retail industry to embrace skills that were developed offline, long before the Internet existed. Having struggled with multiple models for web stores, online marketers are realizing that if they want to achieve comparable success, they are going to have to start paying attention to what makes the offline channel work.
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How fashion e-retailer Rampage.com dresses up its customer base
Description: How fashion e-retailer Rampage.com dresses up its customer base By combining its Frequent Buyer program with its opt-in e-mail marketing newsletter, womens fashion apparel
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How flexible fulfillment helps Fresh Direct avoid sour customers
Description: How flexible fulfillment helps Fresh Direct avoid sour customers In New York City, the nations largest metropolis complete with constant congestion, snarled traffic and
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How following the crowd can improve web site design
Description: How following the crowd can improve web site design Dont go for clever and unique when designing web site navigation features, advises consultant Jennifer Bailey of Red Spade, a
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How fulfillment figures into customer loyalty
Description: How fulfillment figures into customer loyalty Order fulfillment is an important part of customer loyalty--and that doesnt mean just getting the product to the customer in the
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How geolocation can reduce the risk of online fraud
Description: How geolocation can reduce the risk of online fraud Effective online fraud prevention may involve several technologies, each geared toward a specific fraud indicator. But in the
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How getting up close and personal helps RedEnvelope close more web sales
Description: How getting up close and personal helps RedEnvelope close more web sales Like many other online gifts retailers early on, San Francisco-based RedEnvelope used to focus primarily
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How hard times are making e-retailers smarter marketers
Description: Some good has come from the tough economic times online retailers have been experiencing. With money tight, retailers are being smarter with their marketing dollars and its starting to pay off. The Q1 2001 Shop.org survey of 79 online retailers revealed that acquisition costs dropped substantially in the last 18 months. Retailers paid $80 to acquire a customer during the holiday season 1999 and $18 in Q1 of this year.
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How helping spiders reveals the webs dynamic content to search engines
Description: How helping spiders reveals the webs dynamic content to search engines Dynamic frequently changing content constitutes much of the invisible web, so-called because it
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How hundreds of keywords became a high-performing handful at Dartek
Description: How hundreds of keywords became a high-performing handful at Dartek Dartek.com, the web arm of computer reseller Dartek, used analytic data from provider WebSideStory Inc. to
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How important is Valentines Day to some e-retailers? Very, comScore says
Description: How important is Valentines Day to some e-retailers? Very, comScore says Flower, gift and greeting sites have a lot riding on Valentines Day, comScore Networks Inc. reports.
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How information---not just shopping---boosts sales and keeps consumers coming back
Description: Retailers experienced in using content say the right type of contentwhich means high-quality content updated regularlycan boost a companys overall image as well as revenues. They also contend that merchants cannot create the right type of content without an in-house content department. You need content to support commerce, says Jennifer C. Lind, an associate with REI.com, the Internet business unit of Recreational Equipment Inc., a Seattle-based co-op with a worldwide chain of stores that offers clothing and equipment for outdoor enthusiasts. It provides value above and beyond what you can offer in a traditional retail store. REIs Internet business unit operates three web sites.
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How keyword optimization made TotalHealths web traffic healthier
Description: How keyword optimization made TotalHealths web traffic healthier TotalHealthSource.com, which launched in January, has experienced a 125% jump in traffic since reconfiguring its
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How knowing chainwide inventory saves sales and cuts costs at Finish Line
Description: How knowing chainwide inventory saves sales and cuts costs at Finish Line Athletic shoe and apparel retailer Finish Line Inc. is capturing lost sales and improving customer
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How leveraging web site in call center can improve service and cut costs
Description: How leveraging web site in call center can improve service and cut costs As Internet retail sales grow, so do the number of customer contacts. Seeking faster installation times
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How live chat helps Sales Onlines auction customers
Description: How live chat helps Sales Onlines auction customers With hundreds of auctions going on simultaneously, bidders in Sales Online Directs Rotman Auction division were often out of
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How low can you go: Returns processors
Description: In the brick-and-mortar world, returned goods bounce back along several stops in the secondary market supply chaintheres retailer, manufacturer, outlet stores, dollar stores and finally jobbers who buy used merchandise by the truckload and ship it to flea markets or out of the country. Now, the last few stops on the chain have new competition, and its on the Internet.
