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How Internet retailers can jump start the innovations process Description: How Internet retailers can jump start the innovations process While it may be difficult, especially when the daily managing of a complex web store comes into play, Internet
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How J. Crew zeroed in on customers with web-based marketing analysis Description: How J. Crew zeroed in on customers with web-based marketing analysis Using a new web-based analysis tool that enables it to see the results of its direct-marketing campaigns
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How Jos. A. Bank keeps a mature affiliate program fresh Description: How Jos. A. Bank keeps a mature affiliate program fresh A successful online marketing program poses its own challengeto keep growing on top of success, marketers have to keep
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How Keynote captures the online experience of consumers outside the U.S. Description: How Keynote captures the online experience of consumers outside the U.S. The traditional way to capture the customer perspective is with interviews, surveys and focus groups
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How La Redoute and Redcats are building U.S. web sales Description: How La Redoute and Redcats are building U.S. web sales Developing an entire start-up operation isnt the only way international retailers are building an online e-commerce base
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How LaRosa Pizza increases number of online orders and average order size Description: How LaRosa Pizza increases number of online orders and average order size As Cincinnatis LaRosa Pizza chain uses e-mail marketing to get more customers ordering online,
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How Lane Bryant peers into what the customer wants but cant find Description: How Lane Bryant peers into what the customer wants but cant find Since Charming Shoppes Inc. began surveying shoppers at LaneBryant.com about what they are looking for but not
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How Logitech built brand awareness through YouTube Description: How Logitech built brand awareness through YouTube 18- to 24-year-olds have not traditionally been the target of marketing campaigns by computer and digital peripheral product
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How Louisiana-based Golfballs.com will guard against future hurricanes Description: How Louisiana-based Golfballs.com will guard against future hurricanes After Hurricane Katrina impacted its phone and e-mail service, Lafayette, LA-based Golfballs.com lost 15%
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How Lowes Food Stores expects the web to increase sales of perishables Description: How Lowes Food Stores expects the web to increase sales of perishables With 65 grocery stores in Texas and New Mexico, Lowes Food Stores Inc. runs into plenty of competition
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How Macys.com cut order fulfillment time by 25% Description: How Macys.com cut order fulfillment time by 25% With a sharpened focus on business processes and an improved system of monitoring its technology infrastructure, Federated
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How Magellans cut pick, pack and ship time in half Description: How Magellans cut pick, pack and ship time in half Travel-related e-retailer and cataloger Magellans International Travel Corp. has reduced by half the time to pick, pack and
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How Mazda is tying site search and analytics to convert browsers to buyers Description: How Mazda is tying site search and analytics to convert browsers to buyers Mazda North American Operations, a division of Mazda Motor Corp., is getting ready to deploy a web
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How Modernoutpost.com moderates the consumer voice on its site Description: How Modernoutpost.com moderates the consumer voice on its site The unpredictability of what people will say about a brand or product in blogs, review forums and other forms of
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How Moosejaw Mountaineering drives up e-mail marketing performance Description: How Moosejaw Mountaineering drives up e-mail marketing performance By providing customers details about the status of their orders, Moosejaw Mountaineering and Backcountry Inc.
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How Moosejaw.com cuts customer service calls with online order status Description: How Moosejaw.com cuts customer service calls with online order status With online access to order and return shipment status, outdoor sports gear retailer Moosejaw Mountaineering
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How Much Is That Merger in the Petstore.com Window? Description: How Much Is That Merger in the Petstore.com Window? E-retail's long-forecast category-by-category consolidation continued today with the announcement that Pets.com will acquire
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How Musicians Friend tunes up online customer experiences Description: How Musicians Friend tunes up online customer experiences When Musicians Friend launched an online gift card program last year, it identified and fixed a problem with the
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How Musicians Hut tunes up search marketing to boost conversions Description: How Musicians Hut tunes up search marketing to boost conversions Musicians Hut, a web-only retailer of guitars and drum sets, has increased conversion rates through paid search
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How MyWeddingFavors.com boosted conversion rates 65% Description: How MyWeddingFavors.com boosted conversion rates 65% With a new multi-variable page optimization system to support its Internet natural search campaigns, MyWeddingFavors.com has
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How Neiman Marcus Online leverages Neiman Marcus offline Description: How Neiman Marcus Online leverages Neiman Marcus offline In Dan Korns view, a high-fashion web site is different from a high-fashion department store in one key respectthe
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How Neiman Marcus tackles channel conflict issue Description: How Neiman Marcus tackles channel conflict issue One of the challenges of creating a multi-channel strategy is getting store associates to buy into the web concept. Thats
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How Newegg hatched annual web sales of $1 billion Description: How Newegg hatched annual web sales of $1 billion Its not every online retailer that can boast of joining the $1 billion annual sales club through purely organic and internal
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How Newegg keeps its online fraud rate at under 1% Description: How Newegg keeps its online fraud rate at under 1% While growing to over $1 billion over its first five years, Newegg has learned how to maintain an online fraud rate for orders
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How Nordstrom will achieve $1 billion in web sales Description: How Nordstrom will achieve $1 billion in web sales A $50 million expansion of its customer contact center in Iowa and the combination of existing inventory management systems
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How Norm Thompson uses the web in cross-channel marketing Description: How Norm Thompson uses the web in cross-channel marketing Although Norm Thompson Outfitters is reporting 2004 web sales of $61 million, the direct marketer of outdoor lifestyle
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How Northern Tool expects to reduce search optimization costs Description: How Northern Tool expects to reduce search optimization costs Northern Tool & Equipment Catalog Co. says it expects to reduce its search engine optimization costs by as much as
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How Office Depot's voice-recognition call center is harmonizing with its web site Description: etailers with a large commitment to the web understand its value in making it easy for customers to place orders. But what about the small business owner who suddenly remembers while stuck traffic that he needs to place an order? Or the office manager who fills the supply cabinet each month, but refuses to buy online? Office Depot, the office supply provider, has found that a telephone-enabled web site is effective mortar for such cracks.
