This is a sample taken from the 22698 Internet Retailer: Top 500 Guide. Internet Marketing Conference/Exhibition pages accessible below. You are currently viewing information organised by Title.
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How Internet retailers can jump start the innovations process
Description: How Internet retailers can jump start the innovations process While it may be difficult, especially when the daily managing of a complex web store comes into play, Internet
How J. Crew zeroed in on customers with web-based marketing analysis
Description: How J. Crew zeroed in on customers with web-based marketing analysis Using a new web-based analysis tool that enables it to see the results of its direct-marketing campaigns
How Jos. A. Bank keeps a mature affiliate program fresh
Description: How Jos. A. Bank keeps a mature affiliate program fresh A successful online marketing program poses its own challenge—to keep growing on top of success, marketers have to keep
How Keynote captures the online experience of consumers outside the U.S.
Description: How Keynote captures the online experience of consumers outside the U.S. The traditional way to capture the customer perspective is with interviews, surveys and focus groups –
How La Redoute and Redcats are building U.S. web sales
Description: How La Redoute and Redcats are building U.S. web sales Developing an entire start-up operation isn’t the only way international retailers are building an online e-commerce base
How LaRosa Pizza increases number of online orders and average order size
Description: How LaRosa Pizza increases number of online orders and average order size As Cincinnati’s LaRosa Pizza chain uses e-mail marketing to get more customers ordering online,
How Lane Bryant peers into what the customer wants but can’t find
Description: How Lane Bryant peers into what the customer wants but can’t find Since Charming Shoppes Inc. began surveying shoppers at LaneBryant.com about what they are looking for but not
How Logitech built brand awareness through YouTube
Description: How Logitech built brand awareness through YouTube 18- to 24-year-olds have not traditionally been the target of marketing campaigns by computer and digital peripheral product
How Louisiana-based Golfballs.com will guard against future hurricanes
Description: How Louisiana-based Golfballs.com will guard against future hurricanes After Hurricane Katrina impacted its phone and e-mail service, Lafayette, LA-based Golfballs.com lost 15%
How Lowe’s Food Stores expects the web to increase sales of perishables
Description: How Lowe’s Food Stores expects the web to increase sales of perishables With 65 grocery stores in Texas and New Mexico, Lowe’s Food Stores Inc. runs into plenty of competition
How Macys.com cut order fulfillment time by 25%
Description: How Macys.com cut order fulfillment time by 25% With a sharpened focus on business processes and an improved system of monitoring its technology infrastructure, Federated
How Magellan’s cut pick, pack and ship time in half
Description: How Magellan’s cut pick, pack and ship time in half Travel-related e-retailer and cataloger Magellan’s International Travel Corp. has reduced by half the time to pick, pack and
How Mazda is tying site search and analytics to convert browsers to buyers
Description: How Mazda is tying site search and analytics to convert browsers to buyers Mazda North American Operations, a division of Mazda Motor Corp., is getting ready to deploy a web
How Modernoutpost.com moderates the consumer voice on its site
Description: How Modernoutpost.com moderates the consumer voice on its site The unpredictability of what people will say about a brand or product in blogs, review forums and other forms of
How Moosejaw Mountaineering drives up e-mail marketing performance
Description: How Moosejaw Mountaineering drives up e-mail marketing performance By providing customers details about the status of their orders, Moosejaw Mountaineering and Backcountry Inc.
How Moosejaw.com cuts customer service calls with online order status
Description: How Moosejaw.com cuts customer service calls with online order status With online access to order and return shipment status, outdoor sports gear retailer Moosejaw Mountaineering
How Much Is That Merger in the Petstore.com Window?
Description: How Much Is That Merger in the Petstore.com Window? E-retail's long-forecast category-by-category consolidation continued today with the announcement that Pets.com will acquire
How Musician’s Friend tunes up online customer experiences
Description: How Musician’s Friend tunes up online customer experiences When Musician’s Friend launched an online gift card program last year, it identified and fixed a problem with the
How Musician’s Hut tunes up search marketing to boost conversions
Description: How Musician’s Hut tunes up search marketing to boost conversions Musician’s Hut, a web-only retailer of guitars and drum sets, has increased conversion rates through paid search
How MyWeddingFavors.com boosted conversion rates 65%
Description: How MyWeddingFavors.com boosted conversion rates 65% With a new multi-variable page optimization system to support its Internet natural search campaigns, MyWeddingFavors.com has
How Neiman Marcus Online leverages Neiman Marcus offline
Description: How Neiman Marcus Online leverages Neiman Marcus offline In Dan Korn’s view, a high-fashion web site is different from a high-fashion department store in one key respect—the
How Neiman Marcus tackles channel conflict issue
Description: How Neiman Marcus tackles channel conflict issue One of the challenges of creating a multi-channel strategy is getting store associates to buy into the web concept. That’s
How Newegg hatched annual web sales of $1 billion
Description: How Newegg hatched annual web sales of $1 billion It’s not every online retailer that can boast of joining the $1 billion annual sales club through purely organic and internal
How Newegg keeps its online fraud rate at under 1%
Description: How Newegg keeps its online fraud rate at under 1% While growing to over $1 billion over its first five years, Newegg has learned how to maintain an online fraud rate for orders
How Nordstrom will achieve $1 billion in web sales
Description: How Nordstrom will achieve $1 billion in web sales A $50 million expansion of its customer contact center in Iowa and the combination of existing inventory management systems
How Norm Thompson uses the web in cross-channel marketing
Description: How Norm Thompson uses the web in cross-channel marketing Although Norm Thompson Outfitters is reporting 2004 web sales of $61 million, the direct marketer of outdoor lifestyle
How Northern Tool expects to reduce search optimization costs
Description: How Northern Tool expects to reduce search optimization costs Northern Tool & Equipment Catalog Co. says it expects to reduce its search engine optimization costs by as much as
How Office Depot's voice-recognition call center is harmonizing with its web site
Description: etailers with a large commitment to the web understand its value in making it easy for customers to place orders. But what about the small business owner who suddenly remembers while stuck traffic that he needs to place an order? Or the office manager who fills the supply cabinet each month, but refuses to buy online? Office Depot, the office supply provider, has found that a telephone-enabled web site is effective mortar for such cracks.
