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How a small rice supplier connects to Supervalu and Wal-Mart through UCCnet
Description: How a small rice supplier connects to Supervalu and Wal-Mart through UCCnet When the v. 2.3 release of UCCnets Internet-based Global Registry of trading partner product data
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How a small supplier uses web-based data sharing to boost sales to Wal-Mart
Description: Anything that speeds up delivering rice to his biggest customers and increases sales is worth the trouble, says Charles Trahan, vice president of sales at family-owned Falcon Rice Mill Inc. Thats why Crowley, La.-based Falcon Rice, which has 40 employees and does about $9 million a year in sales of processed rice to grocers and restaurants, became an early supplier to the retail trade to join UCCnets latest version of its Global Registry for trading partners.
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How a sports background will help GSI merchandise products for TV web sites
Description: How a sports background will help GSI merchandise products for TV web sites With a critical mass of online retailers in its customer base, GSI Commerce Inc. is getting ready to
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How a web-based demand forecast system reduced waste at Ukrops
Description: How a web-based demand forecast system reduced waste at Ukrops Ukrops Super Markets, a 28-store chain based in Richmond, VA, reduced perishables waste in its kitchen area by
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How am I doing? Fireclick rolls out an analytics comparison tool
Description: How am I doing? Fireclick rolls out an analytics comparison tool Analytics provider Fireclick Inc. is rolling out the Fireclick Index, a service that will allow Fireclick
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How am I doing?
Description: How am I doing? Web performance monitoring company Keynote Systems Inc. is rolling out a new performance index specifically geared to retail. Keynotes Consumer E-Commerce
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How an IBM IT exec mixes corporate duties with online coffeecake venture
Description: How an IBM IT exec mixes corporate duties with online coffeecake venture A 20-year veteran of the IT business, Sherry Comes regularly architects technology solutions for Fortune
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How an e-showroom made life easier for Saks buyers
Description: How an e-showroom made life easier for Saks buyers Saks Inc. reduced the amount of tasks its buyers had to perform in acquiring merchandise from vendors when it engaged in a
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How an easy returns policy boosts consumer confidence
Description: How an easy returns policy boosts consumer confidence A few years ago, online retailers feared that making returns easy would only encourage customers to over-order and return
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How an infomercial and webcast ancestry led to an e-retailing video business
Description: Scott Ferris once was a fan of broadband. In fact, he worked on cable systems in London and Orlando that relied on broadband technology to deliver content to consumers.
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How an online tacking system made life easier at a Manhattan gift retailer
Description: How an online tacking system made life easier at a Manhattan gift retailer An online tacking service from United Parcel Service that online retailer Manhattan Fruitier has
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How analytics backs up the human cross-sell decisions at Timberland
Description: How analytics backs up the human cross-sell decisions at Timberland Human knowledge works best when it comes to offering cross-sells online, but it works even better when
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How analytics drives holiday planning at NapaStyle.com
Description: How analytics drives holiday planning at NapaStyle.com When looking forward to the holiday shopping season, some online retailers are betting their smartest move will be to first
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How analytics helped Dartek figure out what new customers want
Description: How analytics helped Dartek figure out what new customers want Dartek.com, the 6-year-old web site of discount computer cataloger Dartek, ventured beyond log files into an
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How analytics helped Dartek figure out what new customers want
Description: How analytics helped Dartek figure out what new customers want Dartek.com, the 6-year-old web site of discount computer cataloger Dartek, ventured beyond log files into an
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How analytics keeps Venus Swimwear fashion-current
Description: How analytics keeps Venus Swimwear fashion-current With its ever-changing fashions, Venus Swimwear Inc. serves a fickle market. And so knowing what customers are responding to
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How analytics plus search results will automate online merchandising
Description: How analytics plus search results will automate online merchandising Betterthat is, more relevant and therefore more likely to prompt a purchasesite search results are key to
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How analytics supports site design at Overstock.com
Description: How analytics supports site design at Overstock.com After using web analytics data to view how shoppers clicked through product pages, Overstock.com modified page design and
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How and where web buyers like to shop
Description: The growing importance of the web as a shopping channel is reflected in studies from the University of Southern Californias Center for the Digital Future and Forrester Research Inc. USCs Digital Future Project study finds that 67% of online buyers in 2007 said their web purchasing reduced their retail store purchases, up from 65% in 2006. In its study Retail Channel Surfers Prefer to Buy Offline, Forrester notes that web buyers spent an average $511 in a recent three-month period in stores compared with $313 online. But it also shows the online channel is far ahead of catalog, phone and TV shopping channels, and it notes that 68% of web buyers purchase online at least once a month compared with 11% for catalogs. Because online buyers are price-sensitive, e-retailers should market to them with targeted promotions, Forrester adds.