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How Oliebollen.com uses analytics to move holiday inventory Description: How Oliebollen.com uses analytics to move holiday inventory A web-only retailer of childrens apparel and toys, Oliebollen LLC uses its web analytics application to predict
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How Overstock slashed the number of customer calls about product returns Description: How Overstock slashed the number of customer calls about product returns With a new returns management feature in its online customer service section, Overstock.com has reduced
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How Overstocks e-mail skips around spam at Yahoo Description: How Overstocks e-mail skips around spam at Yahoo The increased volume of e-mails around the holidays isn`t just retailers looking to connect with their customers of record the
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How PC Mall reduced the number and review time of possibly fraudulent sales Description: How PC Mall reduced the number and review time of possibly fraudulent sales Nearly 60% of online merchants report fraud rates of 1% or more, but automated systems can help
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How PFSweb handled the overwhelming demand for Olympic berets Description: How PFSweb handled the overwhelming demand for Olympic berets PFSweb Inc. was expecting to handle 100 calls and 65 orders a day for Olympic-insignia apparel when it signed on to
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How PacSun uses the web to move merchandise through the DC faster Description: How PacSun uses the web to move merchandise through the DC faster Pacific Sunwear of California Inc. is adding suppliers to its web-based supply chain management system at the
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How Pacific Sunwear spurred sales from site search by 25-50% Description: How Pacific Sunwear spurred sales from site search by 25-50% With a new site search function that gives it better control of merchandising while making site search easier for
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How PayPal and eBay are fighting back the phishers Description: How PayPal and eBay are fighting back the phishers PayPal and parent eBay Inc., two of the most frequently used brands in e-mail phishing attacks, are taking several steps to
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How Payless is helping auto dealers pay more attention to web sales Description: How Payless is helping auto dealers pay more attention to web sales Even though the Internet is a firmly established fixture on the retail landscape, its still underutilized by
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How PerformanceProducts.com revved up its web site Description: How PerformanceProducts.com revved up its web site Performance Products, for more than 30 years a major source of products for customizing Porsche sports cars through its paper
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How Petco.com is making it easier to search for products Description: How Petco.com is making it easier to search for products To get a clearer picture of what customers are searching for, Petco Animal Supplies Inc. expanded the attribute fields in
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How Petco.com lets consumers do the advertising Description: How Petco.com lets consumers do the advertising Petco.com knows that pet owners have a built-in desire to talk about their furry and feathered friends with other pet owners.
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How Puma learned to speak Spanish Description: How Puma learned to speak Spanish When German-based athletic shoe manufacturer Puma relaunched online in the Americas a few years ago, it faced a potential problem in Latin
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How REI generates boosts conversions through third-party referrals Description: How REI generates boosts conversions through third-party referrals Recreational Equipment Inc., a retail cooperative selling outdoor gear and clothing, has experienced increased
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How REI integrates the web into a multi-channel offering Description: How REI integrates the web into a multi-channel offering Ive been asked to talk about the secrets of integrated multi-channel success, observed Joan Broughton as she began her
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How RadioShack.com reengineered its workflow Description: How RadioShack.com reengineered its workflow Scalability, the demands placed on e-commerce infrastructure by increasing traffic, even expansion of the web sites mission may all
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How Replacements looked in-house to serve a volatile inventory of china to web customers Description: Pre-web days, inventory management was already a challenge at Replacements Ltd. The 20-year-old Greensboro, N.C.-based seller of new and old china, crystal and silver had 8 million items for sale and merchandise counts that changed daily. It already had the back-end nailed, with internal systems that tracked outgoing and incoming inventory in real time. But then, in 1998, Replacements.com was born and the game changed.
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How Replacements.com built a better (and less expensive) mousetrap Description: How Replacements.com built a better (and less expensive) mousetrap Presenting 1.3 million SKUs online is difficult enoughbut when 90% of it is long-tail inventory that might
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How Roots gets in shape for the holidays and the Olympics Description: How Roots gets in shape for the holidays and the Olympics Although the Olympics come only every two years, creating a boom time for the maker and retailer of Olympics-licensed
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How Schwans.com makes it personal with every site visitor Description: How Schwans.com makes it personal with every site visitor The Schwan Food Co.s Schwans.com, the online b2c division of the premium frozen food and meal manufacturer, finds that
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How Sears Canada`s fulfillment network supports rising web sales Description: How Sears Canada`s fulfillment network supports rising web sales Sears Canada Inc. is reporting strong growth in web sales, which rose 27% last year to $120 million from $94
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How Sears is achieving a multi-channel payoff from the web Description: Since the start of the online retailing revolution, Hoffman Estates, Ill.-based Sears Roebuck and Co. has had a web plan. But when the dot-com hysteria hit, some critics bashed Searsand all large department storesas lollygaggers because they were slow to put all their products online and back them with flashy marketing campaigns.
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