How Oliebollen.com uses analytics to move holiday inventory
Description: How Oliebollen.com uses analytics to move holiday inventory A web-only retailer of children’s apparel and toys, Oliebollen LLC uses its web analytics application to predict
How Overstock slashed the number of customer calls about product returns
Description: How Overstock slashed the number of customer calls about product returns With a new returns management feature in its online customer service section, Overstock.com has reduced
How Overstock’s e-mail skips around spam at Yahoo
Description: How Overstock’s e-mail skips around spam at Yahoo The increased volume of e-mails around the holidays isn`t just retailers looking to connect with their customers of record – the
How PC Mall reduced the number and review time of possibly fraudulent sales
Description: How PC Mall reduced the number and review time of possibly fraudulent sales Nearly 60% of online merchants report fraud rates of 1% or more, but automated systems can help
How PFSweb handled the overwhelming demand for Olympic berets
Description: How PFSweb handled the overwhelming demand for Olympic berets PFSweb Inc. was expecting to handle 100 calls and 65 orders a day for Olympic-insignia apparel when it signed on to
How PacSun uses the web to move merchandise through the DC faster
Description: How PacSun uses the web to move merchandise through the DC faster Pacific Sunwear of California Inc. is adding suppliers to its web-based supply chain management system at the
How Pacific Sunwear spurred sales from site search by 25-50%
Description: How Pacific Sunwear spurred sales from site search by 25-50% With a new site search function that gives it better control of merchandising while making site search easier for
How PayPal and eBay are fighting back the phishers
Description: How PayPal and eBay are fighting back the phishers PayPal and parent eBay Inc., two of the most frequently used brands in e-mail phishing attacks, are taking several steps to
How Payless is helping auto dealers pay more attention to web sales
Description: How Payless is helping auto dealers pay more attention to web sales Even though the Internet is a firmly established fixture on the retail landscape, it’s still underutilized by
How PerformanceProducts.com revved up its web site
Description: How PerformanceProducts.com revved up its web site Performance Products, for more than 30 years a major source of products for customizing Porsche sports cars through its paper
How Petco.com is making it easier to search for products
Description: How Petco.com is making it easier to search for products To get a clearer picture of what customers are searching for, Petco Animal Supplies Inc. expanded the attribute fields in
How Petco.com lets consumers do the advertising
Description: How Petco.com lets consumers do the advertising Petco.com knows that pet owners have a built-in desire to talk about their furry and feathered friends with other pet owners.
How Puma learned to speak Spanish
Description: How Puma learned to speak Spanish When German-based athletic shoe manufacturer Puma relaunched online in the Americas a few years ago, it faced a potential problem in Latin
How REI generates boosts conversions through third-party referrals
Description: How REI generates boosts conversions through third-party referrals Recreational Equipment Inc., a retail cooperative selling outdoor gear and clothing, has experienced increased
How REI integrates the web into a multi-channel offering
Description: How REI integrates the web into a multi-channel offering “I’ve been asked to talk about the secrets of integrated multi-channel success,” observed Joan Broughton as she began her
How RadioShack.com reengineered its workflow
Description: How RadioShack.com reengineered its workflow Scalability, the demands placed on e-commerce infrastructure by increasing traffic, even expansion of the web site’s mission may all
How Replacements looked in-house to serve a volatile inventory of china to web customers
Description: Pre-web days, inventory management was already a challenge at Replacements Ltd. The 20-year-old Greensboro, N.C.-based seller of new and old china, crystal and silver had 8 million items for sale and merchandise counts that changed daily. It already had the back-end nailed, with internal systems that tracked outgoing and incoming inventory in real time. But then, in 1998, Replacements.com was born and the game changed.
How Replacements.com built a better (and less expensive) mousetrap
Description: How Replacements.com built a better (and less expensive) mousetrap Presenting 1.3 million SKUs online is difficult enough—but when 90% of it is long-tail inventory that might
How Roots gets in shape for the holidays and the Olympics
Description: How Roots gets in shape for the holidays and the Olympics Although the Olympics come only every two years, creating a boom time for the maker and retailer of Olympics-licensed
How Schwans.com makes it personal with every site visitor
Description: How Schwans.com makes it personal with every site visitor The Schwan Food Co.’s Schwans.com, the online b2c division of the premium frozen food and meal manufacturer, finds that
How Sears Canada`s fulfillment network supports rising web sales
Description: How Sears Canada`s fulfillment network supports rising web sales Sears Canada Inc. is reporting strong growth in web sales, which rose 27% last year to $120 million from $94
How Sears is achieving a multi-channel payoff from the web
Description: Since the start of the online retailing revolution, Hoffman Estates, Ill.-based Sears Roebuck and Co. has had a web plan. But when the dot-com hysteria hit, some critics bashed Sears—and all large department stores—as lollygaggers because they were slow to put all their products online and back them with flashy marketing campaigns.