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How attention to detail doubled Levengers search-related web sales
Description: How attention to detail doubled Levengers search-related web sales A closer attention to detail such as using more precise words and phrases and hiring the right consultants is
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How attention to detail produces effective search results at QVC
Description: How attention to detail produces effective search results at QVC Online retailers should make the time and effort to analyze the metrics of their search engine marketing programs
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How auction-oriented loyalty programs promote customer interaction
Description: How auction-oriented loyalty programs promote customer interaction A new type of online loyalty program can help retailers not only tap into the popularity of online auctions,
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How auto dealers can use multi-channel marketing to mix sales and service
Description: How auto dealers can use multi-channel marketing to mix sales and service E-mail can be a decisive factor in helping auto dealers jump start a stalled multi-channel marketing
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How behavioral ad targeting lifted online campaign results for Snapple
Description: How behavioral ad targeting lifted online campaign results for Snapple When ad placement in the obvious online venues is pricey for a fledgling product, digging deeper into the
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How better content management helps Benchmark Brands generate more sales
Description: How better content management helps Benchmark Brands generate more sales Benchmark Brands Inc., which operates FootSmart.com, is making several changes to its internal content
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How better cross promotion drives web sales at Army & Air Force Exchange
Description: How better cross promotion drives web sales at Army & Air Force Exchange Army & Air Force Exchange Service, the organization that supplies and operates the U.S. militarys PX
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How better navigation is capturing higher web sales for Hewlett Packard
Description: How better navigation is capturing higher web sales for Hewlett Packard Better navigation has improved merchandising success at Hewlett Packards web site. By shortening the path
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How broader analysis pushed SurLaTable`s response rates up
Description: How broader analysis pushed SurLaTable`s response rates up In a head-to-head comparison, cookware and tabletop gear retailer SurLaTable boosted its catalog response rate by 40%
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How building virtual book stores pays off for eCampus.com
Description: How building virtual book stores pays off for eCampus.com For 6 years eCampus.com has done a good job building up web sales by going toe-to-toe on the web against the more than
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How can I pay? Let me count the ways
Description: Winning over customers with variety means offeringmultiple payment methods as well as products
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How changing the product mix in real time can boost conversions
Description: How changing the product mix in real time can boost conversions Analyzing the path by which visitors came to their site, the products those visitors clicked on and then what they
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How co-browsing can ease shoppers` anxiety and reduce abandoned shopping carts
Description: Most vendors of eCRM software offer co-browsing modules as part of their product suite. But few retailers have adopted it yet. Lands End is generally considered to be the first adopter of co-browsing when it initiated the service for the 1999 Christmas shopping season. Only a few have taken to it since then, even though Lands End says co-browsing has reduced abandoned shopping carts (Lands End wont say by how much).