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How m-commerce linked to kiosks can tell a store when a customer is there
Description: How m-commerce linked to kiosks can tell a store when a customer is there If retailers could know what customers wanted to buy when they entered the store, wouldnt it be easier
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How making delivery options more visible cut 800-calls to FlavorBouquet
Description: How making delivery options more visible cut 800-calls to FlavorBouquet Allowing customers to select a delivery date for purchases before they add an item to a shopping cart has
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How manufacturers` online stores can co-exist with retail partners
Description: How manufacturers` online stores can co-exist with retail partners Except for outlets, Waterford U.S.A. doesnt have its own stores it depends on retailers large and small for
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How micropayments will create a market for microservices--and vice versa
Description: How micropayments will create a market for microservices--and vice versa Its the old chicken-and-the-egg question: Which comes first--micropayments or online products and
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How more content bumps up the need for smarter usage
Description: How more content bumps up the need for smarter usage As retailers load up the amount of material they present online, with targeted content and zoom technology, there is an even
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How much did e-shopping grow this holiday season? Take your pick
Description: Sharpen your pencils. Its time for the Q4 shopping quiz.
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How much do grocery shoppers like online coupons?
Description: How much do grocery shoppers like online coupons? How much do grocery shoppers like online coupons? Plenty, according to Forrester Research Inc. In 2002, consumers downloaded 242
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How multi-channel retailing makes order management systems work harder
Description: How multi-channel retailing makes order management systems work harder The rise of multi-channel retailing has placed increased demands on order management systems, retailers
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How multi-channel retailing radically changes merchants data needs
Description: How multi-channel retailing radically changes merchants data needs For most retailers, the management of product descriptions and images used to be easy. But the Internet has
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How multiple channels help NFLShop.com refine its Internet game plan
Description: How multiple channels help NFLShop.com refine its Internet game plan A diversified multi-channel platform and a database of 15 million customers are helping the National Football
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How new site search boosted conversions at Northwest River Supplies
Description: How new site search boosted conversions at Northwest River Supplies Usage of site search has increased nearly fourfold at NRSWeb.com since the company implemented search
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How new site search led Maps.com to 20% hike in sales
Description: How new site search led Maps.com to 20% hike in sales In the map-selling business since 1998, Maps.com knows the products that shoppers are mostly likely to buy. But until it
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How now cash cow? E-retail meets e-wholesale
Description: What began as a trickle of large orders last fall has become a hoped-for revenue stream at MotherNature.com: supplying vitamins and supplements to mom-and-pop stores that specialize in natural products. Like other Web companies similarly branching out, observers say MotherNature isnt fooling around. E-wholesale could be the pipeline to profits that will put e-retail back in good stead with investors.
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How one analyst grades the new TJMaxx.com: so far, so good
Description: How one analyst grades the new TJMaxx.com: so far, so good Though its early on and the company still isnt saying much about the launch, at least one web retailing analyst likes
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How one small eBay seller quickly became a power seller
Description: How one small eBay seller quickly became a power seller In the year since Craig Zimmers startup Remarketed Systems Inc. began selling laptops on eBay.com, sales have surged from
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How online auctioneer WhaBAM kicks counterfeiters off its site
Description: How online auctioneer WhaBAM kicks counterfeiters off its site Crooks increasingly are using online auction sites to sell stolen or counterfeit items, but one fledgling auction
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How online browsing data helped Subaru manage Tribeca campaign
Description: How online browsing data helped Subaru manage Tribeca campaign With data from Compete Inc. that showed how consumers were clicking through about 25 automotive-related web sites,
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How online maps bind a multi-channel retail strategy
Description: How online maps bind a multi-channel retail strategy MapQuest, owned by AOL, the longest-established mapping services provider online, provides the service to six out of ten
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How online retailers make sure their door is always open with the lights on
Description: How online retailers make sure their door is always open with the lights on Not long ago, monitoring site performance meant making sure that the site was available when called up
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How optimized blogs boost search engine visibility
Description: How optimized blogs boost search engine visibility Optimized blogs can help boost a web sites positioning within natural search engine results, according to SEM provider
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How outsourcing boosted Tower Records e-mail response rate
Description: How outsourcing boosted Tower Records e-mail response rate Tower Records has been able to increase its response to e-mail marketing campaigns by boosting its segmentation
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How outsourcing helps Wilsons cut costs with more effective web site
Description: How outsourcing helps Wilsons cut costs with more effective web site When Wilsons Leather realized after the holidays last year that its old web site lacked the pizazz to attract
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How personalization enhances longer term customer loyalty
Description: How personalization enhances longer term customer loyalty Building more repeat business and ultimately locking in customers to a particular web store is greatly enhanced if
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How personalization keeps Freehold Ford customers coming back
Description: How personalization keeps Freehold Ford customers coming back Auto retailers can make significant progress in customer loyalty if they use the web more effectively to build
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How print catalogs help drive online sales at Aerosoles
Description: How print catalogs help drive online sales at Aerosoles With a tight integration of its catalog and web strategy and particular attention to strategic timing, shoemaker Aerosoles
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How pro sports serve the FANatic on the web
Description: How pro sports serve the FANatic on the web Since the dawn of free agency 30 years ago, owners of professional sports teams have struggled with a serious competitive conundrum:
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