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How Brooks Brothers improved forecast accuracy
Description: How Brooks Brothers improved forecast accuracy Forecasting demand can be most difficult for short-lifecycle, fashion-oriented items like apparel. But high-end apparel merchant
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How Buy.com trimmed customer support costs by $5 million a year
Description: How Buy.com trimmed customer support costs by $5 million a year Buy.com reduced its customer service costs by more than $5 million over the past year with an outsourced solution
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How CAN-Spam helps marketers sharpen their e-mail skills
Description: How CAN-Spam helps marketers sharpen their e-mail skills Is the CAN-Spam Act an effective tool for eliminating spam? While merchants like multi-channel bike retailer Performance
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How CampingWorld.com saved Katrina orders from getting misplaced
Description: How CampingWorld.com saved Katrina orders from getting misplaced When the Katrina and Rita hurricanes hit, Camping World Inc.s CampingWorld.com configured its fraud-prevention
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How Circuit City built on success when it relaunched its web site using BroadVision`s newest release
Description: BroadVision Commerce 7.1 provides the framework, applications and easy cross-channel integration for today`s leading web sites.
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How Circuit City leverages multiple channels to drive sales
Description: How Circuit City leverages multiple channels to drive sales It takes a lot of planning and personnel training, but integrating the shopping experience in multiple channels
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How Citibank leverages its online card service to promote e-shopping
Description: How Citibank leverages its online card service to promote e-shopping Citibank, one of the nation`s largest credit card issuers, is using its card web site to promote Internet
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How Cole Haan saved $50,000 with automated image storage and repurposing
Description: How Cole Haan saved $50,000 with automated image storage and repurposing Shoe manufacturer Cole Haan has trimmed some $50,000 from the cost of repurposing its product images for
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How CompUSA readies online orders for in-store pick-up in 15 minutes
Description: How CompUSA readies online orders for in-store pick-up in 15 minutes When CompUSA, which operates more than 200 stores, launched its buy online/in-store pick-up program in 2003,
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How CompactAppliance.com increased revenue through proactive marketing
Description: How CompactAppliance.com increased revenue through proactive marketing With its combined web site analysis and e-marketing application, CompactAppliance.com has eliminated
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How Cooking.com moves more inventory at less cost
Description: How Cooking.com moves more inventory at less cost Cooking.com has increased the number of SKUs in its warehouse by more than 30% without increasing inventory costs or warehouse
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How Crutchfield`s SWAT team jumps on broken links
Description: How Crutchfield`s SWAT team jumps on broken links No matter how hard a retailer tries to keep on top of them, broken links happen. In fact, a recent Jupiter survey of 239 web
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How CustomInk uses online feedback to boost sales
Description: How CustomInk uses online feedback to boost sales Not all analytics applications are automated. Sometimes good old customer feedback can help in improving the web shopping
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How DVD seller Glacier Bay manages unexpected success at eBay
Description: How DVD seller Glacier Bay manages unexpected success at eBay Glacier Bay Entertainment, an online retailer of hard-to-find and specialty DVDs, found online success on eBay to be
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How Dave Picarillo, Aholds sourcing guru, is saving millions on the web
Description: How Dave Picarillo, Aholds sourcing guru, is saving millions on the web As vice president of BrainTree Sourcing, responsible for the sourcing of goods and services for Royal
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How Dell produces results
Description: The web is responsible for a lot of retail business practices that dontindeed, cantexist in the offline world. Take web producer. Dell Computer Corp. has created a web producer position, who is the point person for a product lines success on the web. The web producer is the champion for metrics like conversion rates, Sam Decker, senior manager of Dells Consumer eBusiness told the eTail conference last month. The idea of giving someone ownership of that measure is so powerful.
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How Dell.com cut down on calls to call center by listening to customers
Description: How Dell.com cut down on calls to call center by listening to customers To provide a smoother shopping experience that has cut down on calls to its customer service call center,
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How Discount Tire boost sales with Google Analytics
Description: How Discount Tire boost sales with Google Analytics Using Google Analytics over the last several months, Discount Tire has leveraged data on customer activity that has led to
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How Down East slew the cross-channel integration dragon
Description: How Down East slew the cross-channel integration dragon Down East Outfitters is a Utah-based chain of 12 liquidation stores that until a year ago did not have a web site. But
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How Drs. Foster & Smith keeps web-enabling its call center
Description: How Drs. Foster & Smith keeps web-enabling its call center Last year Drs. Foster & Smith integrated all e-commerce applications and databases into its back-end order management
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How Drugstore.com handled a surge in deliveries from promotion on Oprah
Description: How Drugstore.com handled a surge in deliveries from promotion on Oprah When Oprah Winfrey made the Foot Cozys microwavable slippers one of her top consumer picks on her TV show
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How Drugstore.com plans to achieve profitability
Description: How Drugstore.com plans to achieve profitability Though its still looking to become profitable for the long term, Drugstore.com sees plenty of growth opportunity ahead,
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How Eddie Bauers low-cost web-site laboratory yields e-retailing profits
Description: How Eddie Bauers low-cost web-site laboratory yields e-retailing profits Like many of the retailers who made presentations at last weeks eTail 2002 conference in Boston,
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How Evogear.com boosted Google organic search rankings
Description: How Evogear.com boosted Google organic search rankings Evogear.com, a retailer of sports gear and apparel, has produced a sharp increase in Google natural search rankings by
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How Finish Line cut cart abandonments with analytics application
Description: How Finish Line cut cart abandonments with analytics application When Finish Line Inc., a retailer of athletic shoes and clothing, integrated a new cross-channel inventory
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How Fiori Belli reduced image costs while boosting site functionality
Description: How Fiori Belli reduced image costs while boosting site functionality Fiori Belli Inc., an online retailer of artificial flowers and plants, has increased conversion rates by 30%
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How FirstStreet got fewer shoppers to abandon shopping carts
Description: How FirstStreet got fewer shoppers to abandon shopping carts By helping shoppers find particular products faster, and reducing the number of steps in its checkout process,
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How FurnitureFind.com is finding a path toward total e-commerce
Description: How FurnitureFind.com is finding a path toward total e-commerce FurnitureFind.com is moving into the age of e-commerce. The company has been online for several years, but while
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How GSI Commerce manages e-mail marketing with dozens of partners
Description: How GSI Commerce manages e-mail marketing with dozens of partners To get more effective e-mail marketing at the more than 45 e-commerce web sites it operates, GSI Commerce Inc.