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How combining web and catalog strategies boosts both channels
Description: How combining web and catalog strategies boosts both channels Lillian Vernon Corp. is now doing about 17 catalog mailings a year, a slight reduction from prior years that is due
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How combining web-based task and workforce management benefits retailers
Description: How combining web-based task and workforce management benefits retailers Web-based task management technology combined with web-based workforce management is helping retail
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How constant monitoring can prevent holiday performance problems
Description: How constant monitoring can prevent holiday performance problems Christmas is just six weeks off, and retailers hopes for happy holidays online could backfire if systems arent
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How consumer reviews drive sales at JCWhitney.com
Description: How consumer reviews drive sales at JCWhitney.com When consumer-generated product reviews show four or five stars out of a maximum of five, sales on J.C. Whitney & Co.s auto
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How consumers are weaving the web into their daily lives
Description: How mainstream is the Internet becoming? Daily users are a growing breed, reports the latest Consumer Internet Barometer, a quarterly report from NFO Worldwide, Forrester Research and The Conference Board. Another measure: Fewer than 31% of consumers have never gone online, down from 35% two years ago. In addition, online purchasing intentions are strong across nearly all demographics, cutting across age and income. The Q3 2003 Consumer Internet Barometer, a treasure trove of information, also reports:
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How consumers interact with the web
Description: Although TV still plays a dominant role in marketing, and stores continue to be the shopping channel of choice for most product categories, there are several areas where retailers can take advantage of strengths particular to online marketing and retailing to connect with shoppers, business advisory firm Accenture says in the study, Retail and CGS Innovation Survey: U.S. Results. The study notes consumers clearly prefer stores for grocery, drug store items, clothing and home furnishings; however, 57% prefer the online channel for consumer electronics products. It also notes nearly half of consumers rank word of mouth among the top three marketing channels for learning about products, indicating potentially strong support for marketing through online social networks.
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How consumers use online catalogs
Description: How consumers use online catalogs The average viewer of an online catalog looks at 34 pages and sees more than 150 products, according to research just completed by Rich FX Inc.,
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How consumers use the web depends on where they live
Description: The four largest English-speaking countries, united by a common language, are divided by their national behavior online, according to new findings from Forrester Research Inc. Significant differences in Internet usage, technology and motivations for online use characterize Australia, Canada, the United Kingdom and the United States. Heres what a recent Forrester survey of web users in those four countries learned:
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How cross-channel segmentation boosts online subscriptions
Description: How cross-channel segmentation boosts online subscriptions In a cross-channel customer segmentation test at Martha Stewart Living Omnimedia, the retail and media company was able
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How cross-selling has boosted Levengers sales
Description: How cross-selling has boosted Levengers sales Since Levenger Inc. began promoting cross-sells online a little over a year ago, both the average value of an order and the average
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How custom search technology helps tame a quarter-million SKUs online
Description: How custom search technology helps tame a quarter-million SKUs online Stocking its site with purchases from merchandise consolidators, wholesalers and distributors, publishers
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How customers helped two online retailers fine-tune new site features
Description: How customers helped two online retailers fine-tune new site features In a jewelry store, consumers like to try on items and look at them from all sides. In a bookstore browsers
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How direct links from maker to retailer boost conversion rates
Description: How direct links from maker to retailer boost conversion rates Dozens of online retailers are experiencing sharply higher web sales conversion rates through a web services-based
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How do you say Buy in Danish?
Description: How do you say Buy in Danish? Buy.com is going after the global market. The online retailer of electronics gear, books, music and games, today introduced an international
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How does one go shopping without a shopping cart?
Description: How does one go shopping without a shopping cart? Its difficult for many e-retailers to imagine racking up $5.5 million in sales in one year without their web site having one of
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How downsizing is moving Buy.com to profitability
Description: How downsizing is moving Buy.com to profitability Recent aggressive marketing tactics employed by Buy.comincluding free shipment on most products and cutting book prices 10%
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How e-catalogs will be doing more to power up visual merchandising
Description: How e-catalogs will be doing more to power up visual merchandising Whats the next step in the evolution of e-catalogs? It could be technology that puts the image-enhancing,
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How e-coupon users compare with offline coupon clippers
Description: How e-coupon users compare with offline coupon clippers E-coupon clippers dont fit the profile of typical offline coupon usersthey search for and find more coupons; and they
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