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How Giant Retail Stores uses the web to manage electronic phone cards
Description: How Giant Retail Stores uses the web to manage electronic phone cards With customer demand rising for a growing number of stored-value phone cards, convenience-store chain Giant
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How GiftCollector.com grew step by step from a small gift shop
Description: How GiftCollector.com grew step by step from a small gift shop Growing from a small gift shop to grow step by step on the web, GiftCollector.com has learned how to expand its
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How Goldspeed.com races to keep ahead of online thieves
Description: How Goldspeed.com races to keep ahead of online thieves Thieves use the Internet as more than a hunting ground for goodsthey also use it as a way to share information on
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How Golfballs.com drove up shoe sales after analyzing search engine traffic
Description: How Golfballs.com drove up shoe sales after analyzing search engine traffic While Golfballs.com can rely on getting a steady number of Internet searches for golf balls, searches
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How Golfballs.com is driving up sales 30% year-over-year
Description: How Golfballs.com is driving up sales 30% year-over-year With help from web analytics and Google checkout, Golfballs.com is building on demand for personalized products as it
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How Goodys Family Clothing plans to boost gross margins by $17 million
Description: How Goodys Family Clothing plans to boost gross margins by $17 million With a new web-enabled price optimization system, Goodys Family Clothing Inc. is planning a $17 million
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How Google Checkout helps win over shoppers for UBid.com
Description: How Google Checkout helps win over shoppers for UBid.com When Google added a more brightly colored icon to the search ads of merchants that offer its Google Checkout payment
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How Googles AdRank gives HPshoppings brand a boost
Description: How Googles AdRank gives HPshoppings brand a boost A search engine strategy geared in part to a key difference between paid search on Google and paid search on Yahoo is helping
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How Guitar Center checks profitability with web-based business intelligence
Description: How Guitar Center checks profitability with web-based business intelligence When Guitar Center Inc. offers customers extended warranties along with products, its web-based
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How HSN.com is searching and finding higher web sales
Description: How HSN.com is searching and finding higher web sales HSN.com, the e-commerce arm of Home Shopping Network, is making customer satisfaction and better search engine marketing the
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How Hat World boosted conversion rates 71% through better search marketing
Description: How Hat World boosted conversion rates 71% through better search marketing Until Hat World changed its keyword management strategy in March, shoppers searching the web for
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How Haverty Furnitures web traffic predicts its store sales
Description: How Haverty Furnitures web traffic predicts its store sales Atlanta-based Haverty Furniture Companies Inc. doesnt accept online purchases at Havertys.com, but the web site
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How Headsets.com doubled revenues in one year
Description: How Headsets.com doubled revenues in one year E-commerce success can come from defining a niche, and however small, serving it better than anyone else. Thats been the formula
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How HomeClick.com CEO Mike Golden wins without inventory risk
Description: How HomeClick.com CEO Mike Golden wins without inventory risk HomeClick.com offers fixtures and appliances on the high end of home décor even a bathtub that lists for about
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How IAC/InterActive`s Barry Diller sees the future
Description: How IAC/InterActive`s Barry Diller sees the future Even though web retailing is entering its second decade and remains the fastest growing sector of the U.S. retail industry, the
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How IT managers view five top Web 2.0 technologies
Description: How IT managers view five top Web 2.0 technologies With IT exercising at least partial control over Web 2.0 deployments at most companies, a multi-industry survey by Forrester
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How Ice.com increased conversion rates by up to 50% with site search
Description: How Ice.com increased conversion rates by up to 50% with site search By automatically displaying top sellers in site search results, jewelry retailer Ice.com has produced 25-50%
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How Ice.com is avoiding chargebacks for high-ticket items
Description: How Ice.com is avoiding chargebacks for high-ticket items Before it started using a new web-based system to authenticate buyers identities, jewelry retailer Ice.com had to
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How Ice.com is handling holiday traffic up 2.5 times over last year
Description: How Ice.com is handling holiday traffic up 2.5 times over last year Promotions are a key driver of business at online jeweler Ice.comso much so that as holiday shopping peaked
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How Ice.com maintains high conversion rates with higher-priced offers
Description: How Ice.com maintains high conversion rates with higher-priced offers With a new e-mail marketing program that lets it track the response of individual recipients to specific
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How Illuminations uses store receipt holders to generate e-mail database
Description: How Illuminations uses store receipt holders to generate e-mail database Illuminations.com Inc. has launched a Candlelight Club in its 84 stores as a way to gather e-mail
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